Tools to boost Google

Website owners can use these tools to boost Google rankings! Tools to boost Google. News has emerged recently of another tool that website owners can use to positively boost their Google ranking – SSL certificates. Secure Socket Layer (SSL) is a technology used to encrypt data that travels between a website and a user’s computer. You are probably already familiar with SSL technology as it is typically used to encrypt sensitive information, like credit card details, at an online checkout. An Unusual Announcement From Google However, Google has announced changes that give a slight priority to sites that use SSL when defining search engine rankings. The company is usually quite tight-lipped about how its algorithms work, so it is clear that they are determined that more sites should implement SSL to protect users as they browse every page on a website, not just during the checkout process. As a result, they are encouraging website owners to apply SSL technology to their entire website to both protect their customers and potentially receive a favourable Google ranking. It’s very early days, but Google has said that tests they have carried out have been positive, with test HTTPS URLs appearing on the first page of search results. For now, SSL certificates are most appropriate for the protection of online sales transactions, but this latest change from Google suggests that all site owners will need to set up a SSL certificate sooner rather than later, if only to gain a small boost over their competitors. If you would like to know more about HTTPS URLs, then please drop me an email. Previously published...
Google Searches And Things.

Google Searches And Things.

I recently attended the day-long SEO conference in Manchester. There were sixteen speakers, all of who had something current and exciting to say. From Google searches and things, to SnapChat, it was the ever changing world of online marketing and SEO. Here is a quick summary of my top three presentations. Nobody Knows What They Are Talking About Any More! Until recently, Google has announced when they will be issuing an update. Over the years we have seen Hummingbird, Panda and Penguin, to name three. As of now, Google will no longer be announcing anything. Which is why website owners must concentrate on what you are doing, not what Google may or may not do. I quote: “Algorithms have reached the quality of reality show contestants.” This means that you must use well written copy, headings, text emphasis and sub-headers in your text, and develop links to and from high quality sources. Importantly, write for people not robots. Use your copy to build expertise, authority and trust. Link from sites that laser in on your core specialisms, demonstrate proof of your expertise and all should go down well with Google. Read more about Google searches and things. Inclusive Marketing For All Cultures This Microsoft/Bing presentation covered the important matter of inclusive marketing to optimise business and life. This was fascinating. Microsoft’s Xbox packaging has been designed to help people access the product easily. According to the short film you can watch via the link below, a pull on the outer tape enables the pack to spring open and expose the game console. Lift another tab and the console virtually...
Putting The Customer First

Putting The Customer First

This week, a couple of things focussed my mind on the essential policy of putting the customer first. I was travelling to a Search and Digital conference in Manchester and arriving at the station, found my train to be running 30 minutes late. This could mean that I would miss the start of the conference. Putting The Customer First #1 Wandering along the platform to wait the extra half hour for the train, I spotted a poster. It told me that the train operator would refund part of my fare if the train was more than 15 minutes late. It is a new operator on the line I was using and this was quite refreshing to see. The previous operator didn’t have, or had never promoted this offer. Or if it did, then it was kept very quiet. The poster instructed me do download the app after my journey and apply for a refund. The next day, I also received an email from the operator offering me a refund. They had obviously checked tickets purchased for that particular journey and let customers know how to claim their refund. Full marks from me for that. Putting The Customer First #2 That same evening, I caught a television show called “Interior Design Masters”. It featured two teams of interior designers that had been briefed to re-design the interior of two identical holiday bungalows in Lincolnshire. With all work completed, they presented their finished projects to the judges. The first team’s design was well liked and the judges praised it. As well as being creative yet practical, it was well liked. The second...
Essential Free Tools From Google

