What Global Brands Have Learned About Marketing In A Recession

What Global Brands Have Learned About Marketing In A Recession

In the 1991 recession, McDonald’s dropped all brand marketing. Pizza Hut kept their marketing going through it. As the country came out of recession, Pizza Hut sales grew by 61%. McDonald’s sales dropped by 28%. In the 2008 credit crunch, the research company now known as Kantar reported that 60% of brands that stopped advertising during that major economic downturn saw brand use decrease by between 24% and 28%. However, some of the brands that remained in the public eye saw as much as a three-digit increase in recognition. Global Radio, the company that owns brands like HeartFM, LBC, Capital Radio, 253,000 outdoor static and digital advertising sites, plus DAX, the largest digital audience targeting system in the UK, have recently seen an increase in daily digital listening of 15%. At the same time LBC radio, Britain’s biggest commercial news talk brand, has seen a 43% increase in daily digital listening reach. Brand marketing lessons learned The lesson is this: as long as you can afford to, you should keep marketing through a recession. If you stop marketing a competitor will take your space and market share, which will have dramatic results in sales and share later on when things pick up again. Some say that the economy “will come roaring back” and others “that it will take longer”. One certain thing is that when it does, your brand or business needs to out there with it. Changing media habits Where our clients have continued their e-marketing and social media campaigns we have seen consistent results or improvement. As countless people are now working from home, think about what...
How Good Is Your Website?

How Good Is Your Website?

Looking for website design in Sheffield, Chesterfield or Derby? With all the bad news that’s happening today, I’ve just received a nugget of good news. So good, in fact, I need to share it with you. I have just received a copy of an independent ‘State of Agency’ Report that assessed the websites of 86 agencies in Sheffield. Until I received it, I was unaware that the survey had been carried out, or that AdPlace Marketing was one of the agencies on the research list. Which is why I was extremely pleased to find out that we were not only well above average, but if my figures are correct, we are in the Top 10! Website Design Sheffield – The Survey’s Findings The survey assessed various aspects of each agency website and found that ours met standards in a number of areas for core services, of which, website design is just one: A secure HTTPS: Now essential; AdPlace has one – if you don’t then you will be punished by Google in searches. Analytics: we use Google Analytics to assess traffic volumes and sources. It’s a free and in my view, an essential Google tool. Download your free AdPlace Google Analytics guide hereResponsive website – Your website MUST be mobile or device responsive. 9% of agency websites analysed were notLead generation: We could help you to add this service to your website, even if we don’t manage it. Why do 1 in 10 of the agencies surveyed not bother? Email technology: only 28% of agencies surveyed were found to be using e-mail. As the people you want to talk...
Although Universities Have Closed, You Can Still Have Access To Students

Although Universities Have Closed, You Can Still Have Access To Students

Are you advertising to students? From its formation eleven years ago, AdPlace Marketing and Media has been involved in marketing to teachers, students and schools. And if students are one of your audiences, we still have the solutions to get your brand in front of 2.4million of them!  Whilst the channels and approaches to marketing may temporarily adapt and change, the youth market remains alive.  Now is the time to adapt your strategy and time to get creative. With a plethora of channels waiting to be utilised, from email marketing to influencer marketing and social media marketing to youth focused platforms, this is the prime time to engage with students and target them where they will be… online. It is important not to forget that when face-to-face experiential is not a viable option, online streaming experiential marketing provides high engagement and interaction through gamification and similar channels. Advertising to students. Tailored interactive digital marketing to reach 2.4m UK students Yes, we know that a very high proportion of UK resident students are already at home, but, one thing is certain. That the youth market is still very much alive and is still extremely accessible for brands. Students still have access to: expendable cashthey are still receptive to brands, and students are looking to #beattheboredom  Even with social distancing in force you can still achieve interactions and engagement, and with so many digital channels to use, being creative and engaging in your approach to this audience is still very much business as normal. Please call 01246 431572 or drop me an email if you would like more information. You can also get more information...
Has Your Business Been Affected By  The coronavirus?

Has Your Business Been Affected By The coronavirus?

