10 Takeaways from 2018 Search Conference

10 Takeaways from 2018 Search Conference

Last month, we attended the annual Search Conference in Manchester. Again, a high quality speaker platform was drawn from across the international advertising and marketing industry. As in previous years, some of the content was more for the technical guys in the room. However, most could be applied by any marketer taking the time and trouble to do so. According to Ellie England of Bing/Microsoft, 90% of the world’s information has been created in the last two years! That single fact reflects the size of the task any web marketer has when trying to stand out. Catagorised into Content, News and Search, here are ten top takeaways from the day. If you need more information about any of them, then please get in touch. Content Your content is useless without traffic. Create internal links on the website so that you help Google bots to find it when they visit your website Try to write your website copy with a unique sales proposition (USP) on every page. Tailor your content for your audience Responsive design allows your website to be presented in the most suitable format for the device it is being viewed on. It is now the desired format for Google ranking The best strategies are the most simple! Create an action plan for your web content and don’t lose sight of your original objectives Some products are more likely to turn people into brand advocates than others. Can you attach more value to these products? News ‘Fake News, has been around since the time of Pompei and it is believed because of repetition. People trust local news rather than national news. Make your web news or...
What we can learn from ‘Fearless Girl’ on Wall Street

What we can learn from ‘Fearless Girl’ on Wall Street

I have just returned from a holiday in the USA and spent a couple of days in New York. One of the things I wanted to see was the controversial ‘Fearless Girl’, a bronze statue set in front of the famous ‘Charging Bull’ statue on Wall Street. ‘Fearless Girl’ was placed there in March 2017 to celebrate International Women’s Day. This small statue looks as if the girl is defying the bull and caused much controversy when it was created. This is because the artist that designed ‘Charging Bull’ did so at his own expense and, following the global stock market crash in 1987, gifted the $350,000 3 ton statue to the city to increase public morale. He argued that ‘Fearless Girl’ was a commercial advertising campaign and as such, devalued his original work. However, what makes the ‘Fearless Girl’ campaign clever is that it had taken something that existed already and re-purposed it. Back in the nineties, I was a media planner for a business-to-business advertising agency and the largest wire producer in Europe was a client. One of their products was stitching wire, which was regularly used to staple the spines of thousands of magazines and other publications. The company had decided to launch a new range of stitching wire in various colours and wanted to advertise this to the UK print sector. ‘Printing World’ was a weekly publication read by thousands of printers and was wire stitched. This made it the ideal platform to showcase our client’s new wire. I negotiated a deal with the publisher and the client booked the centre spread for four consecutive...

Recent work by AdPlace Marketing

AdPlace Update Although we do a fantastic job helping clients to market their businesses and services, we’re not that good at promoting ourselves. ‘Cobbler’s shoes‘ you might say! as nobody else is going to say it for us, here goes. We hope you like the work – and if you want to find out more, just give us a call on 01246 431572. New website for Phoebe Lloyd This website was recently designed by AdPlace Marketing for singer Phoebe Lloyd. It showcases Phoebe’s work and shows examples of the things she gets up to. You will see videos of Phoebe on stage as well as her wonderful ‘Smash Hits of the 80’s show. There’s also a gig guide listing forthcoming events. You can visit our Online Marketing page here. Water Quality Monitoring AdPlace has recently produced a series of full colour images to show how water quality and flow is monitored in industrial plants, on farms and in hospitals. The images on the company website are mapped to allow site visitors drill down from different applications to see the monitoring products used for the application. Leabrook Valley CIO A full colour A1 information board highlighting environmental regeneration work taking place at a north east Derbyshire environmental balancing pond and river site was produced by AdPlace Marketing. At the same time, we also produced a new full colour logo featuring the Damsel Fly, a regular visitor to the habitat in around the Gosforth Valley area in Dronfield. You can read more about the AdPlace LBV CIO work here. Media pack for new trade publication SubContracting TODAY This is the advertising sales...
Print advertising or Online? Nothing’s New!

Print advertising or Online? Nothing’s New!

3,500 years ago, The Mayan civilisation accurately pinpointed the equator. In 1736 a group of scientists from French Academy of Science located it at what is now Ciudad Mitad del Mundo, near Quito in Equador. In 1997 a group of students used GPS and discovered that the French location was 240 metres north of where the equator actually lies. Aided by their GPS, the students followed the line of the equator to the top of a nearby hill. On the the summit they found something incredible. A Neolithic monument built from stones by the Mayans in 1500BC. The monument featured a crescent moon. One horn of the crescent lay exactly on the line of the equator. The other horn was set at 23.4 degrees. 23.4 degrees is the tilt of the earth on its axis. What the students had found was an astronomic clock which would have been used to predict the Spring and Autumn Equinox and the Winter and Summer solstice. It could also be used to tell the Mayans when to sow and harvest. This story confirms that whatever the advances in technology, there is nothing new! What this tells us about print advertising today A decade ago, people moved away from traditional print advertising, in particular, newspapers and magazines in favour of online and social media. This was to be the ‘new age of publishing’ that would see the death of print advertising. The tide is now turning as people look to ‘analogue’ products rather than digital. This is what advertising industry magazine ‘Campaign’ said about print advertising in August: “New figures just out from the Advertising Association suggest advertisers may be starting...
AdPlace PR story in Drives and Controls July/Aug 2018

AdPlace PR story in Drives and Controls July/Aug 2018

Here’s one we wrote earlier! When a client has a great PR story it’s good to get the interest of trade titles in its market sector.  Three publications, Drives and Controls, Industrial Technology and Design Solutions, recently carried this story for geared motors manufacturer, STOBER Drives Limited.  When STOBER sought to design a new automated manufacturing unit to make its new high efficiency LeanMotor, an encoderless drive designed to bridge the gap between syschronous and asynchronous drives, it looked for the best precision positioning motors and components it could find. These turned out to be its own automation products!  This story, written by AdPlace PR, describes how the new LeanMotor manufacturing plant was designed and built using STOBER components and is just another example of the many quality press stories we have written for clients. Download the full page PDF from the July/August issue of ‘Drives and Controls’...