Radio is the fastest growing medium

Radio is the fastest growing medium

The latest Advertising Agency/WARC Expenditure Report has revealed that radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet! A number of radio’s biggest advertisers have significantly hiked their spend on the medium, for example Asda has doubled its investment while Sky spent three times as much as this time last year. After announcing record revenues for commercial radio and highest ever audiences earlier this year, these positive figures reinforce that the audio sector is a force to be reckoned with! Radio has historically been an undervalued medium, something we have seen from the recent Radiocentre Re-evaluating Media report, so it is great to see advertisers and agencies investing it into their media mix. The report also revealed that UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn, the 19th consecutive quarter of market growth and 1.3 percentage points ahead of forecast. Key takeaways: With the exception of television, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social is overrated Findings show a clear disconnect between the level of investment in online media and the value it delivers. Re-evaluation of the media mix may help advertisers achieve better long-term brand growth Balance online and offline targeting for more effective brand growth Good creative is key – no matter how effective the medium If you want to find out more about advertising on commercial radio stations or digital audio platforms – we can help! Give us a call on 01246 431572 and we can talk you through the process and...
Facebook is changing the rules – here’s a quick summary!

Facebook is changing the rules – here’s a quick summary!

We’re closely watching the changes going on at Facebook and how they will impact on social media marketing. Certain things we have taken for granted are now no longer effective, so here’s the inside track for you: Where are your customers? 62% of consumers use Facebook 12% of consumers use Pinterest 11% of consumers use Twitter 9% of consumers use Instagram (This figure is currently on the rise!) And don’t forget, these figures talk about consumers, but business owners, managers and specifiers are consumers as well. Improve Organic Reach As you will have seen, Facebook now has a preference for video. A video of 90 seconds is ideal, although 35-40 seconds must be watched to make any impact on your stats. Facebook prefers authentic and regular posts, posting relevant, up-to-date content Facebook has new features designed to improve interaction through  ‘Audience Optimisation’. Using a button accessed when scheduling a post, you can target/reach people who are more likely to engage with it Facebook Live – Live video, streaming over  Facebook, sends a notification to your followers that you are LIVE! Changes to Facebook Posts created for the sole purpose of pushing people to buy your product or service using external links are now getting penalised Posts that push people to enter competitions, promotions, giveaways etc., are now being penalised Posts that re-use content from advertisements now get penalised Facebook preferences Facebook prefers companies/business pages to schedule directly through Facebook, rather than by using an external platform It no longer likes outbound links You should now upload any video content directly to Facebook, not via You Tube Create content that encourages engagement and...
3 Common Myths About GDPR and Business to Business Data

3 Common Myths About GDPR and Business to Business Data

With just a month to go before GDPR comes into force, I thought it well worth sharing this with you. There seems to be so much scaremongering around GDPR it reminds me of the so called *Millennium Bug if you remember that. A big frenzy of activity – and then nothing. Almost everything I’ve read about GDPR bundles B2B with consumer marketing and it shouldn’t as they are two different things. Yes, much of GDPR applies to businesses, but some important parts do not. Here’s why. I need to wait until GDPR is finalised on 25th May 2018 before I consider buying data No, you don’t. GDPR has already been finalised and the law for nearly 23 months. It comes into direct force on 25th May 2018 when everyone has to comply. Guidance on how to comply has been coming out from the ICO and the Article 29 Working Group on all aspects of the legislation so businesses will know how to implement the changes necessary. I need to gain consent for telemarketing campaigns You do not need to gain consent. You can use legitimate interests for telephone marketing, but you must screen telephone numbers against the Telephone Preference Service and Corporate Telephone Preference Service registers every 28 days. This is the general do not call register, which is set up by PECR. If they are not registered you can call them and if they elect to not be called again by your company you must add them to your own internal do not call list. I need to gain consent for email marketing Not when emailing a corporate business. GDPR will still apply as it covers...
New corporate identity and information board for Dronfield’s Lea Brook Valley

New corporate identity and information board for Dronfield’s Lea Brook Valley

AdPlace Marketing and Media has recently completed two design tasks for the Lea Brook Valley CIO (LBV CIO). Known locally as the Lea Brook Valley Enhancement Project, the LBV CIO is dedicated to the restoration of the Gosforth Valley Balancing Pond in Dronfield, North East Derbyshire. The project is designed to enhance the biodiversity of the valley area and involves landscaping the pond, the maintenance & strengthening of wildlife species in the area and encouraging volunteers to help with operations. The work provided by AdPlace Marketing was for the design of new display panels to provide information, a timeline about the project and what is going on at the site. The brief was then extended to the design of a new corporate identity which features a Damsel Fly in a colourful presentation that will soon be seen on promotional materials, public relations and in social media. Tom Walker, communications officer for Lea Brook Valley says: “We are working with various partners within the community to restore the area to its former glory and AdPlace Marketing has helped us to focus the messages and benefits to the community in a visual presentation. This is a two-year project that will enable us to conserve and improve the wildlife habitat and improve accessibility through new infrastructure.” Lea Brook Valley surrounds the Lea Brook in Dronfield and stretches for approximately one mile between Dronfield railway station and the balancing pond – which is situated off Gosforth Drive. Geoff Noake, managing director of AdPlace Marketing continues: “We were very pleased to help LBV CIO in what is an ambitious and highly worthwhile community project....
Geolocation is perfect for national businesses that wish to ‘look’ local

Geolocation is perfect for national businesses that wish to ‘look’ local

I was recently carrying out random searches to identify potential users for a content-driven marketing service we offer that improves the search rankings of small businesses and Googled the phrase ‘Taxi to Heathrow’ to find out what local taxi firms came up in the search. not many, it seems. As well those offering to take me to Heathrow airport from London or the Home Counties, one company  stood out from the rest. It offered to transport me to Heathrow from Sheffield – but it wasn’t local to my location. It was a London-based taxi business using a system called ‘Geolocation’. Geolocation technology has been around for a number years and is a very simple but an extremely clever data concept. Websites that use Geolocation identify visitors through their IP address (every computer or device has a unique IP address). This enables a website to identify where a website visitor is situated and then presents content ‘local’ to them in response to their search. For example, a national recruitment company might present a list of jobs in the East Midlands in response to a search request by a website user based in  Nottingham. Or, as in my search, information relevant to someone living in Sheffield was delivered to my screen following my search for a taxi to Heathrow. Using Geolocation software, a web advertiser can appear to be located locally to the person searching and by definition, this looks like a more relevant solution to their search needs than a competitor. It’s perfect for national businesses targeting particular towns or regions. For example, manufacturers, insurance companies, retailers, estate agents, financial businesses, travel companies and lots more could find it...