Which do you value most – hands on experience or a woman on Facebook?

Which do you value most – hands on experience or a woman on Facebook?

I read an article in Campaign magazine about the value of experience in an advertising business. Then, I saw a cartoon about ‘experts’ posted on social media along the same lines. For a number of years prior to setting up AdPlace Marketing and Media, I was an active member of the Institute of Practitioners in Advertising (IPA). The IPA focuses on promoting the advertising, media and marketing and industries in the UK, lobbying Government and business leaders, and setting protocols for best industry practice. I am also a long-standing Fellow of the Institute of Direct and Digital Marketing (IDM), another association that is dedicated to training and the development of professionals in the industry. My colleague, Amy Helliwell, is a Member of the IDM and I’m proud to say that the agency has just been awarded the IDM’s CPD (continuous professional development) Award for 2019. Campaign has been championing diversity in regard to age, ethnicity and equality for a few years. In the article I refer to, it questions why a client would rely on a younger person working on its account, who may not have the experience to avoid making mistakes. It argued that a more experienced account director would, in all likelihood, have made those mistakes a long time ago and, is not going to make them again. A safe, yet, creative, pair of hands. “While we’re all bending over backwards to be inclusive in other ways, there’s a massive ageism in the industry. It’s not about being fair, it’s about having a good business and doing well for your clients. To think all the skill and...
The Summer of 69

The Summer of 69

The Summer Of 69. The Beatles were riding high with Abbey Road and iconic famous zebra crossing pic, ‘Butch Cassidy and the Sundance Kid’ was released – and I  started my first job in a newspaper. As an office junior in the advertising department at the Derby Evening Telegraph. This was the first step in a career that has seen lots of change over the years. A brilliant time to work in the industry as media and marketing has changed so much since: 78,000 copies of the Derby Evening Telegraph were sold every day in six or seven editions Waiting list to advertise on Thursday and Friday as capacity was only 48 pages per edition each day Brian Clough, Dave Mackay and Derby County’s two league Championships. The paper was alive! The launch of free newspapers and the Derby Trader The formation of BBC Radio Derby First job in an advertising agency in 1977 The launch of Channel 4 The Internet – who thought that would catch on? Planned the most complex bus advertising campaign the contractor had carried Took on the top London agencies in their own back yard in bid for new business Started my own agency in Sheffield in 2001 Created Motorola’s most successful online ad campaign ever Co-founded StreetwiseSubbie, a membership website for specialist contractors in the construction industry From the summer of 69 to 2019, I’m still going strong – and loving it! Read more about my days now and at the paper here....