Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Everyone at AdPlace is pleased to announce that Geoff Noake and Amy Helliwell have both received their IDM CPD Awards for 2018 from the Institute of Direct and Digital Marketing (IDM). This Continuing Professional Development Award, which reflects a commitment to self-improvement and ongoing development, is a major part of the IDM’s work with members. Google advertising, GDPR, Artificial Intelligence (AI), mobile-first web development and the all-important marketing aspects of Search Engine Optimisation have featured over the last twelve months and this helps ensure that the AdPlace agency stays on top of trends and new developments in a very fast changing marketing and advertising industry. AdPlace managing director and IDM Fellow, Geoff Noake, says: “For a small advertising agency, much of the knowledge we take from the IDM and other events hosted by major brand advertisers often exceeds the needs of our Clients. However, we try to take the elements, processes and experiences that clients do need and instigate these at a level where we can help make them count.” Amy has previously gained her IDM Certificate in Social Media and this year’s CPD Award follows on from the one she achieved in...

Making E-mail personalisation work

The Ultimate Email Marketing Personalisation Checklist from Campaign Monitor “Personalisation. That’s what 33% of marketers answered when asked to highlight one capability that will be most important to marketing in the future. Furthermore, 74% of marketers say targeted E-mail personalisation in increases customer engagement. They also say that sales increase by an average of 20% when using personalised experiences. Which is why Campaign Monitor partnered with the team at Moveable Ink to create the ‘Ultimate Email Marketing Personalisation Checklist’ to help empower marketers to use the power of personalisation. E-mail personalisation helps you reach humans, not just inboxes! Here’s your personalisation checklist.   Source: The Ultimate Email Marketing Personalization Checklist by Campaign...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier, go to the NoFullStop Brand Builder page on the website, email here, or call 01246...
Purchasing decisions and digital media in the Industrial sector

Purchasing decisions and digital media in the Industrial sector

This market research study was published by IEEE Global Spec in 2017. It offers an insight to the changing world of online marketing and investigates how engineers use digital media to help them make specification and purchasing decisions. Objectives: The purpose of this research study is to help marketers: 1. Better understand the target audience for your products and services. 2. Strengthen your relationships with current customers. 3. Optimise your media mix to gain exposure to your target audience. Sample: The 2,239 technical professionals who responded to this worldwide survey represent a cross-section of industries. The top four represented industries are: • Engineering/Technical Design Services (11%) • Building and Construction (7%) • Aerospace and Defence (6%) • Industrial Machinery/Tools & Equipment (6%). The top three job positions surveyed are: • Design Engineer (17%) • Maintenance/Facilities Management (11%) • Technical Support/Services (10%) 51% of respondents are over 49 years old, which underlines other research that suggests the engineer population is aging. The average respondent works on five projects at a time, and 90% are involved in the purchasing of components and services. 33% influence $100K or more in annual spending; 52% influence $50K or more. Highlights: • 62% of technical professionals wait until at least the Comparison and Evaluation stage of the buying cycle to make contact with a vendor. • The use of mobile devices for work-related tasks has grown significantly over the past two years. • 61% of industrial professionals visit six or more work-related websites each week, with 50% spending six or more hours on these sites each week. • The most popular uses of the internet...
119 things you may not know about e-mail marketing

119 things you may not know about e-mail marketing

Occasionally, we find content that really is worth sharing. A stack of work has gone into creating this particular post, so I thought you’d like to see it. As you will no doubt have seen from our posts, we do help clients with their e-marketing campaigns – from creation to measurement and would never suggest that we know it all. That’s why info like this is so interesting. Read it here. Email marketing is not new but it does represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. E-mails can be sent out for a variety purposes, such as: To encourage repeat business To help customers to buy more from you Sharing useful information To build and develop your relationships with a present and past customers. This new Infographic highlights 119 facts about e-mail marketing, giving you lots of interesting stats that will help you better understand its benefits. You’ll also be able to view studies, find out what works, what doesn’t work and what you should do to ensure that your email marketing campaign are successful, rather than a nuisance to your customers. To get the facts, please click here. To subscribe to our own e-mail newsletter and regular short mails. please click button below. We hope to keep you entertained and...