How do I choose an advertising agency?

How do I choose an advertising agency?

How do I choose an advertising agency? If you are thinking of choosing an advertising agency then you need to consider a few things first. You need to think about what you want the agency to do for you. You need to establish your budget, or what you are happy to spend on your advertising. Finally, do you want to advertise retail products to individuals or consumers, or is your business selling products or services to other businesses? Some agencies specialise in consumer advertising. Others, like ourselves, specialise in business-to-business ( B2B ) advertising and marketing. You also will want your agency to be of a size that you are comfortable with. Be sure that they have experience in the sectors and with audience you are selling into. Also, you need to be happy that they can give you the service and turnaround you are looking for. Once you have your check list than you can start to search for one that can help you. Why should I choose an advertising agency? Choosing to use an advertising agency can help you in many ways. If you need help creating a campaign to promote existing products, or to help you launch a new product, then an agency can help you to think about the following: Focus on your product USP (Unique Selling Proposition) – identify what’s different or special about your product or service. Sell the benefits, not the products. In otherwise, focus on the ‘sizzle’ not the ‘sausage’ itself. People buy benefits! Create a strong and compelling advertising message for on-the-page or site impact Find the right medium or media mix for...