The Ultimate Email Benchmarks For 2021

The Ultimate Email Benchmarks For 2021

I have recently received a comprehensive email benchmarks report that tables the latest statistics relating to email marketing. The stats, which are based on an analysis of 100 billion emails sent globally in 2020, are here to equip you with the email marketing effectiveness knowledge you need to evaluate your own email marketing results. It’s a simple list, but one which I hope will help you to focus your own email marketing activities. Average email benchmarks for all industries An overview of global email marketing statistics for 2020: Average open rate: 18.0%Average click-through rate: 2.6%Average click-to-open rate: 14.1%Average unsubscribe rate: 0.1% Best days for email marketing In a departure from previous years, 2020 email marketing statistics by day show that email benchmarks did not vary greatly throughout the week. However, one day did stand slightly above the rest in terms of performance. Best day with highest email open rates: Friday (18.9%) Best days with highest click-through rates: Friday (2.7%) Best days with highest click-to-open rates: Wednesday and Friday (14.4%) Email unsubscribe rates were virtually identical throughout the week (0.1%) Worst days for email marketing Based on the global averages by day shown above, these are the worst-performing days for sending. While this data is academically interesting, you should carefully consider your own audience and run email tests before blocking entire days off your campaign calendar. Worst day with lowest email open rates: Saturday (17.3%)Worst days with lowest click-through rates: Saturday (2.4%)Worst day with lowest click-to-open rates: Tuesday (13.5%) What about the UK email benchmarks? Here in the UK, the figures vary from those reported globally: The average open rate:...
Think About The Colour Of The Call To Action Buttons In Your Emails

Think About The Colour Of The Call To Action Buttons In Your Emails

You might think that the colour of your email call to action buttons (CTA) is a minor consideration, but marketers who have extensively tested such things have found otherwise. When it comes to conversion rates and ROI, the colour of the call to action buttons can have a really powerful effect on response. In marketing e-shots we have broadcast for clients, simply introducing a button, or changing the colour of it, has made a positive impact on results. Before we continue, it is important to point out that colours are often culturally and subjectively charged and their significance, religious or otherwise, varies around the globe. However, the purpose of this email is to simply focus on a few key points made by different designers regarding: The Use Of Colour In Your Call To Action Buttons Red A red button can represent strength, excitement, vitality and energy. It can also be used to convey warmth. Red also suggests urgency and draws the eye. Orange This stands out against more neutral colours and works well against green and blue. It doesn’t carry the association of a ‘stop sign’ or a ‘warning’ that red might convey. Yellow Optimistic and youthful, yellow can be a good option for a heading. In fact, black type on yellow is one of the most powerful colour combinations there is. However, yellow can ‘fade’ when used on light backgrounds. Green As well as being a colour to conjure up the feeling of health, nature and the environment, apparently the brain likes green as it conveys a sense of balance and is easy to process. Blue If you are looking for...
Email marketing works

Email marketing works

Client success through Email marketing!   “That was the best day we’ve had in years. I had to recharge my phone twice!” were the words of the managing director of a software company that produces 3D design packages for kitchen, bathroom and bedroom designers. He said this following a first outbound e-shot to around 800 customers, to announce the launch of a new software version following a major redesign of the product. They had had virtually no contact with his company for some time and the email, written and broadcast by AdPlace Marketing, was designed to re-connect with them and announce the new software. 53% of the audience opened the email with the client receiving phone calls directly following delivery, as well as a number choosing to click the ‘call me for more information‘ link. Significantly, not a single ‘unsubscribe‘ request was received. Construction client finds Email marketing a success too   Another example of successful Email marketing is for a specialist construction subcontractor in the glass and glazing sector. This company designs and builds facades and regular sales emails have helped him to redefine his customer base.  Telling us that his company had secured business until the middle of 2019 (that’s 6 months at the time of writing) this AdPlace client has not only increased turnover but is now working higher quality projects for a smaller number of reliable customers. Which is the perfect business model! These are just a couple of examples showing how e-marketing works for our clients and can work for you too! If you want to find out how email marketing can help your business,...
Amy & Geoff Collect 2018 Institute of Direct Marketing CPD Awards

Amy & Geoff Collect 2018 Institute of Direct Marketing CPD Awards

Everyone at AdPlace is pleased to announce that Geoff Noake and Amy Helliwell have both received their IDM CPD Awards for 2018 from the Institute of Direct and Digital Marketing (IDM). This Continuing Professional Development Award, which reflects a commitment to self-improvement and ongoing development, is a major part of the IDM’s work with members. Google advertising, GDPR, Artificial Intelligence (AI), mobile-first web development and the all-important marketing aspects of Search Engine Optimisation have featured over the last twelve months and this helps ensure that the AdPlace agency stays on top of trends and new developments in a very fast changing marketing and advertising industry. AdPlace managing director and IDM Fellow, Geoff Noake, says: “For a small advertising agency, much of the knowledge we take from the IDM and other events hosted by major brand advertisers often exceeds the needs of our Clients. However, we try to take the elements, processes and experiences that clients do need and instigate these at a level where we can help make them count.” Amy has previously gained her IDM Certificate in Social Media and this year’s CPD Award follows on from the one she achieved in 2017. To find out more about how you can use direct and online marketing to help you find more customers, visit the direct marketing and social media pages of the...
New Brand Builder service makes marketing easy for small businesses

New Brand Builder service makes marketing easy for small businesses

A new service designed to make it easy for small businesses to create marketing campaigns has been launched by AdPlace Marketing and Media. The new ‘NoFullStop Brand Builder’ is a fixed price package that gives users a press release, a brochure and a way to share these online. It will also help them to build a ‘sales funnel’, or prospect database, for e-mail marketing. The press release can then be circulated to the Brand Builder user’s target publications and added to their website. The benefit of adding the press release to a website is that it also helps to keep their website content up-to-date. The regular addition of new content or information is one of the key things that helps increase the chance of being ‘found’ in searches. Amy Helliwell, client services manager at AdPlace Marketing, says: “The objective is to make it easy for small businesses to create, manage and budget their monthly marketing activity. We’ve found that while many small businesses have something to shout about, they find it hard or time consuming to create their own marketing or PR. Brand Builder does it for them cost effectively, month by month and for a fixed price.” To find out how this new service can help you make your marketing easier , please email here, or call 01246...
119 things you may not know about e-mail marketing

119 things you may not know about e-mail marketing

Occasionally, we find content that really is worth sharing. A stack of work has gone into creating this particular post, so I thought you’d like to see it. As you will no doubt have seen from our posts, we do help clients with their e-marketing campaigns – from creation to measurement and would never suggest that we know it all. That’s why info like this is so interesting. Read it here. Email marketing is not new but it does represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. E-mails can be sent out for a variety purposes, such as: To encourage repeat business To help customers to buy more from you Sharing useful information To build and develop your relationships with a present and past customers. This new Infographic highlights 119 facts about e-mail marketing, giving you lots of interesting stats that will help you better understand its benefits. You’ll also be able to view studies, find out what works, what doesn’t work and what you should do to ensure that your email marketing campaign are successful, rather than a nuisance to your customers. To get the facts, please click here. To subscribe to our own e-mail newsletter and regular short mails. please click button below. We hope to keep you entertained and...