AdPlace Marketing and Media has recently completed two design tasks for the Lea Brook Valley CIO (LBV CIO).
Known locally as the Lea Brook Valley Enhancement Project, the LBV CIO is dedicated to the restoration of the Gosforth Valley Balancing Pond in Dronfield, North East Derbyshire. The project is designed to enhance the biodiversity of the valley area and involves landscaping the pond, the maintenance & strengthening of wildlife species in the area and encouraging volunteers to help with operations.
The work provided by AdPlace Marketing was for the design of new display panels to provide information, a timeline about the project and what is going on at the site.
The brief was then extended to the design of a new corporate identity which features a Damsel Fly in a colourful presentation that will soon be seen on promotional materials, public relations and in social media.
Tom Walker, communications officer for Lea Brook Valley says:
“We are working with various partners within the community to restore the area to its former glory and AdPlace Marketing has helped us to focus the messages and benefits to the community in a visual presentation. This is a two-year project that will enable us to conserve and improve the wildlife habitat and improve accessibility through new infrastructure.”
Lea Brook Valley surrounds the Lea Brook in Dronfield and stretches for approximately one mile between Dronfield railway station and the balancing pond – which is situated off Gosforth Drive.
Geoff Noake, managing director of AdPlace Marketing continues:
“We were very pleased to help LBV CIO in what is an ambitious and highly worthwhile community project. We hope that our work will help them get the messages over to a wider audience and generate interest in the site.”
Pictured left is the new logo designed by AdPlace Marketing that features a Damsle Fly, a species seen in the Lea Brook Valley.