Have you noticed that things are starting to change?
Particularly where the Internet is involved?
Online was once the utopia. Promoted by many as the quick way to business success. The cheap and easy way to market.
With search engine optimisation (SEO) came the promise of getting you ‘to the top of Google’. It was supposedly a new dawn in marketing – or digital, as it was and is still often called.
Print and other ‘old ways’ to market were pronounced dead.
Social media would kill TV advertising.
Now, the tide has turned.
· The only way you can get to the top of Google is by advertising
· The love affair with the Kindle and electronic books is over
· Online retail giant, Amazon, is not only opening physical bookshops, it is now launching a whole food supermarket chain in the UK
· As for advertising in print, magazines never went away. Yes, some trade publications got thinner and published later in the month. But they are still read. There is still demand. In fact, you can now create, print and distribute just one issue, or hundreds of thousands of issues, of your own magazine or newspaper via the web
· Many businesses continue to work on laptops and Macs rather than phone screens. And with the advent of targeted TV advertising down to post code level, television and TV advertising is stronger and more relevant than ever
· People are buying records again
To come to the point, through all of this we have helped the clients we work with find a way through the clutter. How to stand out.
Finding ways to integrate the best of the new online technologies with the more traditional routes to market. Combining creative brand awareness with tactical online marketing and social media.
Change will continue, no doubt faster than ever, but it’s our job to help clients keep up. As I hope, we always have.
Finally, If you want to really find out how we are all going ‘analogue’ again, then get hold of a recently published book by David Sax called “The Revenge of Analog: Real Things and Why They Matter“. It’s a very interesting and enlightening read.