Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

Content Marketing Is One Of The Biggest Challenges Facing Marketers Today.

As more and more organisations turn to content-based marketing like website blogs, social media and video, the key issue for marketers is writing, sourcing or creating good quality content. This post reviews a recent study produced by Content Marketing Institute (CMI) and international marketing research agency, IEEE GlobalSpec. It looks at how manufacturers use content marketing, what channels they favour and how much is paid and non-paid or organic activity. It also asks respondents about the size of the content marketing teams in manufacturing organisations. Many are very small, and lots are just one person working for an entire organisation, possibly across many brands. Although the survey is based on US manufacturing organisations, I believe that it is fair to say that what happens across the Atlantic will happen here. If it’s not already a mirror on what’s happening. I also think that, if you are a content marketer, you can take a couple of things from this study. That you can get a snapshot of the growth and sophistication of content marketing. That you can compare how your use of content marketing in the UK compares with your counterparts in America. One significant difference might be budget, of course. As you will see later on, surveyed organisations are spending serious money, not tinkering around the edges. They are also getting better at measuring results and establishing return on investment. I hope you enjoy this post. Please email here if you would like a copy of the full survey. Benchmarks, Budgets and Trends In 2020 In conjunction with the Content Marketing Institute (CMI), IEEE GlobalSpec, has recently published their...
‘Wall of Investment’ To Be Ploughed Into British Business.

‘Wall of Investment’ To Be Ploughed Into British Business.

“Getting Brexit Done” is just one of the tasks of a newly empowered Government. This is your chance to capitalise on the growth of British Business in the new decade. As well as Brexit, of course, there will also be the NHS and hospital building, fixing the economic imbalance of the south and the north, not to mention more investment in schools and technology. Build this. Fix that. Aim high. This Government, led by an inspirational Boris Johnson is on the move. If you want to be part of this new start, then cast off the shackles and uncertainty of 3½ years of stagnation and put yourself out there. Compete. Advertise. Tell the builders, innovators and companies who are going to change the landscape that you want to be part of it. That you want to work for them. Tell them what you offer. The fantastic services you provide and ask them – no, tell them – that you want to start a conversation. Show everyone what you are capable of. Showcase Your Case Studies, Testimonials, And Your Successes For British business. Wake up, dust them off and start selling. Think Big. Be Big. Sell Big. Get out there before your competitors take business that you could win. Nobody will beat a path to your door if you don’t tell them where it is. And more importantly, without knowing what’s behind it when they enter. Which is why you should advertise. Advertising Works. It’s time to look at where your new customers are going to come from. Which is why you should strongly consider advertising in your trade press,...
The Power of CGI in Brand and Product Marketing

The Power of CGI in Brand and Product Marketing

You might think that creating high quality CGI is expensive. The power of CGI is that it can often be better value for money than conventional photography. Here’s an Example of the Power of CGI If you are creating a range of products that use similar packaging formats, i.e., the same box, tube, sachet or bottle, the same creative look and feel, then the print design or labeling can be changed very quickly, and as often as you like. Consistent Lighting and Positioning An added benefit is that, once created, the object positioning and lighting remain identical, each time you change the images on the packaging. You cannot do that with traditional photography, as the pack would need to be reset for every different shot, which can be time consuming when you have lots of them. Watch Pure Magic with CGI Talk The Talk In Any Language If you have a product that needs to be shown in different languages, the same cost-effective solution is achieved with CGI. Using similar product formats, branding and copy changes, plus languages for different territories, CGI comes into its own. You can also create marketing prototypes, test campaigns, sales promotions and advertising campaigns, before the final packaging production has been completed. And it will all present beautifully on your social media. Just Beautiful on Social Media That’s why you must look at the real benefits of CGI – superb aesthetics, flexibility and consistency – before you write it off in favour of photography. Find Out More About CGI and 3D Modelling To find out more about how CGI can help you, have a...
The Quick Way To Find New Customers From LinkedIn

