Customer Feedback And More

Customer Feedback And More

Do you know what customers think about your business? Have you ever asked for customer feedback? If you think that your business is innovative, dynamic and the dog’s you-know-whats, can you be sure that your customers think likewise? Getting customer feedback is the only way that you can establish if your customers agree – or if they think you are out-dated, lethargic and a waste of space. You can find out about the benefits of requesting customer feedback in this free paper from AdPlace Marketing and Media. Download it by clicking the link below: Free downloads from AdPlace Marketing and Media Customer Feedback Download your free Customer Feedback paper here. Email Marketing Email marketing is one of the most reliable and cost-effective ways to get your sales messages, newsletters and other business or sales information over to customers. Whether you are sending ten, ten thousand or one hundred thousand emails a month, there are some superbly intuitive tools that enable you to design, build, broadcast and measure your campaigns. Mail Chimp, Dot Mailer, and Email Out are just three. Download your free Email Marketing paper here. (Coming soon) Free Google Tools As well as the World’s biggest search engine, Google provides some superb free tools that help businesses of all shapes and size to get the most of the free online marketing opportunities available to them. Google My Business is just one of those tools. It is a free, easy-to-use internet-based service for business owners and includes lots of information about your business that will help people to find you. This step-by-step guide explains how to make the most...
See Your Social Media Clicks By City

See Your Social Media Clicks By City

When you post links on social media, it’s more than likely you will use what’s called a short link. One of the most popular, for example, is Bitly I once read that what is second nature to some may seem like rocket science to others, so if you are wondering what I am talking about then that’s fine. I’ll explain. If you want to promote a link to a particular website on social media, then you will write your post and copy the target page link. If the page is about ‘green apples’, then the link might be a bit long winded, something like www.abcdbusinesscompany.com/blog/greenapples/post/ or along those lines. What you certainly don’t want to do is use your character count on the page domain address. So using a shortened link is far better, and far shorter. Bitly is a free service, is quick and easy to use, but comes with limitations. Now, with a Bitly upgrade, you will be able to see the location of the link click. This means that whether you’ve got followers in Fort William or Florida, or customers in Cambridge or Cape Town, you can use Bitly to see which city drives the most engagement on your content. When you upgrade to Bitly Enterprise, you’ll be able to access a breakdown of your top performing cities overall, and for each link you create. These insights can help you understand where your communications are making an impact — and where to invest. With Bitly’s new city-level tracking, you can: See graphs with click breakdown for top locations by country or by cityExport city-level results separately...
A Single Page Website Gets Your Business Online Fast

A Single Page Website Gets Your Business Online Fast

You may well have a large multi page website for your business or organisation. But does it do everything you need? A single page website can complement your main website and give you more. If your main website has a Content Management System (CMS) then you may be able to add or delete copy content and images as you wish. However, if it is doesn’t then getting it amended by you ISP or web developer may be slow and costly. Which is why I want to tell you about a cost-effective web solution that gives you the combination of speed, minimal costs and lead generation in one place. The Single Page Website. A single page website enables you to promote a single product or service to your customers and we can get it online within hours. It can also be designed to closely match your corporate colours and styling, but in its own stand-alone environment. Just look at the benefits: A low cost, high value website for smaller businessesPromote promotions that don’t need lots of pagesNo domain registrationNo website hosting feesQuick design and build capabilityData capture facilityLinks to social mediaShareableNo need to trouble your web developer/ISP Additionally, the single page website can link back to your main site, to your news or blog, to social media, or anywhere else you want your site visitors to go. We can design your single page site using your own copy and images, or we can write the copy for you for an additional cost. Read about one client who complained he is getting too much work from his AdPlace-designed website. Here are...
Why We Were Very Pleased To Get Our First Complaint In 10 Years