We are living through extraordinary times, which is why I’d like to remind you about Google My Business, the free search tool that helps businesses promote products, services and location information in searches. With the recent developments around the coronavirus disease (COVID-19), you may wish to let your customers know if you’ve made changes to your daily operations. Google recommends you do at least one of the following: Have Your Business Hours Changed? If you’ve changed your opening hours, be sure use it to inform customers. Update Your Business Description When customers search for you on Google, they’ll see your business description. Update it now to reflect any recent changes. Create a Post In Google My Business Share more detailed and timely updates about your business through posts. If You Need Help We Can We Do It All For You Click here or on the image above to download a free short guide that tells you all you need to know about setting up, adding content and managing your details on Google My Business If you have not yet taken control of your Google My Business page, or need help updating it, then we can help you. If you would like more information about how we could help you manage Google My Business then call us on 01246 431572 or email us via this link. You can also access our News Blog where you can download other related papers, including: Getting customer feedbackEmail marketingGoogle AnalyticsFinding new sales leadsWriting a sales letter and more Would you like to subscribe to our newsletter? We send out an occasional newsletter that gives...
12+ Awesome Marketing Tips, Ideas & Strategies to Grow Your Landscaping Company

12+ Awesome Marketing Tips, Ideas & Strategies to Grow Your Landscaping Company

This post is designed and written to help you to grow your landscaping company with the use of great marketing strategies. The landscaping industry has been growing at a healthy rate year over year.Forecasts also show that median income and revenue of landscape companies owners will continue to increase. And, as you can clearly see from Google Trends, the popularity (and therefore competition) of landscaping companies is rising as well. This landscaping industry growth can be attributed to the following factors: Increase in disposable income in the U.S. Increasing number of older Americans (aging or busy homeowners) Increased outsourcing of landscaping services Increased level of spending for constructing private non-residential entities Increased focus on corporate campus environment enhancements Thus, there has been an influx of new entrants to the industry because of the increase in demand.If you are a landscaping business owner, you should now think of more ways to rise above the competition and maximize the potential of this growing market. Start by upping your marketing game. 1. You need to have a website for your landscaping business Your website is your company’s online storefront. Today’s consumers – especially those seeking services – have developed the habit of doing research online before making a purchase decision. The contents of your website can help make prospects perceive you as a reputable professional. Showcasing your portfolio and sharing testimonials from your previous clients will establish your expertise and provide more information about your landscaping business. 2. Build and manage your reputation online Register your landscaping business on the main directories: such as Google My Business, Yelp, Thumbtack, Porch, Angie’s List,...
Customer Feedback And More

Customer Feedback And More

Do you know what customers think about your business? Have you ever asked for customer feedback? If you think that your business is innovative, dynamic and the dog’s you-know-whats, can you be sure that your customers think likewise? Getting customer feedback is the only way that you can establish if your customers agree – or if they think you are out-dated, lethargic and a waste of space. You can find out about the benefits of requesting customer feedback in this free paper from AdPlace Marketing and Media. Download it by clicking the link below: Free downloads from AdPlace Marketing and Media Customer Feedback Download your free Customer Feedback paper here. Email Marketing Email marketing is one of the most reliable and cost-effective ways to get your sales messages, newsletters and other business or sales information over to customers. Whether you are sending ten, ten thousand or one hundred thousand emails a month, there are some superbly intuitive tools that enable you to design, build, broadcast and measure your campaigns. Mail Chimp, Dot Mailer, and Email Out are just three. Download your free Email Marketing paper here. (Coming soon) Free Google Tools As well as the World’s biggest search engine, Google provides some superb free tools that help businesses of all shapes and size to get the most of the free online marketing opportunities available to them. Google My Business is just one of those tools. It is a free, easy-to-use internet-based service for business owners and includes lots of information about your business that will help people to find you. This step-by-step guide explains how to make the most...
See Your Social Media Clicks By City

See Your Social Media Clicks By City

When you post links on social media, it’s more than likely you will use what’s called a short link. One of the most popular, for example, is Bitly I once read that what is second nature to some may seem like rocket science to others, so if you are wondering what I am talking about then that’s fine. I’ll explain. If you want to promote a link to a particular website on social media, then you will write your post and copy the target page link. If the page is about ‘green apples’, then the link might be a bit long winded, something like www.abcdbusinesscompany.com/blog/greenapples/post/ or along those lines. What you certainly don’t want to do is use your character count on the page domain address. So using a shortened link is far better, and far shorter. Bitly is a free service, is quick and easy to use, but comes with limitations. Now, with a Bitly upgrade, you will be able to see the location of the link click. This means that whether you’ve got followers in Fort William or Florida, or customers in Cambridge or Cape Town, you can use Bitly to see which city drives the most engagement on your content. When you upgrade to Bitly Enterprise, you’ll be able to access a breakdown of your top performing cities overall, and for each link you create. These insights can help you understand where your communications are making an impact — and where to invest. With Bitly’s new city-level tracking, you can: See graphs with click breakdown for top locations by country or by cityExport city-level results separately...
A Single Page Website Gets Your Business Online Fast

