Integrated email marketing and telesales campaign finds new sales leads for Client

Integrated email marketing and telesales campaign finds new sales leads for Client

Barbour-ABI enables suppliers to the UK Construction industry find tailored sales leads for the types of projects they specialise in, in the areas they wish to work. AdPlace Marketing and Media has helped the O’Connell’s Drywall Contractors to: Identify the most appropriate projects in their sector Make initial contact with the specifiers on those projects to introduce O’Connell’s Use telesales marketing to qualify the leads and to obtain tender opportunities for the work Follow up and diarise future phone contact to help secure a contract By integrating desk research with Barbour-ABI, email marketing and telesales, we have opened up many new sales opportunities for O’Connell’s. To find out more, please download the PDF. If you are a Specialist Contractor in the Construction industry and are struggling to find the time to maximise ROI on your investment in a tailored lead generation system like Barbour-ABI or Glenigan, then ask the AdPlace Marketing team to help you. Call 01246 431572...
Read February’s Wise up Wednesday emails again here

Read February’s Wise up Wednesday emails again here

StreetwiseSubbie’s round up of ‘Wise up Wednesday’ emails is now available in a monthly publication. Written for specialist contractors in the construction and engineering industry, you can read it and download it here. To view at full screen, click the icon in the centre of the brochure image. You can email your comments, or request to subscribe to your own personal copy, by clicking here....
What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

What is it your website designer isn’t telling you – or doesn’t know – about why your web traffic is reducing?

Like many other businesses of all sizes, you may have seen a reduction in the amount of visitors to your website. If so, you are not on your own and there are things you can do about it. However, doing more of the same is not one of them. Instead of doing more, do things differently. And the things you can do are not necessarily big things. In fact, just making small changes to your business marketing can have a big effect. The problem you and other business marketers are having is down to one thing. Mobile. The way people, particularly consumers, are now looking at websites on their mobile phones and responding to advertising – or not. Instead of being sat behind a desk looking at your website on a PC, or at home with a laptop perched on their knees, they are looking at websites and email marketing on the go. When they are on the train, in a cafe, walking along the street or watching TV and looking at their phone at the same time. Wherever they are, they are making buying decisions. What they are not doing is filling in enquiry forms on websites, or signing up for white papers and similar downloadable information on their phone. They are doing things differently, which means you have to, too! If you have spent the last five years exclusively marketing to your customers online, then you might have to think again. Take the way we listen to music. For example, over the last ten years we have moved from LPs to CDs to downloading music from the...
Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....
Advertising works

Advertising works

“There’s a guy works down our chip shop swears he’s Elvis…” Well, that’s not true. But, what is true, is that I came across a guy in a chip shop who swears by advertising. I was travelling through a small town in West Yorkshire and had time to kill. It was lunchtime, too. That ‘fish ‘n chip’ feeling came on, so, where’s the nearest chippy. I drive this way quite regularly, so in the back of my mind was a small sign, on a wall, that read: “Fish and Chips, 2nd right after the park”. Where exactly was it? Had I missed it? No, there it was, just ahead. Took the 2nd turn on the right after the park and it was there, on the right. Fish, chips and peas was just the best way to kill 30 minutes or so. Fish and chips apart, what was at work here is advertising. Simple ‘Guerrilla’ marketing’ tactics. Low cost advertising. Just a small sign on a wall. Yet the proposition was clear and uncompromising. If I wanted fish and chips, then I knew exactly where to go. ‘Advertising doesn’t work’ is the often heard mantra. The thing is, advertising does work. Particularly if you make sure that it’s clear, concise and to the point. There were no ad-blockers on that sign! So where’s your ‘fish and chip’ sign? It could be in print. Online. On the Tube. Or on billboards outdoors. Your sign should be exactly where your audience is going about their business, ready to buy when they see the right product, the right message and the right call to...
A diverse range of B2B work

A diverse range of B2B work

As a small, specialist creative agency, we find ourselves doing a wide variety of work for different clients. For instance, in the last few days we have produced a diverse range of B2B work: Reprinted a series of technical datasheets for client in the offshore gas industry Written copy for a new brochure for a waste water treatment client Updated various website landing pages to measure advertising Attended the Institute of Direct and Digital Marketing Annual lecture on Artificial Intelligence (AI) in London. CMO of computer giant, IBM, explained  how predictive data helps improve the targeting of ads online – just one of many areas where AI will speed up decision making Have written and broadcast two e-shots to B2B lists Pitched for one new client  Created a hard-hitting new idea for a Charity Lots of other stuff too… There’s something about the diversity of what we do that makes the business we work in so much fun.  Can we help you too? If you could do with our help then give us a shout! A chat about your business and objectives costs...