A diverse range of B2B work

A diverse range of B2B work

As a small, specialist creative agency, we find ourselves doing a wide variety of work for different clients. For instance, in the last few days we have produced a diverse range of B2B work: Reprinted a series of technical datasheets for client in the offshore gas industry Written copy for a new brochure for a waste water treatment client Updated various website landing pages to measure advertising Attended the Institute of Direct and Digital Marketing Annual lecture on Artificial Intelligence (AI) in London. CMO of computer giant, IBM, explained  how predictive data helps improve the targeting of ads online – just one of many areas where AI will speed up decision making Have written and broadcast two e-shots to B2B lists Pitched for one new client  Created a hard-hitting new idea for a Charity Lots of other stuff too… There’s something about the diversity of what we do that makes the business we work in so much fun.  Can we help you too? If you could do with our help then give us a shout! A chat about your business and objectives costs...
The Power of Colour in Marketing Proposals

The Power of Colour in Marketing Proposals

I have just watched a seven minute film on YouTube called ‘The amazing Hamleys experience‘, featuring a presenter called Geoff Ramm. It’s well worth Googling. Because what he talks about works. Geoff talks about the power of Personalisation, Colour and Standing Out in your sales and marketing proposals. Some years ago, at an agency I worked for, I ran a tender application for the design and printing of an annual report for a major organisation. The value of the work was well into five figures.  We created the designs. I researched and wrote the quote. We built in a decent margin on what was a tender involving a number of design agencies and printers. I put the original pitch document together in the way Geoff did. Microsoft Word. Portrait. A4. Customer logo. Centered client name. Testimonials, etc. But, in a price-driven tender, how could we stand out. Apart from our stunning creativity, of course! I changed the format of the document. Yes, I kept the portrait format. But made it A5 in size. I added glossy full colour covers. A wire bound spine. And clear film outer  covers. A few days after delivering the tender I got the “you’ve won the business” call! In his film, Geoff says his success rate went up by 25% when he changed the format of his proposal documents. Watch the film and change the way you do things. It works! Start winning. PS: We once designed a sales brochure for an orthodontic manufacturer. On the cover was a full colour shot of a girl, beautiful smile, with a parrot on her shoulder. It...

Two new trade publications for UK manufacturing sector

It’s not often I see a new publication enter the market and think that it really does fill a gap. Many new technical titles seem to be ‘me-to’ and we just wonder if they really are going to last. Now, like buses, we there are two coming along at once! Smart Machines and Factories DFA Media has recently launched Smart Machines and Factories, the UK’s first magazine dedicated to the fourth industrial revolution (Industry 4.0), the Industrial Internet of Things. Smart Machines & Factories will be published six times a year, with the first issue having been published in November 2016. Editorial content will include matters to do with advanced automation, digitally networked production, advanced design methods, IT security, smart energy technologies, predictive maintenance, innovative production processes, including 3D printing and robotics. “No other UK publication will provide such comprehensive information and in-depth insights into tomorrow’s integrated factories,” says DFA Media’s managing director, Ian Atkinson. Aaron Blutstein has been appointed editor of Smart Machines & Factories, bringing over 15 years of industrial technology journalism experience to the role. He will continue as editor DFA’s sister publication, Plant & Works Engineering. UK Manufacturing A new title, this time online, from long-established technical publisher Datateam, addresses a sector that is crying out for a dedicated publication – it’s called UK Manufacturing. With Brexit now officially underway, it does seem a great time to shout about what British manufacturers do here at home! Whenever UK manufacturing is mentioned on TV it’s often so negative. However, if you know where to look there are some excellent SME manufacturers out there, all quietly going...