Why We Were Very Pleased To Get Our First Complaint In 10 Years

AdPlace Marketing and Media has been helping clients generate sales since 2009. Website design and development is just one of the services we provide. I am pleased to say that we’ve never given cause for complaint. Until now. Yes, we’ve now had a complaint from a client about our work. Their complaint is that the work has been too successful. What Went Right? Last year we were given a new website design brief for a local pest control business. The brief was quite straightforward; the client wanted us to: Generate leads from householders and businesses with a pest control problem in South Yorkshire, north east Derbyshire and north NottinghamshireCreate and upload new content every monthProvide an organic SEO service to promote the website The website has been live for almost 12 months and we continue to write and add new keyword-rich content as briefed. Consequently, visitor numbers have steadily grown, month by month. What Is There To Complain About You May Ask The client contacted us before Christmas to ‘complain’ that he is now getting too many inquiries. Such is the volume of calls that we were asked to amend the published opening hours to help reduce the number of calls that come in out of hours. Yes, those are the types of complaints we like to receive. As for the SEO, whilst we cannot stop the website being found by people searching from overseas or across Britain, we can report that our efforts ensure that xx% of site visits are from within the client’s trading area. You can also find out more about our online/website services here. Carlsberg...
Merry Christmas and a Happy New Year From The Adplace Blog

Merry Christmas and a Happy New Year From The Adplace Blog

When you find yourself landing on something like the AdPlace blog, does it tell you anything about the business behind it? In my experience, not very often. In this post I am going to change that, as far as our business goes, anyway. I’m Geoff Noake and I’m the founder and owner of AdPlace Marketing and Media Limited. Since 2009 my agency has been providing advertising and marketing solutions for a diverse range of businesses. As I’m sure I’ve said elsewhere on this website, we work with clients of all sizes, from start ups to major PLCs. However, we find our skills best suited to small to medium business to business organisations, under £10m sales. Well, that’s the formal bit out of the way. Here’s the informal bit. I take pride in running a successful family company. In the run up to Christmas we took the ‘junior’ members of the business, my grandsons, out for a walk across the fields near our offices in Derbyshire. A Grand Day Out Amy, who excels in providing social media services for clients, my wife Louise and the four boys got stuck in to some very wet and muddy footpaths and thoroughly enjoyed it. There was a drink waiting at the local pub when we’d done, which capped off a great morning. The only strategy we bothered about was what to have for lunch. And how to avoid having an eye poked out by the boys’ sticks. So that’s us. Down to earth people creating practical and cost-effective advertising and marketing solutions for clients. We hope that you have a fantastic Christmas and...
Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

As more and more organisations turn to content-based marketing like website blogs, social media and video, the key issue for marketers is writing, sourcing or creating good quality content. This post reviews a recent study produced by Content Marketing Institute (CMI) and international marketing research agency, IEEE GlobalSpec. It looks at how manufacturers use content marketing, what channels they favour and how much is paid and non-paid or organic activity. It also asks respondents about the size of the content marketing teams in manufacturing organisations. Many are very small, and lots are just one person working for an entire organisation, possibly across many brands. Although the survey is based on US manufacturing organisations, I believe that it is fair to say that what happens across the Atlantic will happen here. If it’s not already a mirror on what’s happening. I also think that, if you are a content marketer, you can take a couple of things from this study. That you can get a snapshot of the growth and sophistication of content marketing. That you can compare how your use of content marketing in the UK compares with your counterparts in America. One significant difference might be budget, of course. As you will see later on, surveyed organisations are spending serious money, not tinkering around the edges. They are also getting better at measuring results and establishing return on investment. I hope you enjoy this post. Please email here if you would like a copy of the full survey. Benchmarks, Budgets and Trends In 2020 In conjunction with the Content Marketing Institute (CMI), IEEE GlobalSpec, has recently published their...
‘Wall of Investment’ To Be Ploughed Into British Business.

‘Wall of Investment’ To Be Ploughed Into British Business.

