Hairdressing startups

Hairdressing startups

Creative work for Hairdressing Startups Yes, you may know us for our work with manufacturers and service industry organisations, but we have often produced great work for businesses in other sectors. Two new hairdressing start-ups came to us for corporate identities and we produced some fantastic ideas. Fabrik Salons opened in Huddersfield and as well as their brand logo, we created all of their point of sale , appointment cards and promotional materials. We also created the ‘be salon fabulous’ strap line for them.       In 2017, we were approached to create a new brand identity, logos, print and other point of sale materials for another hairdressing start up, USER Hair Social. Another superb piece of design to be proud of!         Other non B2B work we’ve been involved in over the years includes television ads for the UK gardening sector, mobile phone marketing for Motorola, recruitment advertising for Capita and social media marketing for Zen Oracle, the market-leading golf coaching company and manufacturer of the iconic Zen Green Stage. To find out more, please e-mail Adplace Marketing and Media...
10 Takeaways from 2018 Search Conference

10 Takeaways from 2018 Search Conference

Last month, we attended the annual Search Conference in Manchester. Again, a high quality speaker platform was drawn from across the international advertising and marketing industry. As in previous years, some of the content was more for the technical guys in the room. However, most could be applied by any marketer taking the time and trouble to do so. According to Ellie England of Bing/Microsoft, 90% of the world’s information has been created in the last two years! That single fact reflects the size of the task any web marketer has when trying to stand out. Catagorised into Content, News and Search, here are ten top takeaways from the day. If you need more information about any of them, then please get in touch. Content Your content is useless without traffic. Create internal links on the website so that you help Google bots to find it when they visit your website Try to write your website copy with a unique sales proposition (USP) on every page. Tailor your content for your audience Responsive design allows your website to be presented in the most suitable format for the device it is being viewed on. It is now the desired format for Google ranking The best strategies are the most simple! Create an action plan for your web content and don’t lose sight of your original objectives Some products are more likely to turn people into brand advocates than others. Can you attach more value to these products? News ‘Fake News, has been around since the time of Pompei and it is believed because of repetition. People trust local news rather than national news. Make your web news or...
What we can learn from ‘Fearless Girl’ on Wall Street

What we can learn from ‘Fearless Girl’ on Wall Street

I have just returned from a holiday in the USA and spent a couple of days in New York. One of the things I wanted to see was the controversial ‘Fearless Girl’, a bronze statue set in front of the famous ‘Charging Bull’ statue on Wall Street. ‘Fearless Girl’ was placed there in March 2017 to celebrate International Women’s Day. This small statue looks as if the girl is defying the bull and caused much controversy when it was created. This is because the artist that designed ‘Charging Bull’ did so at his own expense and, following the global stock market crash in 1987, gifted the $350,000 3 ton statue to the city to increase public morale. He argued that ‘Fearless Girl’ was a commercial advertising campaign and as such, devalued his original work. However, what makes the ‘Fearless Girl’ campaign clever is that it had taken something that existed already and re-purposed it. Back in the nineties, I was a media planner for a business-to-business advertising agency and the largest wire producer in Europe was a client. One of their products was stitching wire, which was regularly used to staple the spines of thousands of magazines and other publications. The company had decided to launch a new range of stitching wire in various colours and wanted to advertise this to the UK print sector. ‘Printing World’ was a weekly publication read by thousands of printers and was wire stitched. This made it the ideal platform to showcase our client’s new wire. I negotiated a deal with the publisher and the client booked the centre spread for four consecutive...

