A worthy idea for new £50 note

A worthy idea for new £50 note

Don’t wait around for someone else to come up with a suitable solution! Miss Beatrice ‘Tilly’ Shilling didn’t. She is a great suggestion for the face of the new £50 note – here’s her story. During the Second World War, RAF pilots discovered a serious problem with their fighter aircraft. When the ‘plane went nose-down into a dive the resulting negative g-force would flood the carburettor and the engine stalled. In 1940 its rival, the German Messerschmitt 109, had a more sophisticated fuel injection and could easily evade a pursuing RAF pilot by flying a dive manoeuver which the British ‘plane couldn’t follow, which gave it a significant advantage. When the British aircraft  went into a dive, centrifugal forces pushed the carburettor float upwards, cut off the fuel supply and and the engine stalled. Which is where a mechanical engineer called Tilly Shilling comes into the story. It was going to take many years to design a new kind of pressurised carburettor or fuel injector to overcome this problem, so instead of sitting around waiting for someone else to come up with a solution, Tilly Shilling set about finding her own. Her idea was to weld a small metal disc with a hole in it into the engine’s carburettor. Before long, all British fighter aircraft were fitted with this collar, and now, when a ‘plane went into a dive, it stopped the float from rising and cutting off the fuel to the engine. It no longer stalled. This very simple component became affectionately known in the RAF as ‘Tilly Shilling’s Orifice’! As a consequence, this simple, practical and cost-effective idea, saved...
Hairdressing startups

Hairdressing startups

Creative work for Hairdressing Startups Yes, you may know us for our work with manufacturers and service industry organisations, but we have often produced great work for businesses in other sectors. Two new hairdressing start-ups came to us for corporate identities and we produced some fantastic ideas. Fabrik Salons opened in Huddersfield and as well as their brand logo, we created all of their point of sale , appointment cards and promotional materials. We also created the ‘be salon fabulous’ strap line for them.       In 2017, we were approached to create a new brand identity, logos, print and other point of sale materials for another hairdressing start up, USER Hair Social. Another superb piece of design to be proud of!         Other non B2B work we’ve been involved in over the years includes television ads for the UK gardening sector, mobile phone marketing for Motorola, recruitment advertising for Capita and social media marketing for Zen Oracle, the market-leading golf coaching company and manufacturer of the iconic Zen Green Stage. To find out more, please e-mail Adplace Marketing and Media...
What we can learn from ‘Fearless Girl’ on Wall Street

What we can learn from ‘Fearless Girl’ on Wall Street

I have just returned from a holiday in the USA and spent a couple of days in New York. One of the things I wanted to see was the controversial ‘Fearless Girl’, a bronze statue set in front of the famous ‘Charging Bull’ statue on Wall Street. ‘Fearless Girl’ was placed there in March 2017 to celebrate International Women’s Day. This small statue looks as if the girl is defying the bull and caused much controversy when it was created. This is because the artist that designed ‘Charging Bull’ did so at his own expense and, following the global stock market crash in 1987, gifted the $350,000 3 ton statue to the city to increase public morale. He argued that ‘Fearless Girl’ was a commercial advertising campaign and as such, devalued his original work. However, what makes the ‘Fearless Girl’ campaign clever is that it had taken something that existed already and re-purposed it. Back in the nineties, I was a media planner for a business-to-business advertising agency and the largest wire producer in Europe was a client. One of their products was stitching wire, which was regularly used to staple the spines of thousands of magazines and other publications. The company had decided to launch a new range of stitching wire in various colours and wanted to advertise this to the UK print sector. ‘Printing World’ was a weekly publication read by thousands of printers and was wire stitched. This made it the ideal platform to showcase our client’s new wire. I negotiated a deal with the publisher and the client booked the centre spread for four consecutive...

Recent work by AdPlace Marketing

AdPlace Update Although we do a fantastic job helping clients to market their businesses and services, we’re not that good at promoting ourselves. ‘Cobbler’s shoes‘ you might say! as nobody else is going to say it for us, here goes. We hope you like the work – and if you want to find out more, just give us a call on 01246 431572. New website for Phoebe Lloyd This website was recently designed by AdPlace Marketing for singer Phoebe Lloyd. It showcases Phoebe’s work and shows examples of the things she gets up to. You will see videos of Phoebe on stage as well as her wonderful ‘Smash Hits of the 80’s show. There’s also a gig guide listing forthcoming events. You can visit our Online Marketing page here. Water Quality Monitoring AdPlace has recently produced a series of full colour images to show how water quality and flow is monitored in industrial plants, on farms and in hospitals. The images on the company website are mapped to allow site visitors drill down from different applications to see the monitoring products used for the application. Leabrook Valley CIO A full colour A1 information board highlighting environmental regeneration work taking place at a north east Derbyshire environmental balancing pond and river site was produced by AdPlace Marketing. At the same time, we also produced a new full colour logo featuring the Damsel Fly, a regular visitor to the habitat in around the Gosforth Valley area in Dronfield. You can read more about the AdPlace LBV CIO work here. Media pack for new trade publication SubContracting TODAY This is the advertising sales...