The Essential Elements of Cross-Channel Marketing

If there’s one thing that the internet has changed, it’s connections. We can reach people across town and across the globe. But that also means how you reach your customers and potential customers has changed too. You can’t rely just on one way of connection—say, via the mail or even via a store. You must reach them however they want to find information and however they want to spend their time. That, in turn, means that marketing is no longer single-channel, but what’s now termed multi-channel marketing. But multi-channel marketing can be confusing, especially if you aren’t sure what your audience wants. There’s a good way to start the conversation, though—ask them. Wherever your customers may come to you, make sure you’re gathering information from them in the form of surveys, signups and the like. What else does multi-channel marketing look like? This graphic helps to explain it. Guest Article: Written on behalf of Salesforce...