by Geoff Noake | Dec 24, 2020 | AdPlace Marketing
Wishing everyone a very Merry Christmas and a Happy New Year from all at AdPlace Marketing and Media! Have a good one! You can contact Adplace...
by Geoff Noake | Dec 24, 2019 | AdPlace Marketing
When you find yourself landing on something like the AdPlace blog, does it tell you anything about the business behind it? In my experience, not very often. In this post I am going to change that, as far as our business goes, anyway. I’m Geoff Noake and I’m the founder and owner of AdPlace Marketing and Media Limited. Since 2009 my agency has been providing advertising and marketing solutions for a diverse range of businesses. As I’m sure I’ve said elsewhere on this website, we work with clients of all sizes, from start ups to major PLCs. However, we find our skills best suited to small to medium business to business organisations, under £10m sales. Well, that’s the formal bit out of the way. Here’s the informal bit. I take pride in running a successful family company. In the run up to Christmas we took the ‘junior’ members of the business, my grandsons, out for a walk across the fields near our offices in Derbyshire. A Grand Day Out Amy, who excels in providing social media services for clients, my wife Louise and the four boys got stuck in to some very wet and muddy footpaths and thoroughly enjoyed it. There was a drink waiting at the local pub when we’d done, which capped off a great morning. The only strategy we bothered about was what to have for lunch. And how to avoid having an eye poked out by the boys’ sticks. So that’s us. Down to earth people creating practical and cost-effective advertising and marketing solutions for clients. We hope that you have a fantastic Christmas and...
by Geoff Noake | Dec 3, 2015 | AdPlace Marketing, Marketing, Sales
I recently made a short presentation to specialist contractors in the construction industry. The aim of the talk was to try to remove the ‘mystery’ of marketing and try to explain that it need not be a hugely expensive and impossible task, but something that can make a positive impact on your business. To keep things simple, let’s start with what marketing isn’t and kill a few of those misconceptions: • It doesn’t have to be expensive • It’s not about full colour advertising in trade media • It’s not difficult • It’s not something ‘just big companies do’, or something others do, but is not you. • It doesn’t work! Marketing does work and when a little thought and strategy is applied to it, then it’s very effective. Yes, it might take a little time and consideration, but doesn’t anything that’s worthwhile? Yes, marketing can make a positive impact on your business! What do you need to do? The first thing you can do is have a think about your customers. When did you last contact a customer, other than those you have a current project for? Do your customers know what it is that makes your business different? The chances are they don’t so tell them. Customers pigeon-hole you based on what they know about you, so make sure they know all there is to know about you. Keep in touch with them – regularly. Is there something you do better, faster, more cheaply or quicker than your competition. Talk to your customers about themselves – make what you say about them and not about you. Whatever...
