Dramatic 60-sec Zen Green Stage Video Debuts At PGA Show

Dramatic 60-sec Zen Green Stage Video Debuts At PGA Show

SHEFFIELD, SOUTH YORKSHIRE, UK – – A dramatic new 60-second promotional video for Zen Green Stage demonstrates the exciting progress made in 2018 by the Sheffield-based Zen team. Visible now on Zen Oracle’s YouTube channel, the video was produced for last month’s PGA Merchandise Show in Orlando, Florida, where the Green Stage’s potential to provide the missing X-factor to golf simulators and launch monitors was widely commented upon by representatives of some of the golf world’s biggest technology brands. Dustin Johnson, Bubba Watson and Henrik Stenson are among several Tour golfers shown using the Green Stage, as part of Sky Sports Golf’s coverage of last year’s Masters, Open Championship and Ryder Cup. Nicolas Colsaerts, Ian Poulter, Thomas Bjorn, Danny Willett, Paul Lawrie, David Howell, Rich Beem, putting coach Phil Kenyon and Sky Sports presenters Nick Dougherty, Claude Harmon III, Mark Roe, Rob Lee and Sarah Stirk also appear on the video. Revolutionising Golf on TV   John Rahm and Sergio Garcia also appear, in footage from the Ryder Cup 2018 intercut with Sky Sports studio footage showing presenters attempting to recreate and hole two vital putts the Spaniards made during last year’s matches. These clips also show a preview of the new ‘Zen Eye’ overhead graphics which are set to revolutionise the visual presentation of golf on TV – and in golf academies worldwide – in the next few months. The Zen Green Stage was also used at last year’s Players Championship and U.S Open Championship by Sky Sports. Described in the video as golf’s new practice revolution, the Tour-proven Zen Green Stage is now gaining popularity for putting,...
Organic Or Paid For Facebook Advertising Works

Organic Or Paid For Facebook Advertising Works

I have recently received a number of different sponsored posts promoting advertising on the Facebook platform. One company in the south east has been posting a headline along the lines of “Why waste your time with Facebook?”. Clicking through for more info, it claims organic posts don’t work on Facebook as the platform will not promote free posts ahead of paid advertising. Whilst this has some truth, it is not entirely fact. AdPlace Marketing handles social media marketing for a number of clients and while we do some paid-for ads, much of what we do is organic. And yes, Free Facebook Marketing works if you: Identify your audience Write appropriately for them Invite them to connect with your social media pages Post in the correct way Feature powerful images Use appropriate hashtags and links for greater reach Measure, review and adapt The benefit of free Facebook posts Looking at a single Facebook post placed on one day last week, stats show: 14,370 people reached 931 reactions/comments 2,118 clicks and shares… …without spending a penny on advertising for this client. Facebook has developed its ‘machine learning’ to a point where it works brilliantly for targeting new customers. But why go off spending money on ads when you can use social media to communicate with those who already know you. And as you will know, selling more to existing customers is the easiest route to finding more business. Yes, it takes a little longer, but as you can see, organic social media can pay dividends. And by mixing organic social media activity with paid-for social advertising, you can reinforce awareness among...
How do I choose an advertising agency?

How do I choose an advertising agency?

How do I choose an advertising agency? If you are thinking of choosing an advertising agency then you need to consider a few things first. You need to think about what you want the agency to do for you. You need to establish your budget, or what you are happy to spend on your advertising. Finally, do you want to advertise retail products to individuals or consumers, or is your business selling products or services to other businesses? Some agencies specialise in consumer advertising. Others, like ourselves, specialise in business-to-business ( B2B ) advertising and marketing. You also will want your agency to be of a size that you are comfortable with. Be sure that they have experience in the sectors and with audience you are selling into. Also, you need to be happy that they can give you the service and turnaround you are looking for. Once you have your check list than you can start to search for one that can help you. Why should I choose an advertising agency? Choosing to use an advertising agency can help you in many ways. If you need help creating a campaign to promote existing products, or to help you launch a new product, then an agency can help you to think about the following: Focus on your product USP (Unique Selling Proposition) – identify what’s different or special about your product or service. Sell the benefits, not the products. In otherwise, focus on the ‘sizzle’ not the ‘sausage’ itself. People buy benefits! Create a strong and compelling advertising message for on-the-page or site impact Find the right medium or media mix for...
Email marketing works

