What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

Like many other businesses of all sizes, you may have seen a reduction in the amount of visitors to your website. If so, you are not on your own and there are things you can do about it. However, doing more of the same is not one of them. Instead of doing more, do things differently. And the things you can do are not necessarily big things. In fact, just making small changes to your business marketing can have a big effect. The problem you and other business marketers are having is down to one thing. Mobile. The way people, particularly consumers, are now looking at websites on their mobile phones and responding to advertising – or not. Instead of being sat behind a desk looking at your website on a PC, or at home with a laptop perched on their knees, they are looking at websites and email marketing on the go. When they are on the train, in a cafe, walking along the street or watching TV and looking at their phone at the same time. Wherever they are, they are making buying decisions. What they are not doing is filling in enquiry forms on websites, or signing up for white papers and similar downloadable information on their phone. They are doing things differently, which means you have to, too! If you have spent the last five years exclusively marketing to your customers online, then you might have to think again. Take the way we listen to music. For example, over the last ten years we have moved from LPs to CDs to downloading music from the...
Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....
Advertising works

Advertising works

“There’s a guy works down our chip shop swears he’s Elvis…” Well, that’s not true. But, what is true, is that I came across a guy in a chip shop who swears by advertising. I was travelling through a small town in West Yorkshire and had time to kill. It was lunchtime, too. That ‘fish ‘n chip’ feeling came on, so, where’s the nearest chippy. I drive this way quite regularly, so in the back of my mind was a small sign, on a wall, that read: “Fish and Chips, 2nd right after the park”. Where exactly was it? Had I missed it? No, there it was, just ahead. Took the 2nd turn on the right after the park and it was there, on the right. Fish, chips and peas was just the best way to kill 30 minutes or so. Fish and chips apart, what was at work here is advertising. Simple ‘Guerrilla’ marketing’ tactics. Low cost advertising. Just a small sign on a wall. Yet the proposition was clear and uncompromising. If I wanted fish and chips, then I knew exactly where to go. ‘Advertising doesn’t work’ is the often heard mantra. The thing is, advertising does work. Particularly if you make sure that it’s clear, concise and to the point. There were no ad-blockers on that sign! So where’s your ‘fish and chip’ sign? It could be in print. Online. On the Tube. Or on billboards outdoors. Your sign should be exactly where your audience is going about their business, ready to buy when they see the right product, the right message and the right call to...
A diverse range of B2B work

A diverse range of B2B work

As a small, specialist creative agency, we find ourselves doing a wide variety of work for different clients. For instance, in the last few days we have produced a diverse range of B2B work: Reprinted a series of technical datasheets for client in the offshore gas industry Written copy for a new brochure for a waste water treatment client Updated various website landing pages to measure advertising Attended the Institute of Direct and Digital Marketing Annual lecture on Artificial Intelligence (AI) in London. CMO of computer giant, IBM, explained  how predictive data helps improve the targeting of ads online – just one of many areas where AI will speed up decision making Have written and broadcast two e-shots to B2B lists Pitched for one new client  Created a hard-hitting new idea for a Charity Lots of other stuff too… There’s something about the diversity of what we do that makes the business we work in so much fun.  Can we help you too? If you could do with our help then give us a shout! A chat about your business and objectives costs...
The Power of Colour in Marketing Proposals

The Power of Colour in Marketing Proposals

I have just watched a seven minute film on YouTube called ‘The amazing Hamleys experience‘, featuring a presenter called Geoff Ramm. It’s well worth Googling. Because what he talks about works. Geoff talks about the power of Personalisation, Colour and Standing Out in your sales and marketing proposals. Some years ago, at an agency I worked for, I ran a tender application for the design and printing of an annual report for a major organisation. The value of the work was well into five figures.  We created the designs. I researched and wrote the quote. We built in a decent margin on what was a tender involving a number of design agencies and printers. I put the original pitch document together in the way Geoff did. Microsoft Word. Portrait. A4. Customer logo. Centered client name. Testimonials, etc. But, in a price-driven tender, how could we stand out. Apart from our stunning creativity, of course! I changed the format of the document. Yes, I kept the portrait format. But made it A5 in size. I added glossy full colour covers. A wire bound spine. And clear film outer  covers. A few days after delivering the tender I got the “you’ve won the business” call! In his film, Geoff says his success rate went up by 25% when he changed the format of his proposal documents. Watch the film and change the way you do things. It works! Start winning. PS: We once designed a sales brochure for an orthodontic manufacturer. On the cover was a full colour shot of a girl, beautiful smile, with a parrot on her shoulder. It...
Marketing can make a positive impact on your business – make it easier for your sales team to sell!

Marketing can make a positive impact on your business – make it easier for your sales team to sell!

I recently made a short presentation to specialist contractors in the construction industry. The aim of the talk was to try to remove the ‘mystery’ of marketing and try to explain that it need not be a hugely expensive and impossible task, but something that can make a positive impact on your business. To keep things simple, let’s start with what marketing isn’t and kill a few of those misconceptions: • It doesn’t have to be expensive • It’s not about full colour advertising in trade media • It’s not difficult • It’s not something ‘just big companies do’, or something others do, but is not you. • It doesn’t work! Marketing does work and when a little thought and strategy is applied to it, then it’s very effective. Yes, it might take a little time and consideration, but doesn’t anything that’s worthwhile? Yes, marketing can make a positive impact on your business! What do you need to do? The first thing you can do is have a think about your customers. When did you last contact a customer, other than those you have a current project for? Do your customers know what it is that makes your business different? The chances are they don’t so tell them. Customers pigeon-hole you based on what they know about you, so make sure they know all there is to know about you. Keep in touch with them – regularly. Is there something you do better, faster, more cheaply or quicker than your competition. Talk to your customers about themselves – make what you say about them and not about you. Whatever...