Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....
Advertising works

Advertising works

“There’s a guy works down our chip shop swears he’s Elvis…” Well, that’s not true. But, what is true, is that I came across a guy in a chip shop who swears by advertising. I was travelling through a small town in West Yorkshire and had time to kill. It was lunchtime, too. That ‘fish ‘n chip’ feeling came on, so, where’s the nearest chippy. I drive this way quite regularly, so in the back of my mind was a small sign, on a wall, that read: “Fish and Chips, 2nd right after the park”. Where exactly was it? Had I missed it? No, there it was, just ahead. Took the 2nd turn on the right after the park and it was there, on the right. Fish, chips and peas was just the best way to kill 30 minutes or so. Fish and chips apart, what was at work here is advertising. Simple ‘Guerrilla’ marketing’ tactics. Low cost advertising. Just a small sign on a wall. Yet the proposition was clear and uncompromising. If I wanted fish and chips, then I knew exactly where to go. ‘Advertising doesn’t work’ is the often heard mantra. The thing is, advertising does work. Particularly if you make sure that it’s clear, concise and to the point. There were no ad-blockers on that sign! So where’s your ‘fish and chip’ sign? It could be in print. Online. On the Tube. Or on billboards outdoors. Your sign should be exactly where your audience is going about their business, ready to buy when they see the right product, the right message and the right call to...
Institute of Direct and Digital Marketing CPD Awards for 2017

Institute of Direct and Digital Marketing CPD Awards for 2017

Employees at Sheffield advertising agency, Adplace Marketing and Media have achieved their Institute of Direct and Digital Marketing (IDM) Continuous Professional Development (CPD) awards for 2017. The awards, which, are made annually, require members to complete 35 hours of training and knowledge improvement each year, are designed to ensure that IDM members have the understanding and skills to enable them to deliver the most effective marketing and advertising services for clients. AdPlace has been involved with the IDM since its formation in 2009 and managing director, Geoff Noake, has been a member for over 20 years. He says: “With developments in marketing, particularly online, moving so fast, it is important that we are as aware as we can be of the benefits of this technology to the marketing picture. It’s our job to look at what is happening in the world of direct and digital marketing and take the most relevant of these developments and transfer the technology and thinking to a level where our clients can benefit. This is where continuous training and event participation with large brands like Sony, IBM and Google can help increase our knowledge exponentially.” Client services and social media manager, Amy Helliwell (pictured), has also recently achieved a Certificate in Social Media and Digital Marketing through the IDM. This has enabled AdPlace to increase the work it does for clients in this sector, which has become another important part in the marketing mix, rather than being an end in itself. Formed in 2009, AdPlace Marketing and Media specialises in business-to-business marketing and works primarily with clients who have a turnover of less than...
A diverse range of B2B work

A diverse range of B2B work

As a small, specialist creative agency, we find ourselves doing a wide variety of work for different clients. For instance, in the last few days we have produced a diverse range of B2B work: Reprinted a series of technical datasheets for client in the offshore gas industry Written copy for a new brochure for a waste water treatment client Updated various website landing pages to measure advertising Attended the Institute of Direct and Digital Marketing Annual lecture on Artificial Intelligence (AI) in London. CMO of computer giant, IBM, explained  how predictive data helps improve the targeting of ads online – just one of many areas where AI will speed up decision making Have written and broadcast two e-shots to B2B lists Pitched for one new client  Created a hard-hitting new idea for a Charity Lots of other stuff too… There’s something about the diversity of what we do that makes the business we work in so much fun.  Can we help you too? If you could do with our help then give us a shout! A chat about your business and objectives costs...
The power of direct mail

The power of direct mail

This morning I received a mailshot in the post from a photographer who I last worked with at least 6 years ago. It was a nice mailshot. Good photographs. Clearly explained what he did and a web address and phone invited contact. And it reminded me of the power of direct mail! The main thing I liked about the mailshot was that he had bothered to send it. As I said, I do know him – but haven’t made contact in all that time. In fact, the truth is I had forgotten about him! He works in the sectors we work in. and now, if I have need for a photographer I am politely reminded that he could help me. What this underlines is the fact that your customers don’t remember you! They’re not constantly thinking of ways to use you, or buy from you, and if they are not losing sleep over you not keeping in touch. Do the same as my photographer friend and post something – a letter, a brochure, a post card – anything to remind your customers of your existence.  You never know, it might just generate a quick phone call or email for a chat. I think I’ll ring the photographer and say “Hello”! We have a brilliant download link on our Direct Marketing web page that explains the power of direct mail and well how it is received and retained. You’ll be surprised at the power of direct marketing by post. Why not go to the Direct Marketing page and download the free infographic now....
The Power of Colour in Marketing Proposals

The Power of Colour in Marketing Proposals

I have just watched a seven minute film on YouTube called ‘The amazing Hamleys experience‘, featuring a presenter called Geoff Ramm. It’s well worth Googling. Because what he talks about works. Geoff talks about the power of Personalisation, Colour and Standing Out in your sales and marketing proposals. Some years ago, at an agency I worked for, I ran a tender application for the design and printing of an annual report for a major organisation. The value of the work was well into five figures.  We created the designs. I researched and wrote the quote. We built in a decent margin on what was a tender involving a number of design agencies and printers. I put the original pitch document together in the way Geoff did. Microsoft Word. Portrait. A4. Customer logo. Centered client name. Testimonials, etc. But, in a price-driven tender, how could we stand out. Apart from our stunning creativity, of course! I changed the format of the document. Yes, I kept the portrait format. But made it A5 in size. I added glossy full colour covers. A wire bound spine. And clear film outer  covers. A few days after delivering the tender I got the “you’ve won the business” call! In his film, Geoff says his success rate went up by 25% when he changed the format of his proposal documents. Watch the film and change the way you do things. It works! Start winning. PS: We once designed a sales brochure for an orthodontic manufacturer. On the cover was a full colour shot of a girl, beautiful smile, with a parrot on her shoulder. It...