Recent work by AdPlace Marketing

AdPlace Update Although we do a fantastic job helping clients to market their businesses and services, we’re not that good at promoting ourselves. ‘Cobbler’s shoes‘ you might say! as nobody else is going to say it for us, here goes. We hope you like the work – and if you want to find out more, just give us a call on 01246 431572. New website for Phoebe Lloyd This website was recently designed by AdPlace Marketing for singer Phoebe Lloyd. It showcases Phoebe’s work and shows examples of the things she gets up to. You will see videos of Phoebe on stage as well as her wonderful ‘Smash Hits of the 80’s show. There’s also a gig guide listing forthcoming events. You can visit our Online Marketing page here. Water Quality Monitoring AdPlace has recently produced a series of full colour images to show how water quality and flow is monitored in industrial plants, on farms and in hospitals. The images on the company website are mapped to allow site visitors drill down from different applications to see the monitoring products used for the application. Leabrook Valley CIO A full colour A1 information board highlighting environmental regeneration work taking place at a north east Derbyshire environmental balancing pond and river site was produced by AdPlace Marketing. At the same time, we also produced a new full colour logo featuring the Damsel Fly, a regular visitor to the habitat in around the Gosforth Valley area in Dronfield. You can read more about the AdPlace LBV CIO work here. Media pack for new trade publication SubContracting TODAY This is the advertising sales...
Print advertising or Online? Nothing’s New!

Print advertising or Online? Nothing’s New!

3,500 years ago, The Mayan civilisation accurately pinpointed the equator. In 1736 a group of scientists from French Academy of Science located it at what is now Ciudad Mitad del Mundo, near Quito in Equador. In 1997 a group of students used GPS and discovered that the French location was 240 metres north of where the equator actually lies. Aided by their GPS, the students followed the line of the equator to the top of a nearby hill. On the the summit they found something incredible. A Neolithic monument built from stones by the Mayans in 1500BC. The monument featured a crescent moon. One horn of the crescent lay exactly on the line of the equator. The other horn was set at 23.4 degrees. 23.4 degrees is the tilt of the earth on its axis. What the students had found was an astronomic clock which would have been used to predict the Spring and Autumn Equinox and the Winter and Summer solstice. It could also be used to tell the Mayans when to sow and harvest. This story confirms that whatever the advances in technology, there is nothing new! What this tells us about print advertising today A decade ago, people moved away from traditional print advertising, in particular, newspapers and magazines in favour of online and social media. This was to be the ‘new age of publishing’ that would see the death of print advertising. The tide is now turning as people look to ‘analogue’ products rather than digital. This is what advertising industry magazine ‘Campaign’ said about print advertising in August: “New figures just out from the Advertising Association suggest advertisers may be starting...
AdPlace PR story in Drives and Controls July/Aug 2018

AdPlace PR story in Drives and Controls July/Aug 2018

Here’s one we wrote earlier! When a client has a great PR story it’s good to get the interest of trade titles in its market sector.  Three publications, Drives and Controls, Industrial Technology and Design Solutions, recently carried this story for geared motors manufacturer, STOBER Drives Limited.  When STOBER sought to design a new automated manufacturing unit to make its new high efficiency LeanMotor, an encoderless drive designed to bridge the gap between syschronous and asynchronous drives, it looked for the best precision positioning motors and components it could find. These turned out to be its own automation products!  This story, written by AdPlace PR, describes how the new LeanMotor manufacturing plant was designed and built using STOBER components and is just another example of the many quality press stories we have written for clients. Download the full page PDF from the July/August issue of ‘Drives and Controls’...
Radio is the fastest growing medium

Radio is the fastest growing medium

The latest Advertising Agency/WARC Expenditure Report has revealed that radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market including the internet! A number of radio’s biggest advertisers have significantly hiked their spend on the medium, for example Asda has doubled its investment while Sky spent three times as much as this time last year. After announcing record revenues for commercial radio and highest ever audiences earlier this year, these positive figures reinforce that the audio sector is a force to be reckoned with! Radio has historically been an undervalued medium, something we have seen from the recent Radiocentre Re-evaluating Media report, so it is great to see advertisers and agencies investing it into their media mix. The report also revealed that UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach £5.7bn, the 19th consecutive quarter of market growth and 1.3 percentage points ahead of forecast. Key takeaways: With the exception of television, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social is overrated Findings show a clear disconnect between the level of investment in online media and the value it delivers. Re-evaluation of the media mix may help advertisers achieve better long-term brand growth Balance online and offline targeting for more effective brand growth Good creative is key – no matter how effective the medium If you want to find out more about advertising on commercial radio stations or digital audio platforms – we can help! Give us a call on 01246 431572 and we can talk you through the process and...
Facebook is changing the rules – here’s a quick summary!

Facebook is changing the rules – here’s a quick summary!

