The Power of CGI in Brand and Product Marketing

The Power of CGI in Brand and Product Marketing

You might think that creating high quality CGI is expensive. The power of CGI is that it can often be better value for money than conventional photography. Here’s an Example of the Power of CGI If you are creating a range of products that use similar packaging formats, i.e., the same box, tube, sachet or bottle, the same creative look and feel, then the print design or labeling can be changed very quickly, and as often as you like. Consistent Lighting and Positioning An added benefit is that, once created, the object positioning and lighting remain identical, each time you change the images on the packaging. You cannot do that with traditional photography, as the pack would need to be reset for every different shot, which can be time consuming when you have lots of them. Watch Pure Magic with CGI Talk The Talk In Any Language If you have a product that needs to be shown in different languages, the same cost-effective solution is achieved with CGI. Using similar product formats, branding and copy changes, plus languages for different territories, CGI comes into its own. You can also create marketing prototypes, test campaigns, sales promotions and advertising campaigns, before the final packaging production has been completed. And it will all present beautifully on your social media. Just Beautiful on Social Media That’s why you must look at the real benefits of CGI – superb aesthetics, flexibility and consistency – before you write it off in favour of photography. Find Out More About CGI and 3D Modelling To find out more about how CGI can help you, have a...
Brushing The Dust Off Some Fantastic Marketing Tools – Why Not Take Advantage?

Brushing The Dust Off Some Fantastic Marketing Tools – Why Not Take Advantage?

We were chatting with a social media partner and the conversation moved towards the wide array of marketing tools that are out there just waiting to benefit your marketing activity. Some we used this week and some we haven’t picked up for years. That’s why now seems like a great time to brush the dust off a few of these and see if we can use any to help you. It’s not essential that we do the leg-work for you but it would give you a bit more time if we did. So what’s in the ‘toy box’ and needs to see the light of day again? Why not grab a coffee and have a quick read; briefly and in no particular order, as they say on TV… E-mail marketing An old favourite that really works. You can use us to write, build, broadcast and measure your email marketing while you simply follow up the leads. But, watch out, the new General Data Protection Regulations (GDPR)  come into force on 25th May 2018 and it’s more important than ever that you understand them. If you don’t, then we can help you with that too. Read more here SMS Text Messaging Why do so many businesses shy away from the concept of using text messaging for marketing campaigns? Used properly, SMS is highly efficient, direct, succinct and gets good response. It’s perfect for promoting events, offers, timed campaigns, or to remind people of closing dates or last chance call-to-actions, etc. Send images, links or just a few words direct to customers’ phones at incredibly low prices. Video Books This is...