Employees at Sheffield advertising agency, Adplace Marketing and Media have achieved their Institute of Direct and Digital Marketing (IDM) Continuous Professional Development (CPD) awards for 2017.
The awards, which, are made annually, require members to complete 35 hours of training and knowledge improvement each year, are designed to ensure that IDM members have the understanding and skills to enable them to deliver the most effective marketing and advertising services for clients.
AdPlace has been involved with the IDM since its formation in 2009 and managing director, Geoff Noake, has been a member for over 20 years. He says:
“With developments in marketing, particularly online, moving so fast, it is important that we are as aware as we can be of the benefits of this technology to the marketing picture. It’s our job to look at what is happening in the world of direct and digital marketing and take the most relevant of these developments and transfer the technology and thinking to a level where our clients can benefit. This is where continuous training and event participation with large brands like Sony, IBM and Google can help increase our knowledge exponentially.”
Client services and social media manager, Amy Helliwell (pictured), has also recently achieved a Certificate in Social Media and Digital Marketing through the IDM. This has enabled AdPlace to increase the work it does for clients in this sector, which has become another important part in the marketing mix, rather than being an end in itself.
Formed in 2009, AdPlace Marketing and Media specialises in business-to-business marketing and works primarily with clients who have a turnover of less than £10million, need help in the development and delivery of marketing services, or do not have in-house marketing capability. Read more on About us.