“Getting Brexit Done” is just one of the tasks of a newly empowered Government. This is your chance to capitalise on the growth of British Business in the new decade. As well as Brexit, of course, there will also be the NHS and hospital building, fixing the economic imbalance of the south and the north, not to mention more investment in schools and technology. Build this. Fix that. Aim high. This Government, led by an inspirational Boris Johnson is on the move. If you want to be part of this new start, then cast off the shackles and uncertainty of 3½ years of stagnation and put yourself out there. Compete. Advertise. Tell the builders, innovators and companies who are going to change the landscape that you want to be part of it. That you want to work for them. Tell them what you offer. The fantastic services you provide and ask them – no, tell them – that you want to start a conversation. Show everyone what you are capable of. Showcase Your Case Studies, Testimonials, And Your Successes For British business. Wake up, dust them off and start selling. Think Big. Be Big. Sell Big. Get out there before your competitors take business that you could win. Nobody will beat a path to your door if you don’t tell them where it is. And more importantly, without knowing what’s behind it when they enter. Which is why you should advertise. Advertising Works. It’s time to look at where your new customers are going to come from. Which is why you should strongly consider advertising in your trade press,...
The Power of CGI in Brand and Product Marketing

The Power of CGI in Brand and Product Marketing

You might think that creating high quality CGI is expensive. The power of CGI is that it can often be better value for money than conventional photography. Here’s an Example of the Power of CGI If you are creating a range of products that use similar packaging formats, i.e., the same box, tube, sachet or bottle, the same creative look and feel, then the print design or labeling can be changed very quickly, and as often as you like. Consistent Lighting and Positioning An added benefit is that, once created, the object positioning and lighting remain identical, each time you change the images on the packaging. You cannot do that with traditional photography, as the pack would need to be reset for every different shot, which can be time consuming when you have lots of them. Watch Pure Magic with CGI Talk The Talk In Any Language If you have a product that needs to be shown in different languages, the same cost-effective solution is achieved with CGI. Using similar product formats, branding and copy changes, plus languages for different territories, CGI comes into its own. You can also create marketing prototypes, test campaigns, sales promotions and advertising campaigns, before the final packaging production has been completed. And it will all present beautifully on your social media. Just Beautiful on Social Media That’s why you must look at the real benefits of CGI – superb aesthetics, flexibility and consistency – before you write it off in favour of photography. Find Out More About CGI and 3D Modelling To find out more about how CGI can help you, have a...
The Quick Way To Find New Customers From LinkedIn

The Quick Way To Find New Customers From LinkedIn

How good would it be to find new customers from LinkedIn queuing at your door? Finding new customers is hard. It takes time. It takes dedication. And it takes effort. Hey, don’t worry. We can make it easy for you to find new customers from LinkedIn. Using a tried and proven lead generation process, you can target any audience you wish from hundreds of thousands of individuals on LinkedIn. If you have a LinkedIn account, you will have your own connection network. You may add a few new ones over time, but we can get you more connections faster. And then help you to turn some of these into sales leads. As with anything worthwhile, persistence and patience is the key – by leaving the hard work to us you can get on with what you are best at. How Does It Work? It’s as easy as 1-2-3: You tell us where your customers are geographically, what industry, sector or niche they are in, the size of the business you wish to target, and their level of seniority or job title.Work with us to create a series of engaging messages about you, your products and the services you offer, and the benefits to your customers.Using a Mature Engagement Process that works, we expect to write and send 50 targeted LinkedIn connection requests each day to prospects within your agreed target audience. Then, keep in touch with them until they respond positively. Once a person responds, or engages with your messages, we will pass the lead over to you to follow up, develop the relationship, and ultimately, get a sale....
The Easy Way To Advertise To Teachers For Free!

The Easy Way To Advertise To Teachers For Free!

Do you want to advertise to teachers? You could benefit from a Payment by Results service that allows you to sell products to schools for free. How Does It Work? The process begins with you telling us a little about your product or service. You then give us the address of your website, so we can take a look at what you sell. The media owner then prepares an advertisement that can be sent out by email to teachers using personal email lists. These are sent out from time to time. Some advertisers supply several advertisements so that they can keep varying their message to teachers.  Others ask to help create an advertisement or make changes to their own advertisement – which we are happy to do. When And How Much Do I Pay? How much the commission is charged depends very much on the product or service you are offering. This is agreed with the list owner before commencement of the campaign. Then, at the end of each month you tell us how many items you have sold and at what price. You are then invoiced for commission. This is then paid at the end of the month after the orders have been placed. All of which means that the commission is not paid until at least one month after the orders have come in. This then avoids any cash flow problems. Do You Wish To Advertise To Teachers? If you want to try this approach to advertising, then please contact us now. You could be ready to advertise at the start of next term, To find out more,...