Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....
Institute of Direct and Digital Marketing CPD Awards for 2017

Institute of Direct and Digital Marketing CPD Awards for 2017

Employees at Sheffield advertising agency, Adplace Marketing and Media have achieved their Institute of Direct and Digital Marketing (IDM) Continuous Professional Development (CPD) awards for 2017. The awards, which, are made annually, require members to complete 35 hours of training and knowledge improvement each year, are designed to ensure that IDM members have the understanding and skills to enable them to deliver the most effective marketing and advertising services for clients. AdPlace has been involved with the IDM since its formation in 2009 and managing director, Geoff Noake, has been a member for over 20 years. He says: “With developments in marketing, particularly online, moving so fast, it is important that we are as aware as we can be of the benefits of this technology to the marketing picture. It’s our job to look at what is happening in the world of direct and digital marketing and take the most relevant of these developments and transfer the technology and thinking to a level where our clients can benefit. This is where continuous training and event participation with large brands like Sony, IBM and Google can help increase our knowledge exponentially.” Client services and social media manager, Amy Helliwell (pictured), has also recently achieved a Certificate in Social Media and Digital Marketing through the IDM. This has enabled AdPlace to increase the work it does for clients in this sector, which has become another important part in the marketing mix, rather than being an end in itself. Formed in 2009, AdPlace Marketing and Media specialises in business-to-business marketing and works primarily with clients who have a turnover of less than...