If you are not already using these essential free tools from Google, then you should be.
Google provides some fantastic resources that help website owners to get the most out of their online marketing. And many of these tools are free.
We are advocates of ‘low cost and no cost marketing’ and help our clients to get the most from their ad budgets, marketing efforts and sales drives.
Two of the most effective Google resources are both free to access and use.
Essential Free Tools from Google: 1. Google My Business
If you use a laptop or PC, you will almost certainly have spotted it at the top right of your screen. It provides people who search for your company by name with comprehensive information about your business. From your address and contact details to opening hours and a location map, it’s all up there for you to use.
You can also add photographs, advertisements and posts, and lots of other information.
Yes, it takes a little bit of effort, but doesn’t anything that is worthwhile? Particularly when it comes to getting sales.
Why not get on with getting your business @Google my Business’ page on line. it could be one of the most worthwhile things you do today.
Essential Free Tools from Google: 2. Why You Need Google Analytics On Your Website
That’s great, but what do you know about the visitors who are already coming to your website. The answer to that question is usually, “not a lot!” The thing is, you need to know.
It’s a bit like having a target. If you don’t know where you want to go, then how will you know when you get there? or, if you are way off track.
Google Analytics is one of the great free tools and every good website should have them.
The free paper that you can download here gives a couple of examples of how clients have discovered some really good information about there website traffic, that would not have been available to them if they had not used Google Analytics.
For instance, do you know:
- How much traffic comes from referral websites? More about this in the free guide.
- What part of the UK or where in the world is your traffic coming from. There’s more about how we used this type of info to demonstrate to a client how his new website is generating sales is in this guide.
- Why do people bounce out of your website? It’s not all bad news if they do.
- Plus, visitor numbers, page visits, and their web journey. It’s all in Google Analytics, one of the essential free tools from Google.
Don’t waste any more time, jump onto the web links and download your free guides now.
They only take a short time to read, so if you like what you see, but need some help setting them up, just call 01246 431 572 or send me an email. We’ll soon get you up and running.
Don’t Stay In The Dark
Finally, and this is important. Not all designers and web developers want you to know how your website is performing. Which is why you need to read these two Google guides now.