Essential Free Tools From Google

If you are not already using these essential free tools from Google, then you should be. Google provides some fantastic resources that help website owners to get the most out of their online marketing. And many of these tools are free. We are advocates of ‘low cost and no cost marketing’ and help our clients to get the most from their ad budgets, marketing efforts and sales drives. Two of the most effective Google resources are both free to access and use. Essential Free Tools from Google: 1. Google My Business Google my Business is almost a website in its own right. If you use a laptop or PC, you will almost certainly have spotted it at the top right of your screen. It provides people who search for your company by name with comprehensive information about your business. From your address and contact details to opening hours and a location map, it’s all up there for you to use. You can also add photographs, advertisements and posts, and lots of other information. Yes, it takes a little bit of effort, but doesn’t anything that is worthwhile? Particularly when it comes to getting sales. Why not get on with getting your business @Google my Business’ page on line. it could be one of the most worthwhile things you do today. Download the free guide here and get started now. Essential Free Tools from Google: 2. Why You Need Google Analytics On Your Website When people talk to us about what they want from a website, it is generally more leads or traffic. That’s great, but what do you know about...
Think About The Colour Of The Call To Action Buttons In Your Emails

Think About The Colour Of The Call To Action Buttons In Your Emails

You might think that the colour of your email call to action buttons (CTA) is a minor consideration, but marketers who have extensively tested such things have found otherwise. When it comes to conversion rates and ROI, the colour of the call to action buttons can have a really powerful effect on response. In marketing e-shots we have broadcast for clients, simply introducing a button, or changing the colour of it, has made a positive impact on results. Before we continue, it is important to point out that colours are often culturally and subjectively charged and their significance, religious or otherwise, varies around the globe. However, the purpose of this email is to simply focus on a few key points made by different designers regarding: The Use Of Colour In Your Call To Action Buttons   Red A red button can represent strength, excitement, vitality and energy. It can also be used to convey warmth. Red also suggests urgency and draws the eye. Orange This stands out against more neutral colours and works well against green and blue. It doesn’t carry the association of a ‘stop sign’ or a ‘warning’ that red might convey. Yellow Optimistic and youthful, yellow can be a good option for a heading. In fact, black type on yellow is one of the most powerful colour combinations there is. However, yellow can ‘fade’ when used on light backgrounds. Green As well as being a colour to conjure up the feeling of health, nature and the environment, apparently the brain likes green as it conveys a sense of balance and is easy to process. Blue If you are looking...
The Summer of 69

The Summer of 69

The Summer Of 69. The Beatles were riding high with Abbey Road and iconic famous zebra crossing pic, ‘Butch Cassidy and the Sundance Kid’ was released – and I  started my first job in a newspaper. As an office junior in the advertising department at the Derby Evening Telegraph. This was the first step in a career that has seen lots of change over the years. A brilliant time to work in the industry as media and marketing has changed so much since: 78,000 copies of the Derby Evening Telegraph were sold every day in six or seven editions Waiting list to advertise on Thursday and Friday as capacity was only 48 pages per edition each day Brian Clough, Dave Mackay and Derby County’s two league Championships. The paper was alive! The launch of free newspapers and the Derby Trader The formation of BBC Radio Derby First job in an advertising agency in 1977 The launch of Channel 4 The Internet – who thought that would catch on? Planned the most complex bus advertising campaign the contractor had carried Took on the top London agencies in their own back yard in bid for new business Started my own agency in Sheffield in 2001 Created Motorola’s most successful online ad campaign ever Co-founded StreetwiseSubbie, a membership website for specialist contractors in the construction industry From the summer of 69 to 2019, I’m still going strong – and loving it! Read more about my days now and at the paper here....
International Social Media Success For UK Charity

