A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media.
The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing.
The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches.
Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.”