We’re closely watching the changes going on at Facebook and how they will impact on social media marketing. Certain things we have taken for granted are now no longer effective, so here’s the inside track for you: Where are your customers? 62% of consumers use Facebook 12% of consumers use Pinterest 11% of consumers use Twitter 9% of consumers use Instagram (This figure is currently on the rise!) And don’t forget, these figures talk about consumers, but business owners, managers and specifiers are consumers as well. Improve Organic Reach As you will have seen, Facebook now has a preference for video. A video of 90 seconds is ideal, although 35-40 seconds must be watched to make any impact on your stats. Facebook prefers authentic and regular posts, posting relevant, up-to-date content Facebook has new features designed to improve interaction through  ‘Audience Optimisation’. Using a button accessed when scheduling a post, you can target/reach people who are more likely to engage with it Facebook Live – Live video, streaming over  Facebook, sends a notification to your followers that you are LIVE! Changes to Facebook Posts created for the sole purpose of pushing people to buy your product or service using external links are now getting penalised Posts that push people to enter competitions, promotions, giveaways etc., are now being penalised Posts that re-use content from advertisements now get penalised Facebook preferences Facebook prefers companies/business pages to schedule directly through Facebook, rather than by using an external platform It no longer likes outbound links You should now upload any video content directly to Facebook, not via You Tube Create content that encourages engagement and...
3 Common Myths About GDPR and Business to Business Data

3 Common Myths About GDPR and Business to Business Data

With just a month to go before GDPR comes into force, I thought it well worth sharing this with you. There seems to be so much scaremongering around GDPR it reminds me of the so called *Millennium Bug if you remember that. A big frenzy of activity – and then nothing. Almost everything I’ve read about GDPR bundles B2B with consumer marketing and it shouldn’t as they are two different things. Yes, much of GDPR applies to businesses, but some important parts do not. Here’s why. I need to wait until GDPR is finalised on 25th May 2018 before I consider buying data No, you don’t. GDPR has already been finalised and the law for nearly 23 months. It comes into direct force on 25th May 2018 when everyone has to comply. Guidance on how to comply has been coming out from the ICO and the Article 29 Working Group on all aspects of the legislation so businesses will know how to implement the changes necessary. I need to gain consent for telemarketing campaigns You do not need to gain consent. You can use legitimate interests for telephone marketing, but you must screen telephone numbers against the Telephone Preference Service and Corporate Telephone Preference Service registers every 28 days. This is the general do not call register, which is set up by PECR. If they are not registered you can call them and if they elect to not be called again by your company you must add them to your own internal do not call list. I need to gain consent for email marketing Not when emailing a corporate business. GDPR will still apply as it covers...
New corporate identity and information board for Dronfield’s Lea Brook Valley

New corporate identity and information board for Dronfield’s Lea Brook Valley

AdPlace Marketing and Media has recently completed two design tasks for the Lea Brook Valley CIO (LBV CIO). Known locally as the Lea Brook Valley Enhancement Project, the LBV CIO is dedicated to the restoration of the Gosforth Valley Balancing Pond in Dronfield, North East Derbyshire. The project is designed to enhance the biodiversity of the valley area and involves landscaping the pond, the maintenance & strengthening of wildlife species in the area and encouraging volunteers to help with operations. The work provided by AdPlace Marketing was for the design of new display panels to provide information, a timeline about the project and what is going on at the site. The brief was then extended to the design of a new corporate identity which features a Damsel Fly in a colourful presentation that will soon be seen on promotional materials, public relations and in social media. Tom Walker, communications officer for Lea Brook Valley says: “We are working with various partners within the community to restore the area to its former glory and AdPlace Marketing has helped us to focus the messages and benefits to the community in a visual presentation. This is a two-year project that will enable us to conserve and improve the wildlife habitat and improve accessibility through new infrastructure.” Lea Brook Valley surrounds the Lea Brook in Dronfield and stretches for approximately one mile between Dronfield railway station and the balancing pond – which is situated off Gosforth Drive. Geoff Noake, managing director of AdPlace Marketing continues: “We were very pleased to help LBV CIO in what is an ambitious and highly worthwhile community project....