Tools to boost Google

Website owners can use these tools to boost Google rankings! Tools to boost Google. News has emerged recently of another tool that website owners can use to positively boost their Google ranking – SSL certificates. Secure Socket Layer (SSL) is a technology used to encrypt data that travels between a website and a user’s computer. You are probably already familiar with SSL technology as it is typically used to encrypt sensitive information, like credit card details, at an online checkout. An Unusual Announcement From Google However, Google has announced changes that give a slight priority to sites that use SSL when defining search engine rankings. The company is usually quite tight-lipped about how its algorithms work, so it is clear that they are determined that more sites should implement SSL to protect users as they browse every page on a website, not just during the checkout process. As a result, they are encouraging website owners to apply SSL technology to their entire website to both protect their customers and potentially receive a favourable Google ranking. It’s very early days, but Google has said that tests they have carried out have been positive, with test HTTPS URLs appearing on the first page of search results. For now, SSL certificates are most appropriate for the protection of online sales transactions, but this latest change from Google suggests that all site owners will need to set up a SSL certificate sooner rather than later, if only to gain a small boost over their competitors. If you would like to know more about HTTPS URLs, then please drop me an email. Previously published...
SURVIVING GOOGLE’s MOBILE FIRST INDEX

SURVIVING GOOGLE’s MOBILE FIRST INDEX

I have been reading a paper by SEO company Click Consult called ‘Surviving Google’s Mobile First Index’ in 2018, which is quite detailed in its content. However, its message is important – which is why I’ve condensed it to some key points for this email. If you wish to read the paper in full, you can download it here. Mobile search surpassed desktop some time ago and is increasing. This is because Googlebots are now crawling websites in inverse proportions – approximately 80/20% weighting in favour of mobile. Google’s idea is to reduce the frustration of users who may click on the first result in a mobile search and find a site calibrated for much larger screens and requiring excessive scrolling on a mobile. In instances where large advertisers run two websites – one for desktops and one for mobile – it is the mobile website that will be indexed first. For this reason it is more convenient for advertisers to convert to a reactive or responsive website to reduce duplication of work. As I’ve mentioned in previous e-mails, HTTPS (secure) websites are beginning to take priority over standard HTTP sites, the latter starting to be marked as ‘insecure’ in searches by our friends at Google. The recommendation by Click Consult is that these changes need to be addressed within the next 12 to 18 months. The next point is particularly interesting. Progressive Web Apps (PWA) combine the best of a website with the ease of an app. They are websites that enable an app shell and configuration file to be downloaded to a smartphone, which allows the app to take on the best...