The revenge of analogue and how the marketing landscape is changing – yet again!

The revenge of analogue and how the marketing landscape is changing – yet again!

Have you noticed that things are starting to change? Particularly where the Internet is involved? Online was once the utopia. Promoted by many as the quick way to business success. The cheap and easy way to market. With search engine optimisation (SEO) came the promise of getting you ‘to the top of Google’. It was supposedly a new dawn in marketing – or digital, as it was and is still often called. Print and other ‘old ways’ to market were pronounced dead. Social media would kill TV advertising. Now, the tide has turned. · The only way you can get to the top of Google is by advertising · The love affair with the Kindle and electronic books is over · Online retail giant, Amazon, is not only opening physical bookshops, it is now launching a whole food supermarket chain in the UK · As for advertising in print, magazines never went away. Yes, some trade publications got thinner and published later in the month. But they are still read. There is still demand. In fact, you can now create, print and distribute just one issue, or hundreds of thousands of issues, of your own magazine or newspaper via the web · Many businesses continue to work on laptops and Macs rather than phone screens. And with the advent of targeted TV advertising down to post code level, television and TV advertising is stronger and more relevant than ever · People are buying records again To come to the point, through all of this we have helped the clients we work with find a way through the clutter. How...
Brushing the dust off some fantastic marketing tools – why not take advantage?

Brushing the dust off some fantastic marketing tools – why not take advantage?

We were chatting with a social media partner and the conversation moved towards the wide array of marketing tools that are out there just waiting to benefit your marketing activity. Some we used this week and some we haven’t picked up for years. That’s why now seems like a great time to brush the dust off a few of these and see if we can use any to help you. It’s not essential that we do the leg-work for you but it would give you a bit more time if we did. So what’s in the ‘toy box’ and needs to see the light of day again? Why not grab a coffee and have a quick read; briefly and in no particular order, as they say on TV… E-mail marketing An old favourite that really works. You can use us to write, build, broadcast and measure your email marketing while you simply follow up the leads. But, watch out, the new General Data Protection Regulations (GDPR)  come into force on 25th May 2018 and it’s more important than ever that you understand them. If you don’t, then we can help you with that too. Read more here SMS Text Messaging Why do so many businesses shy away from the concept of using text messaging for marketing campaigns? Used properly, SMS is highly efficient, direct, succinct and gets good response. It’s perfect for promoting events, offers, timed campaigns, or to remind people of closing dates or last chance call-to-actions, etc. Send images, links or just a few words direct to customers’ phones at incredibly low prices. Video Books This is...
Download this great track to celebrate The Beatles

Download this great track to celebrate The Beatles

50 years ago on 1st June 1967 one of the most important and influential albums of all time was released. Sgt Peppers Lonely Hearts Club Band was and still is monumental. The band were all in their mid-20’s. Not bad for four lads from Liverpool… For me they were the the best band in the world! I remember the early TV appearances and listening out for the first play of ‘Can’t buy me love’ on Brian Matthews’ ‘Saturday Club’ on the radio. I am still a massive fan! What I want to do is share a new track with you to celebrate today’s anniversary. Singer and Beatles fan Michael Armstrong, has got together Warren Bennett, son of ‘The Shadows’ Brian Bennett, to produce their own version of “Getting Better”.  It’s a superb version and sounds remarkably like the brilliant original. You can get your own copy by signing up to Michael’s free newsletter by clicking this link. It’s a brilliant way to celebrate the Beatles, apart from having another listen to the fantastic original Sergeant Peppers album, that...
What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

Like many other businesses of all sizes, you may have seen a reduction in the amount of visitors to your website. If so, you are not on your own and there are things you can do about it. However, doing more of the same is not one of them. Instead of doing more, do things differently. And the things you can do are not necessarily big things. In fact, just making small changes to your business marketing can have a big effect. The problem you and other business marketers are having is down to one thing. Mobile. The way people, particularly consumers, are now looking at websites on their mobile phones and responding to advertising – or not. Instead of being sat behind a desk looking at your website on a PC, or at home with a laptop perched on their knees, they are looking at websites and email marketing on the go. When they are on the train, in a cafe, walking along the street or watching TV and looking at their phone at the same time. Wherever they are, they are making buying decisions. What they are not doing is filling in enquiry forms on websites, or signing up for white papers and similar downloadable information on their phone. They are doing things differently, which means you have to, too! If you have spent the last five years exclusively marketing to your customers online, then you might have to think again. Take the way we listen to music. For example, over the last ten years we have moved from LPs to CDs to downloading music from the...
Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....