by Geoff Noake | Mar 10, 2021 | email marketing
I have recently received a comprehensive email benchmarks report that tables the latest statistics relating to email marketing. The stats, which are based on an analysis of 100 billion emails sent globally in 2020, are here to equip you with the email marketing effectiveness knowledge you need to evaluate your own email marketing results. It’s a simple list, but one which I hope will help you to focus your own email marketing activities. Average email benchmarks for all industries An overview of global email marketing statistics for 2020: Average open rate: 18.0%Average click-through rate: 2.6%Average click-to-open rate: 14.1%Average unsubscribe rate: 0.1% Best days for email marketing In a departure from previous years, 2020 email marketing statistics by day show that email benchmarks did not vary greatly throughout the week. However, one day did stand slightly above the rest in terms of performance. Best day with highest email open rates: Friday (18.9%) Best days with highest click-through rates: Friday (2.7%) Best days with highest click-to-open rates: Wednesday and Friday (14.4%) Email unsubscribe rates were virtually identical throughout the week (0.1%) Worst days for email marketing Based on the global averages by day shown above, these are the worst-performing days for sending. While this data is academically interesting, you should carefully consider your own audience and run email tests before blocking entire days off your campaign calendar. Worst day with lowest email open rates: Saturday (17.3%)Worst days with lowest click-through rates: Saturday (2.4%)Worst day with lowest click-to-open rates: Tuesday (13.5%) What about the UK email benchmarks? Here in the UK, the figures vary from those reported globally: The average open rate:...
by Geoff Noake | Jan 19, 2021 | Working in the advertising industry
I read an article in Campaign magazine about the value of experience in an advertising business. Then, I saw a cartoon about ‘experts’ posted on social media along the same lines. For a number of years prior to setting up AdPlace Marketing and Media, I was an active member of the Institute of Practitioners in Advertising (IPA). The IPA focuses on promoting the advertising, media and marketing and industries in the UK, lobbying Government and business leaders, and setting protocols for best industry practice. I am also a long-standing Fellow of the Institute of Direct and Digital Marketing (IDM), another association that is dedicated to training and the development of professionals in the industry. My colleague, Amy Helliwell, is a Member of the IDM and I’m proud to say that the agency has just been awarded the IDM’s CPD (continuous professional development) Award for 2019. Campaign has been championing diversity in regard to age, ethnicity and equality for a few years. In the article I refer to, it questions why a client would rely on a younger person working on its account, who may not have the experience to avoid making mistakes. It argued that a more experienced account director would, in all likelihood, have made those mistakes a long time ago and, is not going to make them again. A safe, yet, creative, pair of hands. “While we’re all bending over backwards to be inclusive in other ways, there’s a massive ageism in the industry. It’s not about being fair, it’s about having a good business and doing well for your clients. To think all the skill and...
by Geoff Noake | Dec 24, 2020 | AdPlace Marketing
Wishing everyone a very Merry Christmas and a Happy New Year from all at AdPlace Marketing and Media! Have a good one! You can contact Adplace...
by Geoff Noake | Nov 26, 2020 | Cross channel marketing
New virtual voting system is key driver in ensuring that members have the opportunity to vote in an online AGM. When a Sheffield golf club asked AdPlace Marketing and Media to create a virtual voting system that would enable their 400 members to vote on a number of motions for their virtual AGM we did what we always do. We said “Yes” – and then went away to figure out how to do it. This year, owing to the Covid-19 lockdown, Dore & Totley Golf Club, Sheffield, are holding their annual general meeting via Teams. This means that members would not be able to vote in the way they would at a live meeting, with a show of hands.Consequently, the club needed to find a way to enable the members to vote and turned to AdPlace for a virtual voting system as a solution to an unprecedented problem. The answer was to be found within the functionality of a system usually reserved for data capture and lead generation. Virtual Voting System Created Using a combination of bulk emails and the agency’s data capture/lead generation system, AdPlace created a method that would allow the members to vote on various matters, for instance, last year’s AGM minutes, the accounts, the club captain, vice captain and president, plus two new board directors.Two unique voting forms with answer fields were created to cover the questions. The fields were configured so that it was very easy to collect the required votes and instructions telling members how to use the system were presented on the page one of each voting page.Two emails were then designed...
by Geoff Noake | Oct 20, 2020 | Social media
If you are looking for video for social media, then it’s now easier than ever to create something quickly and cost effectively. The video below uses a combination of still images and voice over and was produced for a few hundred pounds. The brief required a short video that got over the key product benefits in a very simple way, to use as an alternative sales tool to the manufacturer’s information which was very wordy and quite complicated to follow. it was certainly difficult to find the sales USP and benefits from a great deal of text information. To find out more about how we can help you to get the most from short films for social media, please visit the TV, film and video web page. For more information, give us a call on 01246 431572 or complete the contact form here. You can also find out more about the new SanOZone Cleaning System by visiting the Barbel website via this...
by Geoff Noake | Apr 6, 2020 | Coronavirus
In the 1991 recession, McDonald’s dropped all brand marketing. Pizza Hut kept their marketing going through it. As the country came out of recession, Pizza Hut sales grew by 61%. McDonald’s sales dropped by 28%. In the 2008 credit crunch, the research company now known as Kantar reported that 60% of brands that stopped advertising during that major economic downturn saw brand use decrease by between 24% and 28%. However, some of the brands that remained in the public eye saw as much as a three-digit increase in recognition. Global Radio, the company that owns brands like HeartFM, LBC, Capital Radio, 253,000 outdoor static and digital advertising sites, plus DAX, the largest digital audience targeting system in the UK, have recently seen an increase in daily digital listening of 15%. At the same time LBC radio, Britain’s biggest commercial news talk brand, has seen a 43% increase in daily digital listening reach. Brand marketing lessons learned The lesson is this: as long as you can afford to, you should keep marketing through a recession. If you stop marketing a competitor will take your space and market share, which will have dramatic results in sales and share later on when things pick up again. Some say that the economy “will come roaring back” and others “that it will take longer”. One certain thing is that when it does, your brand or business needs to out there with it. Changing media habits Where our clients have continued their e-marketing and social media campaigns we have seen consistent results or improvement. As countless people are now working from home, think about what...
