Organic Or Paid For Facebook Advertising Works

Organic Or Paid For Facebook Advertising Works

I have recently received a number of different sponsored posts promoting advertising on the Facebook platform. One company in the south east has been posting a headline along the lines of “Why waste your time with Facebook?”. Clicking through for more info, it claims organic posts don’t work on Facebook as the platform will not promote free posts ahead of paid advertising. Whilst this has some truth, it is not entirely fact. AdPlace Marketing handles social media marketing for a number of clients and while we do some paid-for ads, much of what we do is organic. And yes, Free Facebook Marketing works if you: Identify your audience Write appropriately for them Invite them to connect with your social media pages Post in the correct way Feature powerful images Use appropriate hashtags and links for greater reach Measure, review and adapt The benefit of free Facebook posts Looking at a single Facebook post placed on one day last week, stats show: 14,370 people reached 931 reactions/comments 2,118 clicks and shares… …without spending a penny on advertising for this client. Facebook has developed its ‘machine learning’ to a point where it works brilliantly for targeting new customers. But why go off spending money on ads when you can use social media to communicate with those who already know you. And as you will know, selling more to existing customers is the easiest route to finding more business. Yes, it takes a little longer, but as you can see, organic social media can pay dividends. And by mixing organic social media activity with paid-for social advertising, you can reinforce awareness among...
Facebook is changing the rules – here’s a quick summary!

Facebook is changing the rules – here’s a quick summary!

We’re closely watching the changes going on at Facebook and how they will impact on social media marketing. Certain things we have taken for granted are now no longer effective, so here’s the inside track for you: Where are your customers? 62% of consumers use Facebook 12% of consumers use Pinterest 11% of consumers use Twitter 9% of consumers use Instagram (This figure is currently on the rise!) And don’t forget, these figures talk about consumers, but business owners, managers and specifiers are consumers as well. Improve Organic Reach As you will have seen, Facebook now has a preference for video. A video of 90 seconds is ideal, although 35-40 seconds must be watched to make any impact on your stats. Facebook prefers authentic and regular posts, posting relevant, up-to-date content Facebook has new features designed to improve interaction through  ‘Audience Optimisation’. Using a button accessed when scheduling a post, you can target/reach people who are more likely to engage with it Facebook Live – Live video, streaming over  Facebook, sends a notification to your followers that you are LIVE! Changes to Facebook Posts created for the sole purpose of pushing people to buy your product or service using external links are now getting penalised Posts that push people to enter competitions, promotions, giveaways etc., are now being penalised Posts that re-use content from advertisements now get penalised Facebook preferences Facebook prefers companies/business pages to schedule directly through Facebook, rather than by using an external platform It no longer likes outbound links You should now upload any video content directly to Facebook, not via You Tube Create content that encourages engagement and...

Making E-mail personalisation work

The Ultimate Email Marketing Personalisation Checklist from Campaign Monitor “Personalisation. That’s what 33% of marketers answered when asked to highlight one capability that will be most important to marketing in the future. Furthermore, 74% of marketers say targeted E-mail personalisation in increases customer engagement. They also say that sales increase by an average of 20% when using personalised experiences. Which is why Campaign Monitor partnered with the team at Moveable Ink to create the ‘Ultimate Email Marketing Personalisation Checklist’ to help empower marketers to use the power of personalisation. E-mail personalisation helps you reach humans, not just inboxes! Here’s your personalisation checklist.   Source: The Ultimate Email Marketing Personalization Checklist by Campaign...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier, go to the NoFullStop Brand Builder page on the website, email here, or call 01246...
119 things you may not know about e-mail marketing

119 things you may not know about e-mail marketing

Occasionally, we find content that really is worth sharing. A stack of work has gone into creating this particular post, so I thought you’d like to see it. As you will no doubt have seen from our posts, we do help clients with their e-marketing campaigns – from creation to measurement and would never suggest that we know it all. That’s why info like this is so interesting. Read it here. Email marketing is not new but it does represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. E-mails can be sent out for a variety purposes, such as: To encourage repeat business To help customers to buy more from you Sharing useful information To build and develop your relationships with a present and past customers. This new Infographic highlights 119 facts about e-mail marketing, giving you lots of interesting stats that will help you better understand its benefits. You’ll also be able to view studies, find out what works, what doesn’t work and what you should do to ensure that your email marketing campaign are successful, rather than a nuisance to your customers. To get the facts, please click here. To subscribe to our own e-mail newsletter and regular short mails. please click button below. We hope to keep you entertained and...
The revenge of analogue and how the marketing landscape is changing – yet again!

The revenge of analogue and how the marketing landscape is changing – yet again!

Have you noticed that things are starting to change? Particularly where the Internet is involved? Online was once the utopia. Promoted by many as the quick way to business success. The cheap and easy way to market. With search engine optimisation (SEO) came the promise of getting you ‘to the top of Google’. It was supposedly a new dawn in marketing – or digital, as it was and is still often called. Print and other ‘old ways’ to market were pronounced dead. Social media would kill TV advertising. Now, the tide has turned. · The only way you can get to the top of Google is by advertising · The love affair with the Kindle and electronic books is over · Online retail giant, Amazon, is not only opening physical bookshops, it is now launching a whole food supermarket chain in the UK · As for advertising in print, magazines never went away. Yes, some trade publications got thinner and published later in the month. But they are still read. There is still demand. In fact, you can now create, print and distribute just one issue, or hundreds of thousands of issues, of your own magazine or newspaper via the web · Many businesses continue to work on laptops and Macs rather than phone screens. And with the advent of targeted TV advertising down to post code level, television and TV advertising is stronger and more relevant than ever · People are buying records again To come to the point, through all of this we have helped the clients we work with find a way through the clutter. How...