01246 431 572
Social media for manufacturing, engineering and
technology businesses up to £10m sales
Over the last few years, online marketing seems to have taken over our lives! And for good reason. When created and carried out correctly, online marketing works.
From your website, to social media, to e-marketing, there are many reasons why a good online media strategy should drive your activity, integrating with your other marketing and media channels, for the best results from all elements of the campaign.
More businesses than ever are now taking to social media to promote their products and services. Facebook, Twitter, YouTube, LinkedIn are the most popular platforms and these are being used creatively to find, contact, engage with and sell to friends, followers and fans. More collectively better known as customers and prospects.
Social is not just about numbers of followers, friends or connections! It’s a strategic operation that needs good planning in order to help you:
- Find the best opportunities to promote your business
- Produce contact creation strategies and calendars
- Ensure posts, blogs and downloadable ‘lead magnets’ are all designed so you find, engage with and sell to the right people
- Balance your paid, owned and earned media opportunities
And remember, a single follower in your target market is many times better than a thousand followers if they are not people or businesses that buy from you, or influence who does!
Your website is your shop window and now, more than ever before, it pays you to not only keep it up to date but to add more and more content. Content is the generic term for marketing materials, videos, white papers and any other type of information that helps your customers get to know you.
But not just any content. Google now takes a dim view of:
- Poorly produced page content
- Spelling and grammatical errors
- Duplicated text grabbed from another website
- Poor quality link
- Static websites that haven’t been updated in months, or even years!
- and many other of the ‘old’ techniques practised by search engine optimisation (SEO) companies, promising to get you to the top of page 1.
You now need to be thinking ‘quality’ information that is totally relevant to your website and perhaps, Google Adwords campaigns. You also need to ensure that your on-page copy includes the main keywords you would expect your customers to search with for your type of business.
And increasingly, a website that’s responsive, presenting correctly on PC, laptop, mobile phone or tablet. There’s certainly lots to do.
But don’t let that put you off. Here at AdPlace Marketing, we make it our job to make life easy for you and take these tasks on. From content writing and search engine optimisation to providing traffic reports from Google Analytics, we’ll work with you to make your website work for you.
Find more business. Try our new 3 Point Lead Generation Package that combines PR, Social Media and Lead generation for a single monthly fee. Please click here to find out more.
If you want to find out more about using Online Marketing as part of an integrated campaign, then please drop us an email and we’ll contact you. Alternatively, just call:
01246 431 572
Follow us on Twitter: @Adplace
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As content creators, it’s difficult to maintain a certain level of creativity. We imagine ourselves as these inspired, mass
producing writing machines, though inspiration does not always come quickly, and as we have learned many times when sitting in front of a screen watching the cursor blink on the white page, it doesn’t come easily either. Written by Kristin Piombino, associate editor for Ragan.com it had us laughing. Too good not to share. Thanks Kristin! Read the intro and download full story here