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TV advertising where you only pay when your commercial has been seen



AdPlace_Squares_cor#19F0F2A Sky AdSmart TV advertising

Television advertising that makes small businesses look like big brands and helps big advertisers boost weaker sales areas

  • TV advertising for businesses of all shapes and sizes.
  • Targeted advertising using the power of TV
  • Measurable
  • You only pay once 75% or more of the commercial has been seen
  • Targeting down to Post Code level using sophisticated research and data tools
  • Dozens of sky channels, plus Channel 5
  • Email for more information

If you think you can’t afford Television Advertising then think again!

Yes, with Sky AdSmart, you can target your customers right down to post code level. and you only pay if 75% or more of your commercial has been viewed!

  • 100+ channels to help you build measurable campaigns that reach your audiences when they are actually watching TV
  • Sophisticated audience identification means you eliminate waste
  • Broadcast only to households that closely match your target profile
  • World-class programming and a fully engaged audience – a massive 89% of people watch TV live!
  • Highly competitive rates, pinpoint accurate targeting and the ‘Big Brand’ impact of TV advertising. Wherever your customers are, you can reach them through television

How do you get to screen?

We work with you to:

  • Understand a little more about your business and explain how the TV advertising process works
  • Walk through the process of identifying your most appropriate audience, planning the airtime, making the television commercial and managing your budget.

How to Target

You can select your ideal audience from hundreds of segments to ensure that only the right households are seeing your commercial at the right price for you.

  • Choose a Region, Metropolitan Area or a Local Authority area.
  • Select your Postcode(s) from any of the UK’s postcode areas. The first 1 or 2 letters of a postcode is the area, e.g., DE = Derby.

There are also a wide range of fixed segments to choose from, all based on lifestyle data. For example

  • House type
  • Age or type of vehicle
  • Pet ownership
  • South facing garden
  • Age of baby or kids
  • Mobile on contract
  • and many, many more.

And finally, your commercial will appear in one of the many world-class programmes broadcast on Sky, Sky Atlantic, Sky Sports (excluding live sport) and lots more.

Hundreds of businesses have experienced the benefit of Sky AdSmart. You can too!

Is Sky AdSmart right for you?

  • You want to use the most effective form of advertising to grow your business
  • You want to restrict your advertising to specific targeted audiences and eliminate wastage
  • You want to increase brand awareness and sales
  • You want to stand out from your competition
  • You want your brand to be seen in a premium talked about environment
  • You want to be on TV from as little as £3,500

Big brands can use Sky AdSmart to tactically target areas with a lower customer footprint while small businesses can look like a big brand in their own target area.


If you want to find out more about using 3D Modelling to help get your product benefits across mor effectively, then please drop us an email and we’ll contact you. Alternatively, just call:

01246 431 572

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