3 Common Myths About GDPR and Business to Business Data

3 Common Myths About GDPR and Business to Business Data

With just a month to go before GDPR comes into force, I thought it well worth sharing this with you. There seems to be so much scaremongering around GDPR it reminds me of the so called *Millennium Bug if you remember that. A big frenzy of activity – and then nothing. Almost everything I’ve read about GDPR bundles B2B with consumer marketing and it shouldn’t as they are two different things. Yes, much of GDPR applies to businesses, but some important parts do not. Here’s why. I need to wait until GDPR is finalised on 25th May 2018 before I consider buying data No, you don’t. GDPR has already been finalised and the law for nearly 23 months. It comes into direct force on 25th May 2018 when everyone has to comply. Guidance on how to comply has been coming out from the ICO and the Article 29 Working Group on all aspects of the legislation so businesses will know how to implement the changes necessary. I need to gain consent for telemarketing campaigns You do not need to gain consent. You can use legitimate interests for telephone marketing, but you must screen telephone numbers against the Telephone Preference Service and Corporate Telephone Preference Service registers every 28 days. This is the general do not call register, which is set up by PECR. If they are not registered you can call them and if they elect to not be called again by your company you must add them to your own internal do not call list. I need to gain consent for email marketing Not when emailing a corporate business. GDPR will still apply as it covers...
Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Amy & Geoff collect 2018 Institute of Direct Marketing CPD Awards

Everyone at AdPlace is pleased to announce that Geoff Noake and Amy Helliwell have both received their IDM CPD Awards for 2018 from the Institute of Direct and Digital Marketing (IDM). This Continuing Professional Development Award, which reflects a commitment to self-improvement and ongoing development, is a major part of the IDM’s work with members. Google advertising, GDPR, Artificial Intelligence (AI), mobile-first web development and the all-important marketing aspects of Search Engine Optimisation have featured over the last twelve months and this helps ensure that the AdPlace agency stays on top of trends and new developments in a very fast changing marketing and advertising industry. AdPlace managing director and IDM Fellow, Geoff Noake, says: “For a small advertising agency, much of the knowledge we take from the IDM and other events hosted by major brand advertisers often exceeds the needs of our Clients. However, we try to take the elements, processes and experiences that clients do need and instigate these at a level where we can help make them count.” Amy has previously gained her IDM Certificate in Social Media and this year’s CPD Award follows on from the one she achieved in...
AdPlace email newsletters

AdPlace email newsletters

Peter Kay or Michael McIntyre it’s not, but hopefully, it’s still worth a read… News is starting to appear about the arrival of the General Data Protection Regulation (GDPR) in May 2018 – and no doubt plenty more will be written. We are working with the Institute of Direct and Digital Marketing to find out as much as we can as we can about the new rules, so where clients are using e-marketing to keep in touch with their customers, we can cover their backs in regard to ensuring they stay within the law according to GDPR. The key word is ‘transparency’. Letting people whose data you hold know why you are holding it and how you intend to use it. With this in mind, we have had a look at the data we hold and have previously used for e-marketing. The result is that we have removed 95% of the records as it is out-of-date and/or no longer relevant. We produce regular emails and email newsletters to send to our friends, clients and suppliers and hope that you would like to receive this too. Its purpose is to keep you up-to-date with things that are happening in the marketing industry, give you a shout if we find anything new that could be of benefit to you and hopefully to make you smile occasionally. To inform and entertain – like the BBC, but without the money! Back to the matter of GDPR and transparency. The new Regulation says that ‘Data Controller’ should only hold the minimum data required to maintain the relationship with the ‘subject’ (you) and explain how...
Institute of Direct and Digital Marketing CPD Awards for 2017

Institute of Direct and Digital Marketing CPD Awards for 2017

Employees at Sheffield advertising agency, Adplace Marketing and Media have achieved their Institute of Direct and Digital Marketing (IDM) Continuous Professional Development (CPD) awards for 2017. The awards, which, are made annually, require members to complete 35 hours of training and knowledge improvement each year, are designed to ensure that IDM members have the understanding and skills to enable them to deliver the most effective marketing and advertising services for clients. AdPlace has been involved with the IDM since its formation in 2009 and managing director, Geoff Noake, has been a member for over 20 years. He says: “With developments in marketing, particularly online, moving so fast, it is important that we are as aware as we can be of the benefits of this technology to the marketing picture. It’s our job to look at what is happening in the world of direct and digital marketing and take the most relevant of these developments and transfer the technology and thinking to a level where our clients can benefit. This is where continuous training and event participation with large brands like Sony, IBM and Google can help increase our knowledge exponentially.” Client services and social media manager, Amy Helliwell (pictured), has also recently achieved a Certificate in Social Media and Digital Marketing through the IDM. This has enabled AdPlace to increase the work it does for clients in this sector, which has become another important part in the marketing mix, rather than being an end in itself. Formed in 2009, AdPlace Marketing and Media specialises in business-to-business marketing and works primarily with clients who have a turnover of less than...