Making E-mail personalisation work

The Ultimate Email Marketing Personalisation Checklist from Campaign Monitor “Personalisation. That’s what 33% of marketers answered when asked to highlight one capability that will be most important to marketing in the future. Furthermore, 74% of marketers say targeted E-mail personalisation in increases customer engagement. They also say that sales increase by an average of 20% when using personalised experiences. Which is why Campaign Monitor partnered with the team at Moveable Ink to create the ‘Ultimate Email Marketing Personalisation Checklist’ to help empower marketers to use the power of personalisation. E-mail personalisation helps you reach humans, not just inboxes! Here’s your personalisation checklist.   Source: The Ultimate Email Marketing Personalization Checklist by Campaign...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier, go to the NoFullStop Brand Builder page on the website, email here, or call 01246...
119 things you may not know about e-mail marketing

119 things you may not know about e-mail marketing

Occasionally, we find content that really is worth sharing. A stack of work has gone into creating this particular post, so I thought you’d like to see it. As you will no doubt have seen from our posts, we do help clients with their e-marketing campaigns – from creation to measurement and would never suggest that we know it all. That’s why info like this is so interesting. Read it here. Email marketing is not new but it does represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. E-mails can be sent out for a variety purposes, such as: To encourage repeat business To help customers to buy more from you Sharing useful information To build and develop your relationships with a present and past customers. This new Infographic highlights 119 facts about e-mail marketing, giving you lots of interesting stats that will help you better understand its benefits. You’ll also be able to view studies, find out what works, what doesn’t work and what you should do to ensure that your email marketing campaign are successful, rather than a nuisance to your customers. To get the facts, please click here. To subscribe to our own e-mail newsletter and regular short mails. please click button below. We hope to keep you entertained and...
AdPlace email newsletters

AdPlace email newsletters

Peter Kay or Michael McIntyre it’s not, but hopefully, it’s still worth a read… News is starting to appear about the arrival of the General Data Protection Regulation (GDPR) in May 2018 – and no doubt plenty more will be written. We are working with the Institute of Direct and Digital Marketing to find out as much as we can as we can about the new rules, so where clients are using e-marketing to keep in touch with their customers, we can cover their backs in regard to ensuring they stay within the law according to GDPR. The key word is ‘transparency’. Letting people whose data you hold know why you are holding it and how you intend to use it. With this in mind, we have had a look at the data we hold and have previously used for e-marketing. The result is that we have removed 95% of the records as it is out-of-date and/or no longer relevant. We produce regular emails and email newsletters to send to our friends, clients and suppliers and hope that you would like to receive this too. Its purpose is to keep you up-to-date with things that are happening in the marketing industry, give you a shout if we find anything new that could be of benefit to you and hopefully to make you smile occasionally. To inform and entertain – like the BBC, but without the money! Back to the matter of GDPR and transparency. The new Regulation says that ‘Data Controller’ should only hold the minimum data required to maintain the relationship with the ‘subject’ (you) and explain how...