Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

As more and more organisations turn to content-based marketing like website blogs, social media and video, the key issue for marketers is writing, sourcing or creating good quality content. This post reviews a recent study produced by Content Marketing Institute (CMI) and international marketing research agency, IEEE GlobalSpec. It looks at how manufacturers use content marketing, what channels they favour and how much is paid and non-paid or organic activity. It also asks respondents about the size of the content marketing teams in manufacturing organisations. Many are very small, and lots are just one person working for an entire organisation, possibly across many brands. Although the survey is based on US manufacturing organisations, I believe that it is fair to say that what happens across the Atlantic will happen here. If it’s not already a mirror on what’s happening. I also think that, if you are a content marketer, you can take a couple of things from this study. That you can get a snapshot of the growth and sophistication of content marketing. That you can compare how your use of content marketing in the UK compares with your counterparts in America. One significant difference might be budget, of course. As you will see later on, surveyed organisations are spending serious money, not tinkering around the edges. They are also getting better at measuring results and establishing return on investment. I hope you enjoy this post. Please email here if you would like a copy of the full survey. Benchmarks, Budgets and Trends In 2020 In conjunction with the Content Marketing Institute (CMI), IEEE GlobalSpec, has recently published their...