by Geoff Noake | Mar 25, 2020 | Website Design
Looking for website design in Sheffield, Chesterfield or Derby? With all the bad news that’s happening today, I’ve just received a nugget of good news. So good, in fact, I need to share it with you. I have just received a copy of an independent ‘State of Agency’ Report that assessed the websites of 86 agencies in Sheffield. Until I received it, I was unaware that the survey had been carried out, or that AdPlace Marketing was one of the agencies on the research list. Which is why I was extremely pleased to find out that we were not only well above average, but if my figures are correct, we are in the Top 10! Website Design Sheffield – The Survey’s Findings The survey assessed various aspects of each agency website and found that ours met standards in a number of areas for core services, of which, website design is just one: A secure HTTPS: Now essential; AdPlace has one – if you don’t then you will be punished by Google in searches. Analytics: we use Google Analytics to assess traffic volumes and sources. It’s a free and in my view, an essential Google tool. Download your free AdPlace Google Analytics guide hereResponsive website – Your website MUST be mobile or device responsive. 9% of agency websites analysed were notLead generation: We could help you to add this service to your website, even if we don’t manage it. Why do 1 in 10 of the agencies surveyed not bother? Email technology: only 28% of agencies surveyed were found to be using e-mail. As the people you want to talk...
by Geoff Noake | Mar 23, 2020 | Advertising to UK students
Are you advertising to students? From its formation eleven years ago, AdPlace Marketing and Media has been involved in marketing to teachers, students and schools. And if students are one of your audiences, we still have the solutions to get your brand in front of 2.4million of them! Whilst the channels and approaches to marketing may temporarily adapt and change, the youth market remains alive. Now is the time to adapt your strategy and time to get creative. With a plethora of channels waiting to be utilised, from email marketing to influencer marketing and social media marketing to youth focused platforms, this is the prime time to engage with students and target them where they will be… online. It is important not to forget that when face-to-face experiential is not a viable option, online streaming experiential marketing provides high engagement and interaction through gamification and similar channels. Advertising to students. Tailored interactive digital marketing to reach 2.4m UK students Yes, we know that a very high proportion of UK resident students are already at home, but, one thing is certain. That the youth market is still very much alive and is still extremely accessible for brands. Students still have access to: expendable cashthey are still receptive to brands, and students are looking to #beattheboredom Even with social distancing in force you can still achieve interactions and engagement, and with so many digital channels to use, being creative and engaging in your approach to this audience is still very much business as normal. Please call 01246 431572 or drop me an email if you would like more information. You can also get more information...
by Geoff Noake | Mar 17, 2020 | Google Tools
We are living through extraordinary times, which is why I’d like to remind you about Google My Business, the free search tool that helps businesses promote products, services and location information in searches. With the recent developments around the coronavirus disease (COVID-19), you may wish to let your customers know if you’ve made changes to your daily operations. Google recommends you do at least one of the following: Have Your Business Hours Changed? If you’ve changed your opening hours, be sure use it to inform customers. Update Your Business Description When customers search for you on Google, they’ll see your business description. Update it now to reflect any recent changes. Create a Post In Google My Business Share more detailed and timely updates about your business through posts. If You Need Help We Can We Do It All For You Click here or on the image above to download a free short guide that tells you all you need to know about setting up, adding content and managing your details on Google My Business If you have not yet taken control of your Google My Business page, or need help updating it, then we can help you. If you would like more information about how we could help you manage Google My Business then call us on 01246 431572 or email us via this link. You can also access our News Blog where you can download other related papers, including: Getting customer feedbackEmail marketingGoogle AnalyticsFinding new sales leadsWriting a sales letter and more Would you like to subscribe to our newsletter? We send out an occasional newsletter that gives...
by Geoff Noake | Feb 11, 2020 | Marketing
This post is designed and written to help you to grow your landscaping company with the use of great marketing strategies. The landscaping industry has been growing at a healthy rate year over year.Forecasts also show that median income and revenue of landscape companies owners will continue to increase. And, as you can clearly see from Google Trends, the popularity (and therefore competition) of landscaping companies is rising as well. This landscaping industry growth can be attributed to the following factors: Increase in disposable income in the U.S. Increasing number of older Americans (aging or busy homeowners) Increased outsourcing of landscaping services Increased level of spending for constructing private non-residential entities Increased focus on corporate campus environment enhancements Thus, there has been an influx of new entrants to the industry because of the increase in demand.If you are a landscaping business owner, you should now think of more ways to rise above the competition and maximize the potential of this growing market. Start by upping your marketing game. 1. You need to have a website for your landscaping business Your website is your company’s online storefront. Today’s consumers – especially those seeking services – have developed the habit of doing research online before making a purchase decision. The contents of your website can help make prospects perceive you as a reputable professional. Showcasing your portfolio and sharing testimonials from your previous clients will establish your expertise and provide more information about your landscaping business. 2. Build and manage your reputation online Register your landscaping business on the main directories: such as Google My Business, Yelp, Thumbtack, Porch, Angie’s List,...