Two new trade publications for UK manufacturing sector

It’s not often I see a new publication enter the market and think that it really does fill a gap. Many new technical titles seem to be ‘me-to’ and we just wonder if they really are going to last. Now, like buses, we there are two coming along at once! Smart Machines and Factories DFA Media has recently launched Smart Machines and Factories, the UK’s first magazine dedicated to the fourth industrial revolution (Industry 4.0), the Industrial Internet of Things. Smart Machines & Factories will be published six times a year, with the first issue having been published in November 2016. Editorial content will include matters to do with advanced automation, digitally networked production, advanced design methods, IT security, smart energy technologies, predictive maintenance, innovative production processes, including 3D printing and robotics. “No other UK publication will provide such comprehensive information and in-depth insights into tomorrow’s integrated factories,” says DFA Media’s managing director, Ian Atkinson. Aaron Blutstein has been appointed editor of Smart Machines & Factories, bringing over 15 years of industrial technology journalism experience to the role. He will continue as editor DFA’s sister publication, Plant & Works Engineering. UK Manufacturing A new title, this time online, from long-established technical publisher Datateam, addresses a sector that is crying out for a dedicated publication – it’s called UK Manufacturing. With Brexit now officially underway, it does seem a great time to shout about what British manufacturers do here at home! Whenever UK manufacturing is mentioned on TV it’s often so negative. However, if you know where to look there are some excellent SME manufacturers out there, all quietly going...
Turn ideas into high quality CGI demonstration movies!

Turn ideas into high quality CGI demonstration movies!

Movie-standard CGI Animation for designers and end users who want to make great design ideas look even better! CGI demonstration movies are perfect when you need to show lifelike realism to display the features and benefits of prototypes or products, to demonstrate everyday functionality, or a complex process or operation. If all you have is an idea on the drawing board and need to present it in all its splendour before a prototype is created, be it for presales, to show investors, or to advertise ahead of production then AdPlace has all the flair and ingenuity you need. And why should you waste time and spend money training an engineer to be an artist, when you can bring in an expert graphics studio to give you what you need to bring that design to life now? You can see a wide range of products and applications in action – many of which did not exist when the CGI was created – in a short film at the link below. You’ve done the hard work in creating your design, so why not ask us to bring it to life. Would your customer prefer ‘death by PowerPoint’ or a 3D animated movie with the wow factor that will help you make that sale? The possibilities are endless. From existing products that need assembly instructions, to conceptual functionality that is best viewed in a CGI animation, it really does give customers a window into your products. Animation makes the most complex idea or product easy to understand! Whatever your concept, AdPlace can make it look even more impressive! See some fantastic examples...
Does anyone know how to make a Printer’s press-room hat?

Does anyone know how to make a Printer’s press-room hat?

Only people of a certain age will know what I’m talking about and it’s one of two things I could never do all those years ago. The other? Tying a printer’s ‘slip knot’ that could be formed quickly with one hand and then pulled tightly to bind huge piles of tabloid newspapers for transit or storage was the other. But, more on this shortly… I have been participating in social media for around seven years, with a certain level of success. Everyone claims to be an expert and perhaps, some are. Many aren’t I would bet. So successfully growing your business through social media must be, to my mind, the 21st Century version of finding the Holy Grail. The trick is Engagement! Someone from a printing company based in Asia followed me on Twitter recently. Not only did I not know the individual but his business was on the other side of the world. Their Profile asked me to open a YouTube link, watch a video and then Blog about it on a platform of my choice. Why would I? Then again, why shouldn’t I? This was the first time I have come across this type of straight-forward request to engage. I found it fascinating. Yes it was sort of intrusive, but at the same time, how could I refuse? After all, the request was very polite and it turns out, I would be rewarded with an interview on 1 of their own 17 blogs. Engage now, the promise is Win-win! Quid-pro-quo! Nothing to lose, all to gain. We’ll see! But, that’s not why I’m writing this! I’m writing...
Eight common problems when you sit down to write

Eight common problems when you sit down to write

This is brilliant. Written by Kristin Piombino of ragan.com, it really had us smiling, so have look. Whether you write copy, Blog, create content or you’re at school and it’s homework stuff, you’ll know the feelings – and the distractions! As PR professionals, copywriters and content creators, it’s difficult to maintain a certain level of creativity. We imagine ourselves as these inspired, mass producing writing machines, though inspiration does not always come quickly, and as we have learned many times when sitting in front of a screen watching the cursor flicker on blank white page, it doesn’t come easily either. While you may get discouraged,feeling like you may not be cut out for this profession, just remember: you’re not alone. In this list of common struggles content creators face, you’ll find that others also miss typos in their work after publication, or they, too question their spelling abilities, and yes, even they have to acknowledge that they simply do not know everything. So next time you’re feeling doubtful about your writing or communication skills, use these 8 common struggles specific to people in our same profession to remind yourself: no of us have a clue what we’re doing really… Here’s the link to get the full story – and don’t forget, keep...