What we can learn from ‘Fearless Girl’ on Wall Street

What we can learn from ‘Fearless Girl’ on Wall Street

I have just returned from a holiday in the USA and spent a couple of days in New York. One of the things I wanted to see was the controversial ‘Fearless Girl’, a bronze statue set in front of the famous ‘Charging Bull’ statue on Wall Street. ‘Fearless Girl’ was placed there in March 2017 to celebrate International Women’s Day. This small statue looks as if the girl is defying the bull and caused much controversy when it was created. This is because the artist that designed ‘Charging Bull’ did so at his own expense and, following the global stock market crash in 1987, gifted the $350,000 3 ton statue to the city to increase public morale. He argued that ‘Fearless Girl’ was a commercial advertising campaign and as such, devalued his original work. However, what makes the ‘Fearless Girl’ campaign clever is that it had taken something that existed already and re-purposed it. Back in the nineties, I was a media planner for a business-to-business advertising agency and the largest wire producer in Europe was a client. One of their products was stitching wire, which was regularly used to staple the spines of thousands of magazines and other publications. The company had decided to launch a new range of stitching wire in various colours and wanted to advertise this to the UK print sector. ‘Printing World’ was a weekly publication read by thousands of printers and was wire stitched. This made it the ideal platform to showcase our client’s new wire. I negotiated a deal with the publisher and the client booked the centre spread for four consecutive...

Recent work by AdPlace Marketing

AdPlace Update Although we do a fantastic job helping clients to market their businesses and services, we’re not that good at promoting ourselves. ‘Cobbler’s shoes‘ you might say! as nobody else is going to say it for us, here goes. We hope you like the work – and if you want to find out more, just give us a call on 01246 431572. New website for Phoebe Lloyd This website was recently designed by AdPlace Marketing for singer Phoebe Lloyd. It showcases Phoebe’s work and shows examples of the things she gets up to. You will see videos of Phoebe on stage as well as her wonderful ‘Smash Hits of the 80’s show. There’s also a gig guide listing forthcoming events. You can visit our Online Marketing page here. Water Quality Monitoring AdPlace has recently produced a series of full colour images to show how water quality and flow is monitored in industrial plants, on farms and in hospitals. The images on the company website are mapped to allow site visitors drill down from different applications to see the monitoring products used for the application. Leabrook Valley CIO A full colour A1 information board highlighting environmental regeneration work taking place at a north east Derbyshire environmental balancing pond and river site was produced by AdPlace Marketing. At the same time, we also produced a new full colour logo featuring the Damsel Fly, a regular visitor to the habitat in around the Gosforth Valley area in Dronfield. You can read more about the AdPlace LBV CIO work here. Media pack for new trade publication SubContracting TODAY This is the advertising sales...
Print advertising or Online? Nothing’s New!

Print advertising or Online? Nothing’s New!

3,500 years ago, The Mayan civilisation accurately pinpointed the equator. In 1736 a group of scientists from French Academy of Science located it at what is now Ciudad Mitad del Mundo, near Quito in Equador. In 1997 a group of students used GPS and discovered that the French location was 240 metres north of where the equator actually lies. Aided by their GPS, the students followed the line of the equator to the top of a nearby hill. On the the summit they found something incredible. A Neolithic monument built from stones by the Mayans in 1500BC. The monument featured a crescent moon. One horn of the crescent lay exactly on the line of the equator. The other horn was set at 23.4 degrees. 23.4 degrees is the tilt of the earth on its axis. What the students had found was an astronomic clock which would have been used to predict the Spring and Autumn Equinox and the Winter and Summer solstice. It could also be used to tell the Mayans when to sow and harvest. This story confirms that whatever the advances in technology, there is nothing new! What this tells us about print advertising today A decade ago, people moved away from traditional print advertising, in particular, newspapers and magazines in favour of online and social media. This was to be the ‘new age of publishing’ that would see the death of print advertising. The tide is now turning as people look to ‘analogue’ products rather than digital. This is what advertising industry magazine ‘Campaign’ said about print advertising in August: “New figures just out from the Advertising Association suggest advertisers may be starting...
AdPlace PR story in Drives and Controls July/Aug 2018

AdPlace PR story in Drives and Controls July/Aug 2018

Here’s one we wrote earlier! When a client has a great PR story it’s good to get the interest of trade titles in its market sector.  Three publications, Drives and Controls, Industrial Technology and Design Solutions, recently carried this story for geared motors manufacturer, STOBER Drives Limited.  When STOBER sought to design a new automated manufacturing unit to make its new high efficiency LeanMotor, an encoderless drive designed to bridge the gap between syschronous and asynchronous drives, it looked for the best precision positioning motors and components it could find. These turned out to be its own automation products!  This story, written by AdPlace PR, describes how the new LeanMotor manufacturing plant was designed and built using STOBER components and is just another example of the many quality press stories we have written for clients. Download the full page PDF from the July/August issue of ‘Drives and Controls’...
Radio is the fastest growing medium

Radio is the fastest growing medium

The latest Advertising Agency/WARC Expenditure Report has revealed that radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet! A number of radio’s biggest advertisers have significantly hiked their spend on the medium, for example Asda has doubled its investment while Sky spent three times as much as this time last year. After announcing record revenues for commercial radio and highest ever audiences earlier this year, these positive figures reinforce that the audio sector is a force to be reckoned with! Radio has historically been an undervalued medium, something we have seen from the recent Radiocentre Re-evaluating Media report, so it is great to see advertisers and agencies investing it into their media mix. The report also revealed that UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn, the 19th consecutive quarter of market growth and 1.3 percentage points ahead of forecast. Key takeaways: With the exception of television, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social is overrated Findings show a clear disconnect between the level of investment in online media and the value it delivers. Re-evaluation of the media mix may help advertisers achieve better long-term brand growth Balance online and offline targeting for more effective brand growth Good creative is key – no matter how effective the medium If you want to find out more about advertising on commercial radio stations or digital audio platforms – we can help! Give us a call on 01246 431572 and we can talk you through the process and...