The Quick Way To Find New Customers From LinkedIn

How good would it be to find new customers from LinkedIn queuing at your door? Finding new customers is hard. It takes time. It takes dedication. And it takes effort. Hey, don’t worry. We can make it easy for you to find new customers from LinkedIn. Using a tried and proven lead generation process, you can target any audience you wish from hundreds of thousands of individuals on LinkedIn. If you have a LinkedIn account, you will have your own connection network. You may add a few new ones over time, but we can get you more connections faster. And then help you to turn some of these into sales leads. As with anything worthwhile, persistence and patience is the key – by leaving the hard work to us you can get on with what you are best at. How Does It Work? It’s as easy as 1-2-3: You tell us where your customers are geographically, what industry, sector or niche they are in, the size of the business you wish to target, and their level of seniority or job title.Work with us to create a series of engaging messages about you, your products and the services you offer, and the benefits to your customers.Using a Mature Engagement Process that works, we expect to write and send 50 targeted LinkedIn connection requests each day to prospects within your agreed target audience. Then, keep in touch with them until they respond positively. Once a person responds, or engages with your messages, we will pass the lead over to you to follow up, develop the relationship, and ultimately, get a sale....
The Easy Way To Advertise To Teachers For Free!

The Easy Way To Advertise To Teachers For Free!

Do you want to advertise to teachers? You could benefit from a Payment by Results service that allows you to sell products to schools for free. How Does It Work? The process begins with you telling us a little about your product or service. You then give us the address of your website, so we can take a look at what you sell. The media owner then prepares an advertisement that can be sent out by email to teachers using personal email lists. These are sent out from time to time. Some advertisers supply several advertisements so that they can keep varying their message to teachers.  Others ask to help create an advertisement or make changes to their own advertisement – which we are happy to do. When And How Much Do I Pay? How much the commission is charged depends very much on the product or service you are offering. This is agreed with the list owner before commencement of the campaign. Then, at the end of each month you tell us how many items you have sold and at what price. You are then invoiced for commission. This is then paid at the end of the month after the orders have been placed. All of which means that the commission is not paid until at least one month after the orders have come in. This then avoids any cash flow problems. Do You Wish To Advertise To Teachers? If you want to try this approach to advertising, then please contact us now. You could be ready to advertise at the start of next term, To find out more,...

Tools to boost Google

Website owners can use these tools to boost Google rankings! Tools to boost Google. News has emerged recently of another tool that website owners can use to positively boost their Google ranking – SSL certificates. Secure Socket Layer (SSL) is a technology used to encrypt data that travels between a website and a user’s computer. You are probably already familiar with SSL technology as it is typically used to encrypt sensitive information, like credit card details, at an online checkout. An Unusual Announcement From Google However, Google has announced changes that give a slight priority to sites that use SSL when defining search engine rankings. The company is usually quite tight-lipped about how its algorithms work, so it is clear that they are determined that more sites should implement SSL to protect users as they browse every page on a website, not just during the checkout process. As a result, they are encouraging website owners to apply SSL technology to their entire website to both protect their customers and potentially receive a favourable Google ranking. It’s very early days, but Google has said that tests they have carried out have been positive, with test HTTPS URLs appearing on the first page of search results. For now, SSL certificates are most appropriate for the protection of online sales transactions, but this latest change from Google suggests that all site owners will need to set up a SSL certificate sooner rather than later, if only to gain a small boost over their competitors. If you would like to know more about HTTPS URLs, then please drop me an email. Previously published...
Google Searches And Things.

Google Searches And Things.

I recently attended the day-long SEO conference in Manchester. There were sixteen speakers, all of who had something current and exciting to say. From Google searches and things, to SnapChat, it was the ever changing world of online marketing and SEO. Here is a quick summary of my top three presentations. Nobody Knows What They Are Talking About Any More! Until recently, Google has announced when they will be issuing an update. Over the years we have seen Hummingbird, Panda and Penguin, to name three. As of now, Google will no longer be announcing anything. Which is why website owners must concentrate on what you are doing, not what Google may or may not do. I quote: “Algorithms have reached the quality of reality show contestants.” This means that you must use well written copy, headings, text emphasis and sub-headers in your text, and develop links to and from high quality sources. Importantly, write for people not robots. Use your copy to build expertise, authority and trust. Link from sites that laser in on your core specialisms, demonstrate proof of your expertise and all should go down well with Google. Read more about Google searches and things. Inclusive Marketing For All Cultures This Microsoft/Bing presentation covered the important matter of inclusive marketing to optimise business and life. This was fascinating. Microsoft’s Xbox packaging has been designed to help people access the product easily. According to the short film you can watch via the link below, a pull on the outer tape enables the pack to spring open and expose the game console. Lift another tab and the console virtually...
Putting The Customer First

