Does That Big Christmas TV Commercial Really Work?

Does That Big Christmas TV Commercial Really Work?

Now that the eagerly anticipated Christmas TV commercial from John Lewis has appeared, does it live up to its hype? Yes, it’s a superb piece of film featuring Elton John and at 2 minutes and 20 seconds long, is easy to watch. It’s warm, it’s engaging and it looks and sounds great. However, would it make you buy more from John Lewis? Sainsbury’s, M&S, Tesco and other big retailers all have their Christmas ads on air, but my next question is this; can you tell them apart ? Boots have cleverly squeezed their brand logo into shot in the middle of their Christmas ad, but for the others, you must wait until the end to be sure who the commercial is for. The purpose of great advertising is to disrupt markets, grab attention and encourage the consumer to do something. Visit, download or buy. I’m not sure any of them do this, although without evidence to the contrary, that is simply an observation. Has Iceland done it better? The Iceland Christmas ad, featuring the baby ‘Rang-tan’ certainly engages. Banned from TV by Clearcast, it uses animation to plead the case of the World’s disappearing natural forests to accommodate the march of Palm Oil. This film has had no mainstream television exposure but has generated much press publicity, has taken social media by storm and has generated millions of views online. You might argue that it has been successful because it was banned. Even Coke got it wrong! If you can remember 1979 and one of the earliest big brand productions, you will recall that it was produced by Coke. Called...
AdPlace Sharing Content

AdPlace Sharing Content

ADPLACE LINKS YOU TO SOME INTERESTING AND USEFUL POSTS Here at AdPlace Marketing we are great believers in sharing good quality content that we think can benefit others. There is so much info out there, so we thought that providing links to information we have searched for will help others to find what they are looking for. We hope that you find the the news, feeds and business information useful. All the best Christmas TV adverts of 2018 Here’s a wonderful post by DigitalSpy ranking the best of the 2018 Christmas television commercials in ascending order. John Lewis, Lidl, Argos, Boots, et al, are all here for your delight. Do you agree with their choices? Whatever your choice, it’s great to see them all in one place to view and compare. Source: Olivia Blair. Watch them all on the Digital Spy website. Advertising   Sasha Strauss | $100,000 of Brand Strategy Advice We are all constantly making decisions based on brand promise. However, do we really know what the Mercedes logo is? Or what the Nike swoosh is? Even the ‘bite’ out of the Apple? This short presentation by Sasha Strauss takes a look at why we are happy to pay US$100 each to go into Disneyland (plus $20 to park) when other roller coasters are available! Source: Bina LA. Watch the presentation here Brands   Content Marketing: Beginners Guide For Maximum Success This is a good blog by BuzzSumo that guides you through the blogging process. As an increasingly effective marketing tool for businesses, blogging helps to grow a social media following and builds influence. For individuals, there are opportunities to become an...
Direct Mail Helps Engagement With Customers

Direct Mail Helps Engagement With Customers

Royal Mail and GDPR – Four Letters that Make Letters More Valuable The introduction of GDPR in 2018 has made marketers think a little deeper about how they develop and maintain relationships with customers. How we engage with customers, keep them up-to-date with new products, promotions and events has to be carefully managed. This is because engaging with a customer is expensive, and businesses do not wish to see them opt out of receiving regular brand communications. Royal Mail has created a guide you can download free. Inside, you will find out about opportunities in the GDPR, along with tips, research and statistics that will help you manage personal data and use it legally and safely. You can download the full information which explains how direct mail helps engagement with customers using this link. Yes, Customers Really Do Value Mail Royal Mail has recently carried out a major market studies to show how direct mail is received, retained and responded to in the home. It made fascinating reading. 70% of people say that receiving mail makes them feel more valued When asked, 87% say they believe what they receive in the mail, compared to 48% for email* 1 in 3 people have ordered or bought something as a result of receiving mail in the last 12 months** People who receive mail from a business spend 31% longer on average looking at that business’s social media content*** Build Longer-Lasting Relationships With Mail Mail has never been more important in demonstrating how you value your customers. It builds trust and helps them to feel valued by you. And has the power to...
How do I choose an advertising agency?

How do I choose an advertising agency?

How do I choose an advertising agency? If you are thinking of choosing an advertising agency then you need to consider a few things first. You need to think about what you want the agency to do for you. You need to establish your budget, or what you are happy to spend on your advertising. Finally, do you want to advertise retail products to individuals or consumers, or is your business selling products or services to other businesses? Some agencies specialise in consumer advertising. Others, like ourselves, specialise in business-to-business ( B2B ) advertising and marketing. You also will want your agency to be of a size that you are comfortable with. Be sure that they have experience in the sectors and with audience you are selling into. Also, you need to be happy that they can give you the service and turnaround you are looking for. Once you have your check list than you can start to search for one that can help you. Why should I choose an advertising agency? Choosing to use an advertising agency can help you in many ways. If you need help creating a campaign to promote existing products, or to help you launch a new product, then an agency can help you to think about the following: Focus on your product USP (Unique Selling Proposition) – identify what’s different or special about your product or service. Sell the benefits, not the products. In otherwise, focus on the ‘sizzle’ not the ‘sausage’ itself. People buy benefits! Create a strong and compelling advertising message for on-the-page or site impact Find the right medium or media mix for...
A worthy idea for new £50 note

A worthy idea for new £50 note

Don’t wait around for someone else to come up with a suitable solution! Miss Beatrice ‘Tilly’ Shilling didn’t. She is a great suggestion for the face of the new £50 note – here’s her story. During the Second World War, RAF pilots discovered a serious problem with their fighter aircraft. When the ‘plane went nose-down into a dive the resulting negative g-force would flood the carburettor and the engine stalled. In 1940 its rival, the German Messerschmitt 109, had a more sophisticated fuel injection and could easily evade a pursuing RAF pilot by flying a dive manoeuver which the British ‘plane couldn’t follow, which gave it a significant advantage. When the British aircraft  went into a dive, centrifugal forces pushed the carburettor float upwards, cut off the fuel supply and and the engine stalled. Which is where a mechanical engineer called Tilly Shilling comes into the story. It was going to take many years to design a new kind of pressurised carburettor or fuel injector to overcome this problem, so instead of sitting around waiting for someone else to come up with a solution, Tilly Shilling set about finding her own. Her idea was to weld a small metal disc with a hole in it into the engine’s carburettor. Before long, all British fighter aircraft were fitted with this collar, and now, when a ‘plane went into a dive, it stopped the float from rising and cutting off the fuel to the engine. It no longer stalled. This very simple component became affectionately known in the RAF as ‘Tilly Shilling’s Orifice’! As a consequence, this simple, practical and cost-effective idea, saved...