“A single opportunity can determine your team’s success in a day”. (Sun Tzu’s The Art of War) News has reached us of ground-breaking changes in the way Google Ads can change the way you target new customers.
Here are the facts:
- You can now use Google to target your competitors’ traffic. And those who have searched for your keywords but have not clicked on your ad.
This is big.
- If you have a popular keyword in Google and 5% of those who find it click through to your website. That’s great, right?
- But what of the other 95% who are looking for that product and don’t click? Until now, they have gone forever. Now, with the new breakthrough from Google you can target all these people.
What’s more, you can now target people who have been to your competitors’ websites by entering the URLs of their websites. Yes, as Google tracks everyone online, they know exactly what who is looking at what.
- Which is why Google knows who is looking at the websites of your competitors. And can now help you to target them!
Yes, these are massive changes. Google can help you to reach those who’ve found your keywords and not clicked, as well as those who are looking at the websites of your competitors.
As Sun Tzu’s Art of War said: “You can watch and guard for years. Then a single battle can determine victory in a day”.
Find more sales.
This opportunity from Google could transform your online marketing very quickly.
Please email for more info.
Find out more about advertising online and in social media here.
Whether you are wanting online or traditional print advertising, then we have the skills and resources to help small businesses find new customers. Find out more here.