Brushing the dust off some fantastic marketing tools – why not take advantage?

Brushing the dust off some fantastic marketing tools – why not take advantage?

We were chatting with a social media partner and the conversation moved towards the wide array of marketing tools that are out there just waiting to benefit your marketing activity. Some we used this week and some we haven’t picked up for years. That’s why now seems like a great time to brush the dust off a few of these and see if we can use any to help you. It’s not essential that we do the leg-work for you but it would give you a bit more time if we did. So what’s in the ‘toy box’ and needs to see the light of day again? Why not grab a coffee and have a quick read; briefly and in no particular order, as they say on TV… E-mail marketing An old favourite that really works. You can use us to write, build, broadcast and measure your email marketing while you simply follow up the leads. But, watch out, the new General Data Protection Regulations (GDPR)  come into force on 25th May 2018 and it’s more important than ever that you understand them. If you don’t, then we can help you with that too. Read more here SMS Text Messaging Why do so many businesses shy away from the concept of using text messaging for marketing campaigns? Used properly, SMS is highly efficient, direct, succinct and gets good response. It’s perfect for promoting events, offers, timed campaigns, or to remind people of closing dates or last chance call-to-actions, etc. Send images, links or just a few words direct to customers’ phones at incredibly low prices. Video Books This is...
Looking for pay per click then don’t fall for auto SEO

Looking for pay per click then don’t fall for auto SEO

New developments from Google this month include a new option called ‘Dynamic Search Ads’, which is now available to all advertisers and really does allow the machines to take over. With Dynamic Search Ads, you just point AdWords towards part or all of your website and that’s pretty much it. Not only will AdWords select the keywords for you, the algorithms will write the advertisement headlines too! The prospect of losing that much control is of massive concern to us, particularly as it will probably allow a new generation of super-low-cost agencies to arrive on scene, offering to run your AdWords campaigns for peanuts. They’ll just set up the account, tell Google to get on with it, and collect their fees.  Clients may be blissfully unaware until the day they see an advert for their company which looks like it was written by a robot …because it was. We are running ‘managed and targeted’ Pay Per Click (PPC) Adwords campaigns for engineering businesses that are really getting results. This is where we create the brief for you, write the ads, target activity where you need to find enquiries and then manage the campaign as it unfolds. With ‘Spambots filtered out’, our targeted campaigns are delivering great value for money in terms of ‘all PPC visits’ and ‘engaged visits’, i.e., people visiting more than one page or staying on site for more than 20 seconds. And if you want the UK only, we’ll give you UK only. No waste. No bots. No rubbish. Just rock-solid, cost effective value for your marketing Buck! And new leads, of course! There’s no contract....

Two new trade publications for UK manufacturing sector

It’s not often I see a new publication enter the market and think that it really does fill a gap. Many new technical titles seem to be ‘me-to’ and we just wonder if they really are going to last. Now, like buses, we there are two coming along at once! Smart Machines and Factories DFA Media has recently launched Smart Machines and Factories, the UK’s first magazine dedicated to the fourth industrial revolution (Industry 4.0), the Industrial Internet of Things. Smart Machines & Factories will be published six times a year, with the first issue having been published in November 2016. Editorial content will include matters to do with advanced automation, digitally networked production, advanced design methods, IT security, smart energy technologies, predictive maintenance, innovative production processes, including 3D printing and robotics. “No other UK publication will provide such comprehensive information and in-depth insights into tomorrow’s integrated factories,” says DFA Media’s managing director, Ian Atkinson. Aaron Blutstein has been appointed editor of Smart Machines & Factories, bringing over 15 years of industrial technology journalism experience to the role. He will continue as editor DFA’s sister publication, Plant & Works Engineering. UK Manufacturing A new title, this time online, from long-established technical publisher Datateam, addresses a sector that is crying out for a dedicated publication – it’s called UK Manufacturing. With Brexit now officially underway, it does seem a great time to shout about what British manufacturers do here at home! Whenever UK manufacturing is mentioned on TV it’s often so negative. However, if you know where to look there are some excellent SME manufacturers out there, all quietly going...