Email marketing works

Client success through Email marketing!   “That was the best day we’ve had in years. I had to recharge my phone twice!” were the words of the managing director of a software company that produces 3D design packages for kitchen, bathroom and bedroom designers. He said this following a first outbound e-shot to around 800 customers, to announce the launch of a new software version following a major redesign of the product. They had had virtually no contact with his company for some time and the email, written and broadcast by AdPlace Marketing, was designed to re-connect with them and announce the new software. 53% of the audience opened the email with the client receiving phone calls directly following delivery, as well as a number choosing to click the ‘call me for more information‘ link. Significantly, not a single ‘unsubscribe‘ request was received. Construction client finds Email marketing a success too   Another example of successful Email marketing is for a specialist construction subcontractor in the glass and glazing sector. This company designs and builds facades and regular sales emails have helped him to redefine his customer base.  Telling us that his company had secured business until the middle of 2019 (that’s 6 months at the time of writing) this AdPlace client has not only increased turnover but is now working higher quality projects for a smaller number of reliable customers. Which is the perfect business model! These are just a couple of examples showing how e-marketing works for our clients and can work for you too! If you want to find out how email marketing can help your business,...
AdPlace Sharing Content

AdPlace Sharing Content

ADPLACE LINKS YOU TO SOME INTERESTING AND USEFUL POSTS Here at AdPlace Marketing we are great believers in sharing good quality content that we think can benefit others. There is so much info out there, so we thought that providing links to information we have searched for will help others to find what they are looking for. We hope that you find the the news, feeds and business information useful. Top Blog One of the biggest challenges of maintaining a website is to keep all your content fresh and up to date. Especially with big sites this can make you feel quite overwhelmed. Not to worry, here are five tips to make this daunting task doable. Find out where to start, which content to tackle first and what not to forget. Happy updating! Source: Marieke van der Rakt. Read it here on the Yoast! blog. Best of the Rest All the best Christmas TV adverts of 2018 Here’s a wonderful post by DigitalSpy ranking the best of the 2018 Christmas television commercials in ascending order. John Lewis, Lidl, Argos, Boots, et al, are all here for your delight. Do you agree with their choices? Whatever your choice, it’s great to see them all in one place to view and compare. Source: Olivia Blair. Watch them all on the Digital Spy website. Advertising   Sasha Strauss | $100,000 of Brand Strategy Advice We are all constantly making decisions based on brand promise. However, do we really know what the Mercedes logo is? Or what the Nike swoosh is? Even the ‘bite’ out of the Apple? This short presentation by Sasha Strauss takes...

The Essential Elements of Cross-Channel Marketing

If there’s one thing that the internet has changed, it’s connections. We can reach people across town and across the globe. But that also means how you reach your customers and potential customers has changed too. You can’t rely just on one way of connection—say, via the mail or even via a store. You must reach them however they want to find information and however they want to spend their time. That, in turn, means that marketing is no longer single-channel, but what’s now termed multi-channel marketing. But multi-channel marketing can be confusing, especially if you aren’t sure what your audience wants. There’s a good way to start the conversation, though—ask them. Wherever your customers may come to you, make sure you’re gathering information from them in the form of surveys, signups and the like. What else does multi-channel marketing look like? This graphic helps to explain it. Guest Article: Written on behalf of Salesforce...

50th Anniversary of ‘Campaign’

When the 50th Anniversary issue of the advertising industry ‘bible’ ‘Campaign’ thudded onto the doormat, it was a great surprise. Not only was the magazine packed with info and pics from advertising’s last 50 years, it was back to its original large size. As a weekly tabloid news publication it was important. As a an A4 magazine it didn’t seem the same. Now, it was back to its former glory. I first came across Campaign back in the 1970s when news, gossip, client wins and more by the UK’s biggest advertising agencies was devoured by the small agencies in the sticks, just as much as it was in London. White Collins Rutherford Scott. Saatchi and Saatchi. And J Walter Thompson to name three. There were dozens more and they were all legendary for the work they did and clients they did it for. In the mid 1980s, I worked for a Sheffield agency called Stanley D Dickson. Formed in 1926, SDD as it was known, was one of the leading technical agencies of its generation. I joined this agency as media manager in 1983, when it still produced work for some of Britain’s biggest manufacturers. A couple of years later there was a major change to its management team and the agency sought to reinvent itself as a highly ambitious and creative ‘consumer’ agency. Which is where ‘Campaign’ comes into my story. If you want to stand out in any market you must disrupt the status quo. And at this time it was a given that small provincial agencies got on with keeping themselves to themselves, producing work for...
Does That Big Christmas TV Commercial Really Work?

