SURVIVING GOOGLE’s MOBILE FIRST INDEX

SURVIVING GOOGLE’s MOBILE FIRST INDEX

I have been reading a paper by SEO company Click Consult called ‘Surviving Google’s Mobile First Index’ in 2018, which is quite detailed in its content. However, its message is important – which is why I’ve condensed it to some key points for this email. If you wish to read the paper in full, you can download it here. Mobile search surpassed desktop some time ago and is increasing. This is because Googlebots are now crawling websites in inverse proportions – approximately 80/20% weighting in favour of mobile. Google’s idea is to reduce the frustration of users who may click on the first result in a mobile search and find a site calibrated for much larger screens and requiring excessive scrolling on a mobile. In instances where large advertisers run two websites – one for desktops and one for mobile – it is the mobile website that will be indexed first. For this reason it is more convenient for advertisers to convert to a reactive or responsive website to reduce duplication of work. As I’ve mentioned in previous e-mails, HTTPS (secure) websites are beginning to take priority over standard HTTP sites, the latter starting to be marked as ‘insecure’ in searches by our friends at Google. The recommendation by Click Consult is that these changes need to be addressed within the next 12 to 18 months. The next point is particularly interesting. Progressive Web Apps (PWA) combine the best of a website with the ease of an app. They are websites that enable an app shell and configuration file to be downloaded to a smartphone, which allows the app to take on the best...
Read February’s Wise up Wednesday emails again here

Read February’s Wise up Wednesday emails again here

StreetwiseSubbie’s round up of ‘Wise up Wednesday’ emails is now available in a monthly publication. Written for specialist contractors in the construction and engineering industry, you can read it and download it here. To view at full screen, click the icon in the centre of the brochure image. You can email your comments, or request to subscribe to your own personal copy, by clicking here....
Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Everyone at AdPlace is pleased to announce that Geoff Noake and Amy Helliwell have both received their IDM CPD Awards for 2018 from the Institute of Direct and Digital Marketing (IDM). This Continuing Professional Development Award, which reflects a commitment to self-improvement and ongoing development, is a major part of the IDM’s work with members. Google advertising, GDPR, Artificial Intelligence (AI), mobile-first web development and the all-important marketing aspects of Search Engine Optimisation have featured over the last twelve months and this helps ensure that the AdPlace agency stays on top of trends and new developments in a very fast changing marketing and advertising industry. AdPlace managing director and IDM Fellow, Geoff Noake, says: “For a small advertising agency, much of the knowledge we take from the IDM and other events hosted by major brand advertisers often exceeds the needs of our Clients. However, we try to take the elements, processes and experiences that clients do need and instigate these at a level where we can help make them count.” Amy has previously gained her IDM Certificate in Social Media and this year’s CPD Award follows on from the one she achieved in...

Making E-mail personalisation work

The Ultimate Email Marketing Personalisation Checklist from Campaign Monitor “Personalisation. That’s what 33% of marketers answered when asked to highlight one capability that will be most important to marketing in the future. Furthermore, 74% of marketers say targeted E-mail personalisation in increases customer engagement. They also say that sales increase by an average of 20% when using personalised experiences. Which is why Campaign Monitor partnered with the team at Moveable Ink to create the ‘Ultimate Email Marketing Personalisation Checklist’ to help empower marketers to use the power of personalisation. E-mail personalisation helps you reach humans, not just inboxes! Here’s your personalisation checklist.   Source: The Ultimate Email Marketing Personalization Checklist by Campaign...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier, go to the NoFullStop Brand Builder page on the website, email here, or call 01246...