Putting The Customer First

This week, a couple of things focussed my mind on the essential policy of putting the customer first. I was travelling to a Search and Digital conference in Manchester and arriving at the station, found my train to be running 30 minutes late. This could mean that I would miss the start of the conference. Putting The Customer First #1 Wandering along the platform to wait the extra half hour for the train, I spotted a poster. It told me that the train operator would refund part of my fare if the train was more than 15 minutes late. It is a new operator on the line I was using and this was quite refreshing to see. The previous operator didn’t have, or had never promoted this offer. Or if it did, then it was kept very quiet. The poster instructed me do download the app after my journey and apply for a refund. The next day, I also received an email from the operator offering me a refund. They had obviously checked tickets purchased for that particular journey and let customers know how to claim their refund. Full marks from me for that. Putting The Customer First #2 That same evening, I caught a television show called “Interior Design Masters”. It featured two teams of interior designers that had been briefed to re-design the interior of two identical holiday bungalows in Lincolnshire. With all work completed, they presented their finished projects to the judges. The first team’s design was well liked and the judges praised it. As well as being creative yet practical, it was well liked. The second...
Essential Free Tools From Google

Essential Free Tools From Google

If you are not already using these essential free tools from Google, then you should be. Google provides some fantastic resources that help website owners to get the most out of their online marketing. And many of these tools are free. We are advocates of ‘low cost and no cost marketing’ and help our clients to get the most from their ad budgets, marketing efforts and sales drives. Two of the most effective Google resources are both free to access and use. Essential Free Tools from Google: 1. Google My Business Google my Business is almost a website in its own right. If you use a laptop or PC, you will almost certainly have spotted it at the top right of your screen. It provides people who search for your company by name with comprehensive information about your business. From your address and contact details to opening hours and a location map, it’s all up there for you to use. You can also add photographs, advertisements and posts, and lots of other information. Yes, it takes a little bit of effort, but doesn’t anything that is worthwhile? Particularly when it comes to getting sales. Why not get on with getting your business @Google my Business’ page on line. it could be one of the most worthwhile things you do today. Download the free guide here and get started now. Essential Free Tools from Google: 2. Why You Need Google Analytics On Your Website When people talk to us about what they want from a website, it is generally more leads or traffic. That’s great, but what do you know about...
Think About The Colour Of The Call To Action Buttons In Your Emails

Think About The Colour Of The Call To Action Buttons In Your Emails

You might think that the colour of your email call to action buttons (CTA) is a minor consideration, but marketers who have extensively tested such things have found otherwise. When it comes to conversion rates and ROI, the colour of the call to action buttons can have a really powerful effect on response. In marketing e-shots we have broadcast for clients, simply introducing a button, or changing the colour of it, has made a positive impact on results. Before we continue, it is important to point out that colours are often culturally and subjectively charged and their significance, religious or otherwise, varies around the globe. However, the purpose of this email is to simply focus on a few key points made by different designers regarding: The Use Of Colour In Your Call To Action Buttons Red A red button can represent strength, excitement, vitality and energy. It can also be used to convey warmth. Red also suggests urgency and draws the eye. Orange This stands out against more neutral colours and works well against green and blue. It doesn’t carry the association of a ‘stop sign’ or a ‘warning’ that red might convey. Yellow Optimistic and youthful, yellow can be a good option for a heading. In fact, black type on yellow is one of the most powerful colour combinations there is. However, yellow can ‘fade’ when used on light backgrounds. Green As well as being a colour to conjure up the feeling of health, nature and the environment, apparently the brain likes green as it conveys a sense of balance and is easy to process. Blue If you are looking for...