Does That Big Christmas TV Commercial Really Work?

Now that the eagerly anticipated Christmas TV commercial from John Lewis has appeared, does it live up to its hype? Yes, it’s a superb piece of film featuring Elton John and at 2 minutes and 20 seconds long, is easy to watch. It’s warm, it’s engaging and it looks and sounds great. However, would it make you buy more from John Lewis? Sainsbury’s, M&S, Tesco and other big retailers all have their Christmas ads on air, but my next question is this; can you tell them apart ? Boots have cleverly squeezed their brand logo into shot in the middle of their Christmas ad, but for the others, you must wait until the end to be sure who the commercial is for. The purpose of great advertising is to disrupt markets, grab attention and encourage the consumer to do something. Visit, download or buy. I’m not sure any of them do this, although without evidence to the contrary, that is simply an observation. Has Iceland done it better? The Iceland Christmas ad, featuring the baby ‘Rang-tan’ certainly engages. Banned from TV by Clearcast, it uses animation to plead the case of the World’s disappearing natural forests to accommodate the march of Palm Oil. This film has had no mainstream television exposure but has generated much press publicity, has taken social media by storm and has generated millions of views online. You might argue that it has been successful because it was banned. Even Coke got it wrong! If you can remember 1979 and one of the earliest big brand productions, you will recall that it was produced by Coke. Called...
Direct Mail Helps Engagement With Customers

Direct Mail Helps Engagement With Customers

Royal Mail and GDPR – Four Letters that Make Letters More Valuable The introduction of GDPR in 2018 has made marketers think a little deeper about how they develop and maintain relationships with customers. How we engage with customers, keep them up-to-date with new products, promotions and events has to be carefully managed. This is because engaging with a customer is expensive, and businesses do not wish to see them opt out of receiving regular brand communications. Royal Mail has created a guide you can download free. Inside, you will find out about opportunities in the GDPR, along with tips, research and statistics that will help you manage personal data and use it legally and safely. You can download the full information which explains how direct mail helps engagement with customers using this link. Yes, Customers Really Do Value Mail Royal Mail has recently carried out a major market studies to show how direct mail is received, retained and responded to in the home. It made fascinating reading. 70% of people say that receiving mail makes them feel more valued When asked, 87% say they believe what they receive in the mail, compared to 48% for email* 1 in 3 people have ordered or bought something as a result of receiving mail in the last 12 months** People who receive mail from a business spend 31% longer on average looking at that business’s social media content*** Build Longer-Lasting Relationships With Mail Mail has never been more important in demonstrating how you value your customers. It builds trust and helps them to feel valued by you. And has the power to...
A worthy idea for new £50 note

A worthy idea for new £50 note

Don’t wait around for someone else to come up with a suitable solution! Miss Beatrice ‘Tilly’ Shilling didn’t. She is a great suggestion for the face of the new £50 note – here’s her story. During the Second World War, RAF pilots discovered a serious problem with their fighter aircraft. When the ‘plane went nose-down into a dive the resulting negative g-force would flood the carburettor and the engine stalled. In 1940 its rival, the German Messerschmitt 109, had a more sophisticated fuel injection and could easily evade a pursuing RAF pilot by flying a dive manoeuver which the British ‘plane couldn’t follow, which gave it a significant advantage. When the British aircraft  went into a dive, centrifugal forces pushed the carburettor float upwards, cut off the fuel supply and and the engine stalled. Which is where a mechanical engineer called Tilly Shilling comes into the story. It was going to take many years to design a new kind of pressurised carburettor or fuel injector to overcome this problem, so instead of sitting around waiting for someone else to come up with a solution, Tilly Shilling set about finding her own. Her idea was to weld a small metal disc with a hole in it into the engine’s carburettor. Before long, all British fighter aircraft were fitted with this collar, and now, when a ‘plane went into a dive, it stopped the float from rising and cutting off the fuel to the engine. It no longer stalled. This very simple component became affectionately known in the RAF as ‘Tilly Shilling’s Orifice’! As a consequence, this simple, practical and cost-effective idea, saved...