International Social Media Success For UK Charity

More great international social media to shout about! We’ve recently helped make a small UK charity’s exhibition a huge success through international social media. AdPlace handles social media and e-mail marketing for Caring Matters Now, a charity supporting families affected by Congenital Melanocytic Naevus (CMN). Caring Matters Now recently held their ‘How do you C Me Now?’ exhibition in the Oxo Tower Wharf Gallery in London. It featured a series of photographs of children and adults born with CMN. CMN is a rare, untreatable and potentially life-threatening skin condition. The exhibition featured 30 portrait images taken by celebrated photographer Brock Elbank. Elbank, who focuses on specific physical features, and it drew over 8,000 visitors. His photographs showed individuals with CMN from all over the world, many of whom visited the exhibition. AdPlace Marketing’s social media manager, Amy Helliwell, worked closely with the Caring Matters Now trustees. This was to ensure that the graphically striking images would be seen across Facebook, Twitter and Instagram by the largest possible audience. Jodi Whitehouse, Caring Matters Now founder and CEO said:  “Part of our success in raising global awareness of our work is due to the dedication and commitment of Amy Helliwell who manages our social media platforms on a voluntary basis.  Amy is very social media savvy and has made our small charity known worldwide. Our followers have tripled over the last 12 months, which has exceeded all our expectations.” The social media and email campaigns by AdPlace Marketing ran before and during the exhibition. To find out more about Congenital Melanocytic Naevus and Caring Matters Now, please visit the Caring Matters...
Business Development Engineer

Business Development Engineer

Client News – Business Development Engineer required Our client, STOBER Drives Limited is looking for a  Business Development Engineer to cover a sales area from a home-based position. STOBER offers Innovation Motion Control solutions from its range of Servo Motors, Servo Drives, Motion Controllers and the ServoFIT range of Planetary and Helical Gearbox technologies. Interested in this position? Download more here. Visit the UK page of the...
How Do You C Me Now? Exhibition Opens 14th – 24th March 2019

How Do You C Me Now? Exhibition Opens 14th – 24th March 2019

A unique exhibition presented by Brock Elbank and Caring Matters Now Caring Matters Now is excited to announce the opening of ‘HOW DO YOU C ME NOW?’ exhibition at the gallery@oxo, Oxo Tower Wharf in central London on Thursday 14th March 2019. This is an exhibition of photographic images to raise awareness of Congenital Melanocytic Naevus (CMN). The exhibition features some of the most inspirational children and adults affected by Congenital Melanocytic Naevus (CMN)  from around the world has been produced in partnership with Brock Elbank. It is set to raise positive awareness of  CMN by giving a clear message to the world: to love the skin you are in!   Our client, Caring Matters Now, has received a huge amount of media interest over the past few days on Sky News, BBC and Channel 5, plus lots of radio coverage on Radio 5 Live and LBC. Keep an eye on the website for details of all the coverage we have received. The exhibition will be open to the general public with FREE admission from Thursday 14th – Sunday 24th March 2019. Click here for opening times  Please follow Caring Matters Now on Facebook, Twitter and Instagram and help us to share this wonderful awareness project for CMN! Please use the hashtag #howdoyouCMeNow     We really hope you can go along and view the exhibition for yourselves, you will be warmly welcomed. These are two of the special digital billboards on Waterloo Bridge promoting this special event. The posters are two of three that each feature one of the exhibition models, who have come from 13 countries on five continents. We’re loving Out Of Home...
Google Ads news. If you are generating website traffic then you must read this!

Google Ads news. If you are generating website traffic then you must read this!

“A single opportunity can determine your team’s success in a day”. (Sun Tzu’s The Art of War) News has reached us of ground-breaking changes in the way Google Ads can change the way you target new customers. Here are the facts: You can now use Google to target your competitors’ traffic. And those who have searched for your keywords but have not clicked on your ad. This is big. If you have a popular keyword in Google and 5% of those who find it click through to your website. That’s great, right? But what of the other 95% who are looking for that product and don’t click? Until now, they have gone forever. Now, with the new breakthrough from Google you can target all these people. What’s more, you can now target people who have been to your competitors’ websites by entering the URLs of their websites. Yes, as Google tracks everyone online, they know exactly what who is looking at what. Which is why Google knows who is looking at the websites of your competitors. And can now help you to target them! Yes, these are massive changes. Google can help you to reach those who’ve found your keywords and not clicked, as well as those who are looking at the websites of your competitors. As Sun Tzu’s Art of War said: “You can watch and guard for years. Then a single battle can determine victory in a day”. Find more sales. This opportunity from Google could transform your online marketing very quickly. Please email for more info. Find out more about advertising online and in social media here....