Making E-mail personalisation work

The Ultimate Email Marketing Personalisation Checklist from Campaign Monitor “Personalisation. That’s what 33% of marketers answered when asked to highlight one capability that will be most important to marketing in the future. Furthermore, 74% of marketers say targeted E-mail personalisation in increases customer engagement. They also say that sales increase by an average of 20% when using personalised experiences. Which is why Campaign Monitor partnered with the team at Moveable Ink to create the ‘Ultimate Email Marketing Personalisation Checklist’ to help empower marketers to use the power of personalisation. E-mail personalisation helps you reach humans, not just inboxes! Here’s your personalisation checklist.   Source: The Ultimate Email Marketing Personalization Checklist by Campaign...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier, go to the NoFullStop Brand Builder page on the website, email here, or call 01246...
Purchasing decisions and digital media in the Industrial sector

Purchasing decisions and digital media in the Industrial sector

This market research study was published by IEEE Global Spec in 2017. It offers an insight to the changing world of online marketing and investigates how engineers use digital media to help them make specification and purchasing decisions. Objectives: The purpose of this research study is to help marketers: 1. Better understand the target audience for your products and services. 2. Strengthen your relationships with current customers. 3. Optimise your media mix to gain exposure to your target audience. Sample: The 2,239 technical professionals who responded to this worldwide survey represent a cross-section of industries. The top four represented industries are: • Engineering/Technical Design Services (11%) • Building and Construction (7%) • Aerospace and Defence (6%) • Industrial Machinery/Tools & Equipment (6%). The top three job positions surveyed are: • Design Engineer (17%) • Maintenance/Facilities Management (11%) • Technical Support/Services (10%) 51% of respondents are over 49 years old, which underlines other research that suggests the engineer population is aging. The average respondent works on five projects at a time, and 90% are involved in the purchasing of components and services. 33% influence $100K or more in annual spending; 52% influence $50K or more. Highlights: • 62% of technical professionals wait until at least the Comparison and Evaluation stage of the buying cycle to make contact with a vendor. • The use of mobile devices for work-related tasks has grown significantly over the past two years. • 61% of industrial professionals visit six or more work-related websites each week, with 50% spending six or more hours on these sites each week. • The most popular uses of the internet...
119 things you may not know about e-mail marketing

119 things you may not know about e-mail marketing

Occasionally, we find content that really is worth sharing. A stack of work has gone into creating this particular post, so I thought you’d like to see it. As you will no doubt have seen from our posts, we do help clients with their e-marketing campaigns – from creation to measurement and would never suggest that we know it all. That’s why info like this is so interesting. Read it here. Email marketing is not new but it does represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. E-mails can be sent out for a variety purposes, such as: To encourage repeat business To help customers to buy more from you Sharing useful information To build and develop your relationships with a present and past customers. This new Infographic highlights 119 facts about e-mail marketing, giving you lots of interesting stats that will help you better understand its benefits. You’ll also be able to view studies, find out what works, what doesn’t work and what you should do to ensure that your email marketing campaign are successful, rather than a nuisance to your customers. To get the facts, please click here. To subscribe to our own e-mail newsletter and regular short mails. please click button below. We hope to keep you entertained and...
The revenge of analogue and how the marketing landscape is changing – yet again!

The revenge of analogue and how the marketing landscape is changing – yet again!

Have you noticed that things are starting to change? Particularly where the Internet is involved? Online was once the utopia. Promoted by many as the quick way to business success. The cheap and easy way to market. With search engine optimisation (SEO) came the promise of getting you ‘to the top of Google’. It was supposedly a new dawn in marketing – or digital, as it was and is still often called. Print and other ‘old ways’ to market were pronounced dead. Social media would kill TV advertising. Now, the tide has turned. · The only way you can get to the top of Google is by advertising · The love affair with the Kindle and electronic books is over · Online retail giant, Amazon, is not only opening physical bookshops, it is now launching a whole food supermarket chain in the UK · As for advertising in print, magazines never went away. Yes, some trade publications got thinner and published later in the month. But they are still read. There is still demand. In fact, you can now create, print and distribute just one issue, or hundreds of thousands of issues, of your own magazine or newspaper via the web · Many businesses continue to work on laptops and Macs rather than phone screens. And with the advent of targeted TV advertising down to post code level, television and TV advertising is stronger and more relevant than ever · People are buying records again To come to the point, through all of this we have helped the clients we work with find a way through the clutter. How...
Brushing the dust off some fantastic marketing tools – why not take advantage?

Brushing the dust off some fantastic marketing tools – why not take advantage?

We were chatting with a social media partner and the conversation moved towards the wide array of marketing tools that are out there just waiting to benefit your marketing activity. Some we used this week and some we haven’t picked up for years. That’s why now seems like a great time to brush the dust off a few of these and see if we can use any to help you. It’s not essential that we do the leg-work for you but it would give you a bit more time if we did. So what’s in the ‘toy box’ and needs to see the light of day again? Why not grab a coffee and have a quick read; briefly and in no particular order, as they say on TV… E-mail marketing An old favourite that really works. You can use us to write, build, broadcast and measure your email marketing while you simply follow up the leads. But, watch out, the new General Data Protection Regulations (GDPR)  come into force on 25th May 2018 and it’s more important than ever that you understand them. If you don’t, then we can help you with that too. Read more here SMS Text Messaging Why do so many businesses shy away from the concept of using text messaging for marketing campaigns? Used properly, SMS is highly efficient, direct, succinct and gets good response. It’s perfect for promoting events, offers, timed campaigns, or to remind people of closing dates or last chance call-to-actions, etc. Send images, links or just a few words direct to customers’ phones at incredibly low prices. Video Books This is...