A Single Page Website Gets Your Business Online Fast

You may well have a large multi page website for your business or organisation. But does it do everything you need? A single page website can complement your main website and give you more. If your main website has a Content Management System (CMS) then you may be able to add or delete copy content and images as you wish. However, if it is doesn’t then getting it amended by you ISP or web developer may be slow and costly. Which is why I want to tell you about a cost-effective web solution that gives you the combination of speed, minimal costs and lead generation in one place. The Single Page Website. A single page website enables you to promote a single product or service to your customers and we can get it online within hours. It can also be designed to closely match your corporate colours and styling, but in its own stand-alone environment. Just look at the benefits: A low cost, high value website for smaller businessesPromote promotions that don’t need lots of pagesNo domain registrationNo website hosting feesQuick design and build capabilityData capture facilityLinks to social mediaShareableNo need to trouble your web developer/ISP Additionally, the single page website can link back to your main site, to your news or blog, to social media, or anywhere else you want your site visitors to go. We can design your single page site using your own copy and images, or we can write the copy for you for an additional cost. Read about one client who complained he is getting too much work from his AdPlace-designed website. Here are...
Why We Were Very Pleased To Get Our First Complaint In 10 Years

Why We Were Very Pleased To Get Our First Complaint In 10 Years

AdPlace Marketing and Media has been helping clients generate sales since 2009. Website design and development is just one of the services we provide. I am pleased to say that we’ve never given cause for complaint. Until now. Yes, we’ve now had a complaint from a client about our work. Their complaint is that the work has been too successful. What Went Right? Last year we were given a new website design brief for a local pest control business. The brief was quite straightforward; the client wanted us to: Generate leads from householders and businesses with a pest control problem in South Yorkshire, north east Derbyshire and north NottinghamshireCreate and upload new content every monthProvide an organic SEO service to promote the website The website has been live for almost 12 months and we continue to write and add new keyword-rich content as briefed. Consequently, visitor numbers have steadily grown, month by month. What Is There To Complain About You May Ask The client contacted us before Christmas to ‘complain’ that he is now getting too many inquiries. Such is the volume of calls that we were asked to amend the published opening hours to help reduce the number of calls that come in out of hours. Yes, those are the types of complaints we like to receive. As for the SEO, whilst we cannot stop the website being found by people searching from overseas or across Britain, we can report that our efforts ensure that xx% of site visits are from within the client’s trading area. You can also find out more about our online/website services here. Carlsberg...
Merry Christmas and a Happy New Year From The Adplace Blog

Merry Christmas and a Happy New Year From The Adplace Blog

When you find yourself landing on something like the AdPlace blog, does it tell you anything about the business behind it? In my experience, not very often. In this post I am going to change that, as far as our business goes, anyway. I’m Geoff Noake and I’m the founder and owner of AdPlace Marketing and Media Limited. Since 2009 my agency has been providing advertising and marketing solutions for a diverse range of businesses. As I’m sure I’ve said elsewhere on this website, we work with clients of all sizes, from start ups to major PLCs. However, we find our skills best suited to small to medium business to business organisations, under £10m sales. Well, that’s the formal bit out of the way. Here’s the informal bit. I take pride in running a successful family company. In the run up to Christmas we took the ‘junior’ members of the business, my grandsons, out for a walk across the fields near our offices in Derbyshire. A Grand Day Out Amy, who excels in providing social media services for clients, my wife Louise and the four boys got stuck in to some very wet and muddy footpaths and thoroughly enjoyed it. There was a drink waiting at the local pub when we’d done, which capped off a great morning. The only strategy we bothered about was what to have for lunch. And how to avoid having an eye poked out by the boys’ sticks. So that’s us. Down to earth people creating practical and cost-effective advertising and marketing solutions for clients. We hope that you have a fantastic Christmas and...