Direct Mail Helps Engagement With Customers

Direct Mail Helps Engagement With Customers

Royal Mail and GDPR – Four Letters that Make Letters More Valuable The introduction of GDPR in 2018 has made marketers think a little deeper about how they develop and maintain relationships with customers. How we engage with customers, keep them up-to-date with new products, promotions and events has to be carefully managed. This is because engaging with a customer is expensive, and businesses do not wish to see them opt out of receiving regular brand communications. Royal Mail has created a guide you can download free. Inside, you will find out about opportunities in the GDPR, along with tips, research and statistics that will help you manage personal data and use it legally and safely. You can download the full information which explains how direct mail helps engagement with customers using this link. Yes, Customers Really Do Value Mail Royal Mail has recently carried out a major market studies to show how direct mail is received, retained and responded to in the home. It made fascinating reading. 70% of people say that receiving mail makes them feel more valued When asked, 87% say they believe what they receive in the mail, compared to 48% for email* 1 in 3 people have ordered or bought something as a result of receiving mail in the last 12 months** People who receive mail from a business spend 31% longer on average looking at that business’s social media content*** Build Longer-Lasting Relationships With Mail Mail has never been more important in demonstrating how you value your customers. It builds trust and helps them to feel valued by you. And has the power to...
The power of direct mail

The power of direct mail

This morning I received a mailshot in the post from a photographer who I last worked with at least 6 years ago. It was a nice mailshot. Good photographs. Clearly explained what he did and a web address and phone invited contact. And it reminded me of the power of direct mail! The main thing I liked about the mailshot was that he had bothered to send it. As I said, I do know him – but haven’t made contact in all that time. In fact, the truth is I had forgotten about him! He works in the sectors we work in. and now, if I have need for a photographer I am politely reminded that he could help me. What this underlines is the fact that your customers don’t remember you! They’re not constantly thinking of ways to use you, or buy from you, and if they are not losing sleep over you not keeping in touch. Do the same as my photographer friend and post something – a letter, a brochure, a post card – anything to remind your customers of your existence.  You never know, it might just generate a quick phone call or email for a chat. I think I’ll ring the photographer and say “Hello”! We have a brilliant download link on our Direct Marketing web page that explains the power of direct mail and well how it is received and retained. You’ll be surprised at the power of direct marketing by post. Why not go to the Direct Marketing page and download the free infographic now....